30 Questions
What percentage of what we smell is remembered?
35%
What is the annual growth rate of the scent-marketing industry?
15%
What is the estimated revenue of the scent-marketing industry worldwide?
$300 million
What smell is associated with sexual arousal in women?
Cucumber
What is the percentage of what we see that is remembered?
5%
Who is the researcher associated with the study on smell and sexual arousal?
Dr. Alan Hirsch
What was the outcome of Welch's advertising campaign in People's magazine in 2008?
59% of people who tried the taste strips said they'd be more inclined to buy Welch's Grape Juice
What is the primary way people initially respond to food?
Through colour
What is the result of manipulating the colour of a cherry-flavored drink to be orange?
People think it's an orange drink
What is the effect of ASMR on an individual?
It causes a tingling sensation in the head and neck, resulting in relaxation and pleasure
What is the first step in perceiving something?
Exposure
What happens when we have a negative experience with a product or service?
We disregard ads for that product or service
What is the primary goal of neuromarketing?
To understand how our brains react to products
What is the minimum amount of stimulation required for detection?
Absolute threshold
What is the term for the process of selectively focusing on one stimulus while ignoring others?
Attention
What is the result of a sensation becoming familiar and no longer capturing attention?
Adaptation
What is the term for the idea that we can be influenced by stimuli below our conscious awareness?
Subliminal perception
What is the study of how the physical environment is integrated into our subjective experience?
Psychophysics
What is the main advantage of Micro editors in digital software?
It can compress sound with little discernible difference.
Why do salespeople often bring customers more clothes to try on after they've touched one that looks and feels good?
To increase the chance of the customer buying the item.
According to the study mentioned in the Harvard Review, what was the effect of holding a warm therapeutic pad on people's behavior?
It made people invest 43% more in an unrelated investment decision.
What is the significance of textures in marketing, according to the text?
They are associated with product quality.
What was the difference in the outcome of the negotiation between those who sat in a hard chair versus a soft chair?
Those who sat in a soft chair negotiated a higher price.
What is the main difference in how men and women perceive touch in marketing, according to the text?
Men are more likely to associate touch with coarse textures, while women are more likely to associate touch with light or delicate textures.
What is the primary function of interpretation in the context of consumer behavior?
To assign meaning to stimuli
What is the term for an organized collection of beliefs and feelings represented in a cognitive category?
Schema
Which Gestalt principle involves the tendency to perceive an incomplete picture as complete?
Closure
What is the process by which certain properties of a stimulus are more likely to evoke a schema?
Priming
Which of the following is an example of the Gestalt principle of similarity?
Green Giant products using green
What school of thought emphasizes the importance of considering the whole of a set of stimuli rather than individual stimuli?
Gestalt psychology
Exploring the psychology of smell, its emotional connections, and cultural influences. Learn how odors evoke feelings and past associations, and the growing industry of scent-marketing.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
