Podcast
Questions and Answers
What distinguishes morals from ethics?
What distinguishes morals from ethics?
What is a key reason for establishing ethical standards in public relations?
What is a key reason for establishing ethical standards in public relations?
Which guideline is most relevant for ethical decision-making in public relations?
Which guideline is most relevant for ethical decision-making in public relations?
How does social media impact ethics in public relations?
How does social media impact ethics in public relations?
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What is one disadvantage of using artificial intelligence in public relations ethics?
What is one disadvantage of using artificial intelligence in public relations ethics?
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Which of the following best describes the focus of ethics in public relations?
Which of the following best describes the focus of ethics in public relations?
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What role does social media play in shaping ethical standards in public relations?
What role does social media play in shaping ethical standards in public relations?
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Which aspect is a disadvantage of using artificial intelligence in public relations ethics?
Which aspect is a disadvantage of using artificial intelligence in public relations ethics?
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Which of the following statements about moral responsibilities in public relations is true?
Which of the following statements about moral responsibilities in public relations is true?
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Which of the following best exemplifies ethical decision-making in public relations?
Which of the following best exemplifies ethical decision-making in public relations?
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Study Notes
Slide 1: Ethics in Public Relations
- Morals are personal standards; ethics are collective standards applicable in contexts like professional codes.
Slide 2: Morals vs. Ethics
- Ethics are principles evaluating group behavior.
- Ethical standards are subjective, yet congruence with organizational values is important for avoiding cognitive dissonance.
- It's crucial to believe in the organization's mission, even if specific actions conflict with personal perspectives.
Ethics in Public Relations
- Truth, action, empathy, and character are key in public relations.
- Implementing spin or damage control is not always ideal, but necessary decisions made by organizations sometimes require those strategies.
- In 1990, President George H.W. Bush made a difficult decision to raise taxes instead of increasing the budget deficit. This decision, while necessary, caused damage control during his campaign.
The Practical Reasons for Ethical Standards
- Ethical dilemmas often involve practical reasoning about complexity.
- Effective public relations relies on honesty, meaningful actions, attentive listening, and long-term planning.
- Learning from previous mistakes and proactive mitigation of potential ethical problems are crucial.
Responsibilities in Public Relations
- Public relations professionals have duties to themselves, their clients, employers, the profession, the media, and society.
- Professionalism, commitment to tasks and ethical conduct is important for success and career development.
- Supporting the success of the client, employer and society is required.
Ethical Decision-Making Guidelines
- Ethical dilemmas require careful definition of the issue, consideration of influencing factors, identifying applicable values, and understanding the impact on all stakeholders, parties affected, and identifying obligations.
Social Media's Impact on Ethics
- Social media has changed how ethical dilemmas are approached because of speed of communication and information availability.
Advantages of Social Media in Ethics
- Transparency and responsiveness allow direct communication with the public in real-time.
- Engagement and feedback tools are crucial for gauging public sentiment and understanding concerns.
Disadvantages of Social Media in Ethics
- Quick amplification of criticism and the expectation of immediate responses can increase risk of miscommunication.
- The viral nature of social media also contributes to potential reputational damage.
Examples of Social Media in PR
- Gillette's 2019 "The Best Men Can Be" campaign faced backlash on social media due to its social commentary.
- Oreo's quick witted social media response during a Super Bowl power outage was praised.
Artificial Intelligence in PR Ethics
- AI offers enhanced data analysis of vast amounts of social media data to understand public opinion.
- Ethical concerns related to potential biases in AI-generated responses must be addressed.
- Automation of crisis responses risks insensitivity in certain emotional situations and could affect reputation if not carefully handled.
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Description
Explore the key ethical principles in public relations, contrasting morals and ethics, and the impact of these standards on organizational behavior. Understand the importance of belief in an organization's mission and the practical reasons for maintaining ethical standards in challenging situations.
