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Questions and Answers
In an experimental study on subliminal stimuli, participants are unknowingly exposed to a brief image of a logo before viewing a product. Which outcome would best suggest that the logo exposure acted as a prime?
In an experimental study on subliminal stimuli, participants are unknowingly exposed to a brief image of a logo before viewing a product. Which outcome would best suggest that the logo exposure acted as a prime?
- Participants report feeling vaguely more positive, but are unable to say why.
- Participants consciously recognize the logo and report an increased liking for the product.
- Participants demonstrate improved memory for details related to the product's advertising campaign.
- Participants cannot recall seeing the logo but show a statistically significant preference for the product compared to a control group. (correct)
Researchers conduct a blind taste test comparing two brands of coffee. Participants are told one coffee is a premium blend and the other is a standard brand. What concept explains why participants might rate the 'premium' coffee higher even if the blends are identical?
Researchers conduct a blind taste test comparing two brands of coffee. Participants are told one coffee is a premium blend and the other is a standard brand. What concept explains why participants might rate the 'premium' coffee higher even if the blends are identical?
- Sensory adaptation
- Difference threshold
- Absolute threshold
- Perceptual set (correct)
A marketing company subtly embeds images of ice cubes in advertisements for alcoholic beverages. What psychological phenomenon is the company trying to exploit?
A marketing company subtly embeds images of ice cubes in advertisements for alcoholic beverages. What psychological phenomenon is the company trying to exploit?
- Subliminal priming (correct)
- Sensory adaptation
- Absolute threshold manipulation
- Signal detection theory
A chef prepares a dish, and before serving, intentionally describes it using enticing adjectives and emphasizing its exotic origins. What is the chef attempting to manipulate to enhance the diners' experience?
A chef prepares a dish, and before serving, intentionally describes it using enticing adjectives and emphasizing its exotic origins. What is the chef attempting to manipulate to enhance the diners' experience?
An experiment involves flashing images of positive and negative words very quickly on a screen. Participants are then asked to rate their mood. What is being tested in this scenario?
An experiment involves flashing images of positive and negative words very quickly on a screen. Participants are then asked to rate their mood. What is being tested in this scenario?
Which of the following best describes the function of sensory receptors?
Which of the following best describes the function of sensory receptors?
If a person can taste color, which condition are they MOST likely experiencing?
If a person can taste color, which condition are they MOST likely experiencing?
What is the definition of absolute threshold in the context of sensation?
What is the definition of absolute threshold in the context of sensation?
According to Weber's Law, if the constant proportion for perceiving a difference in weight is 0.05, how much weight must be added to a 100-gram object for a person to notice the difference?
According to Weber's Law, if the constant proportion for perceiving a difference in weight is 0.05, how much weight must be added to a 100-gram object for a person to notice the difference?
Which of the following scenarios BEST exemplifies the concept of 'noise' in the context of sensory perception?
Which of the following scenarios BEST exemplifies the concept of 'noise' in the context of sensory perception?
Why is the study of senses considered to extend beyond just the basic physiological principles?
Why is the study of senses considered to extend beyond just the basic physiological principles?
Which of the following is an example of mechanoreception?
Which of the following is an example of mechanoreception?
Which of the following best describes the relationship between sensation and perception?
Which of the following best describes the relationship between sensation and perception?
According to Weber's Law, if a person can just notice the difference between a 20 lb weight and a 22 lb weight, what weight would need to be added to a 40 lb weight for the person to just notice the difference?
According to Weber's Law, if a person can just notice the difference between a 20 lb weight and a 22 lb weight, what weight would need to be added to a 40 lb weight for the person to just notice the difference?
If someone sees 'The Dress' as gold and white while another sees it as blue and black, this difference in perception best illustrates the contrast between:
If someone sees 'The Dress' as gold and white while another sees it as blue and black, this difference in perception best illustrates the contrast between:
In the context of perception, what role do expectations and prior understanding play?
In the context of perception, what role do expectations and prior understanding play?
A researcher is investigating how a new perfume scent is detected. They start by presenting a very weak concentration of the scent and gradually increase it until a participant reports smelling something. Which concept is the researcher primarily exploring?
