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What is public relations according to the American Heritage Dictionary of the English Language?
What is public relations according to the American Heritage Dictionary of the English Language?
- The practice of promoting a favorable relationship with the public
- The art and science of establishing and promoting a favorable relationship with the public (correct)
- The art of promoting a favorable relationship with the public
- The science of establishing a favorable relationship with the public
How has new media impacted the practice of public relations?
How has new media impacted the practice of public relations?
- It has created an interactive environment for organizations and the public (correct)
- It has made it less relevant in the communication process
- It has made it more reliant on mass media
- It has reduced the importance of human factor
What is essential to the communication process despite the communication channel used?
What is essential to the communication process despite the communication channel used?
- Mass media
- The human factor (correct)
- Technology
- New media
What has been the backbone of mass communication for several decades?
What has been the backbone of mass communication for several decades?
What is a key characteristic of new media compared to mass media?
What is a key characteristic of new media compared to mass media?
Public relations solely relies on mass media for communication.
Public relations solely relies on mass media for communication.
The human factor is irrelevant in the communication process.
The human factor is irrelevant in the communication process.
New media has completely replaced traditional mass media in public relations.
New media has completely replaced traditional mass media in public relations.
The interactive environment created by new media only allows organizations to share their stories.
The interactive environment created by new media only allows organizations to share their stories.
Public relations is a developing field that has only recently become relevant.
Public relations is a developing field that has only recently become relevant.
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Study Notes
Definition of Public Relations
- Public relations (PR) is the art and science of establishing and promoting a favorable relationship with the public.
Impact of New Media on PR
- New media has changed the practice of public relations by creating an interactive environment.
Characteristics of New Media in PR
- Allows organizations and their public to tell and compare their stories from beginning to end.
Importance of Human Factor in PR
- The human factor cannot be replaced in the communication process, making public relationships indispensable.
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