Psychology: Perceptions and Cognitive Faculties

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What is the primary function of perception in understanding the world around us?

To influence attitudes and behaviors

To evaluate and assimilate stimuli (correct)

To search for stimuli on a specific topic

To retain only relevant information

What is the role of personality in perception?

It motivates individuals to act

It influences how stimuli are interpreted (correct)

It determines the selectivity of attention

It affects the retention of information

What is the relationship between motivation and perception?

Motivation determines the selectivity of attention

Motivation influences the interpretation of stimuli (correct)

Motivation has no impact on perception

Motivation affects the retention of information

What is the outcome of the sequential process of perception?

Attitudes and behaviors Signup and view all the answers

What is the effect of black packaging on consumer perception?

It is perceived as more sophisticated and better quality Signup and view all the answers

What is the role of learning in the perception process?

It influences the ability to obtain information and speed up decision-making Signup and view all the answers

What determines the way stimuli are interpreted?

Personality Signup and view all the answers

What is the outcome of the lack of contrast in product design?

Decreased readability Signup and view all the answers

What is a characteristic of consumer behavior among higher social classes?

They are more open to spending and trying new things. Signup and view all the answers

Why are family groups important in marketing?

They condition the composition and size of the shopping basket. Signup and view all the answers

What is the role of the 'initiator' in the family group?

They propose the purchase of a specific product. Signup and view all the answers

What is the main difference in consumer behavior between higher and lower social classes?

Higher classes are more open to trying new things, while lower classes are more conservative. Signup and view all the answers

Why are type of establishment and proximity important factors in consumer behavior?

They affect the purchasing power and lifestyle of consumers. Signup and view all the answers

What is the role of the 'influencer' in the family group?

They reinforce the advantages and benefits of a product. Signup and view all the answers

What is the significance of reference and influence groups in consumer behavior?

They influence purchasing decisions through social norms. Signup and view all the answers

How do higher social classes differ from lower social classes in their approach to communication?

Higher classes require more complex instructions, while lower classes require simpler ones. Signup and view all the answers

What does the statement 'When in Rome, do as the Romans do' imply?

Adapting to new environments by observing and respecting local customs. Signup and view all the answers

Which aspect does Daniel Kahneman assume individuals leave behind when making decisions in uncertain environments?

Basic principles of probability. Signup and view all the answers

What is the main feature of a consumer society?

The inflow, consumer power, and psychology of the shopper. Signup and view all the answers

In the context of psychological pricing, what is the common retail pricing strategy?

Prices are set just below round numbers. Signup and view all the answers

Which psychological variable can influence consumer behavior?

Previous attitudes and past experience. Signup and view all the answers

How are consumers described in the text?

Active and influential individuals. Signup and view all the answers

What does fast thinking involve, according to Daniel Kahneman?

Intuitive, automatic, quick decision-making. Signup and view all the answers

What does Dani Ariely suggest about human decision-making?

Human beings make predictable mistakes even when they think they are rational. Signup and view all the answers