Psychology of Smell and Emotions

What percentage of what we smell is remembered?

2%
35% (correct)
15%
1%

What is the annual growth rate of the scent-marketing industry?

10%
15% (correct)
20%
12%

What is the estimated revenue of the scent-marketing industry worldwide?

$200 million
$300 million (correct)
$100 million
$400 million

What smell is associated with sexual arousal in women?

Cucumber (A) Signup and view all the answers

What is the percentage of what we see that is remembered?

5% (D) Signup and view all the answers

Who is the researcher associated with the study on smell and sexual arousal?

Dr. Alan Hirsch (B) Signup and view all the answers

What was the outcome of Welch's advertising campaign in People's magazine in 2008?

59% of people who tried the taste strips said they'd be more inclined to buy Welch's Grape Juice (D) Signup and view all the answers

What is the primary way people initially respond to food?

Through colour (C) Signup and view all the answers

What is the result of manipulating the colour of a cherry-flavored drink to be orange?

People think it's an orange drink (A) Signup and view all the answers

What is the effect of ASMR on an individual?

It causes a tingling sensation in the head and neck, resulting in relaxation and pleasure (D) Signup and view all the answers

What is the first step in perceiving something?

Exposure (C) Signup and view all the answers

What happens when we have a negative experience with a product or service?

We disregard ads for that product or service (A) Signup and view all the answers

What is the primary goal of neuromarketing?

To understand how our brains react to products (B) Signup and view all the answers

What is the minimum amount of stimulation required for detection?

Absolute threshold (C) Signup and view all the answers

What is the term for the process of selectively focusing on one stimulus while ignoring others?

Attention (C) Signup and view all the answers

What is the result of a sensation becoming familiar and no longer capturing attention?

Adaptation (D) Signup and view all the answers

What is the term for the idea that we can be influenced by stimuli below our conscious awareness?

Subliminal perception (D) Signup and view all the answers

What is the study of how the physical environment is integrated into our subjective experience?

Psychophysics (C) Signup and view all the answers

What is the main advantage of Micro editors in digital software?

It can compress sound with little discernible difference. (A) Signup and view all the answers

Why do salespeople often bring customers more clothes to try on after they've touched one that looks and feels good?

To increase the chance of the customer buying the item. (C) Signup and view all the answers

According to the study mentioned in the Harvard Review, what was the effect of holding a warm therapeutic pad on people's behavior?

It made people invest 43% more in an unrelated investment decision. (A) Signup and view all the answers

What is the significance of textures in marketing, according to the text?

They are associated with product quality. (B) Signup and view all the answers

What was the difference in the outcome of the negotiation between those who sat in a hard chair versus a soft chair?

Those who sat in a soft chair negotiated a higher price. (A) Signup and view all the answers

What is the main difference in how men and women perceive touch in marketing, according to the text?

Men are more likely to associate touch with coarse textures, while women are more likely to associate touch with light or delicate textures. (D) Signup and view all the answers

What is the primary function of interpretation in the context of consumer behavior?

To assign meaning to stimuli (B) Signup and view all the answers

What is the term for an organized collection of beliefs and feelings represented in a cognitive category?

Schema (D) Signup and view all the answers

Which Gestalt principle involves the tendency to perceive an incomplete picture as complete?

Closure (B) Signup and view all the answers

What is the process by which certain properties of a stimulus are more likely to evoke a schema?

Priming (A) Signup and view all the answers

Which of the following is an example of the Gestalt principle of similarity?

Green Giant products using green (C) Signup and view all the answers

What school of thought emphasizes the importance of considering the whole of a set of stimuli rather than individual stimuli?

Gestalt psychology (B) Signup and view all the answers