Revenue teams - Protect our margin in a challenging economical context 2

• Value selling is the process of positioning your offerings based on the value your prospects will receive from your products or solutions.
• Having a clear and differentiating unique selling price (USP) helps convincing that we have the right pricing level.
• Value everything that makes the company and the services, not just the product.
• An excellent service has a cost : we will never be the cheapest because we have the best product maximizing incremental sales on topline and the best service both for merchants and consumers.
• A few things this to remember first are to focus on value, to offer a seamless & satisfactory user experience to their customers, to be innovative to differentiate themselves from competition, and to be embedded with their own IT ecosystem.
• We also offer a reliable and responsible business partner with a proven track record of benefiting from their awareness.
• Last but not least, we are a community-oriented company that shares best practices among its peers.

Based on the text, here are some key points that we believe should be kept in mind when negotiating with our current merchants:

• Always focus on the value of our products and services, and make sure to differentiate ourselves from our competition.
• Make sure to offer a seamless and satisfactory user experience to our customers, and be innovative in our solutions to differentiate ourselves from the competition.
• We are a reliable and responsible business partner with a proven track record of benefiting from their awareness.
• We are committed to providing transparent and proactive business reviews to help our merchants improve their conversion funnel.
• We are also dedicated to providing market insights and trends to help our merchants stay up to date on industry trends.
• Our priority is always to serve our merchants and customers, and we are available to answer any questions or provide support during business hours.
• Alma provides a community of engaged consumers for merchants to connect with
• The product is available online and offline and does its job quickly
• The key advantage of Alma is its ability to connect merchants with a large community of engaged consumers, which can help them shape eCommerce strategies.
• Alma is also able to survive in a complex macroeconomic environment by adapting quickly to changes in the market.