A researcher is investigating how a new perfume scent is detected. They start by presenting a very weak concentration of the scent and gradually increase it until a participant reports smelling something. Which concept is the researcher primarily exploring?
Which of the following scenarios best illustrates bottom-up processing?
Which of the following scenarios best illustrates bottom-up processing?
While walking in a forest, you initially notice the strong smell of pine. However, after a while, you barely notice it anymore. Which process best explains this phenomenon?
While walking in a forest, you initially notice the strong smell of pine. However, after a while, you barely notice it anymore. Which process best explains this phenomenon?
A chef adds a small amount of salt to a dish that already contains some salt. To determine whether a taster can distinguish the difference in saltiness, the chef is testing the:
A chef adds a small amount of salt to a dish that already contains some salt. To determine whether a taster can distinguish the difference in saltiness, the chef is testing the:
An artist is trying to create a painting that tricks the viewer into perceiving depth on a flat canvas. Which principle of perception is the artist primarily manipulating?
An artist is trying to create a painting that tricks the viewer into perceiving depth on a flat canvas. Which principle of perception is the artist primarily manipulating?
Which of the following scenarios best exemplifies the application of signal detection theory?
Which of the following scenarios best exemplifies the application of signal detection theory?
In a signal detection experiment, a participant consistently reports detecting a signal even when no signal is present. This behavior would be classified as:
In a signal detection experiment, a participant consistently reports detecting a signal even when no signal is present. This behavior would be classified as:
The Stroop effect demonstrates the concept of selective attention by highlighting the challenge of:
The Stroop effect demonstrates the concept of selective attention by highlighting the challenge of:
Which scenario illustrates emotion-induced blindness?
Which scenario illustrates emotion-induced blindness?
What is the relationship between absolute threshold and subliminal stimuli?
What is the relationship between absolute threshold and subliminal stimuli?
Which of the following is an example of inattentional blindness?
Which of the following is an example of inattentional blindness?
How does selective attention act as a 'spotlight'?
How does selective attention act as a 'spotlight'?
What role do contextual factors play in signal detection theory?
What role do contextual factors play in signal detection theory?
Flashcards
Sensory Receptors
Sensory Receptors
Specialized cells that detect and transmit sensory information to the brain via neural pathways.
Photoreception
Photoreception
Detection of light.
Mechanoreception
Mechanoreception
Detection of pressure, vibration and movement.
Chemoreception
Chemoreception
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Synesthesia
Synesthesia
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Absolute Threshold
Absolute Threshold
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Noise (in perception)
Noise (in perception)
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Just Noticeable Difference (JND)
Just Noticeable Difference (JND)
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Sensation
Sensation
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Perception
Perception
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Bottom-Up Processing
Bottom-Up Processing
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Top-Down Processing
Top-Down Processing
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Transduction
Transduction
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Difference Threshold (JND)
Difference Threshold (JND)
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Sensory Adaptation
Sensory Adaptation
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Psychophysics
Psychophysics
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Signal Detection Theory
Signal Detection Theory
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Signal Detection Task
Signal Detection Task
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Selective Attention
Selective Attention
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Failure of Selection
Failure of Selection
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Stroop Effect
Stroop Effect
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Factors Affecting Attention
Factors Affecting Attention
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Subliminal Stimuli
Subliminal Stimuli
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Priming
Priming
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Perceptual Set
Perceptual Set
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Vinegar Beer Experiement
Vinegar Beer Experiement
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Perceptual Set Definition
Perceptual Set Definition
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Study Notes
Exam 2
- It is an in-person Scantron exam.
- The exam covers chapters 9 and 4 topics.
- Takes place Monday 2/24 from 4:10 - 6:00pm in class.
- Extra proctors will monitor cheating.
- Review syllabus exam section for procedures.
- Come prepared to follow all instructions prompted, like removing smartwatches and putting away belongings.
- If experiencing text anxiety, practice relaxation techniques in addition to studying content for the test.
Exam 1 Feedback
- d2l has tools and resources to help in Psy 101.
- Only 27% of students had looked at the "Study Tips for Psy 101" doc.
- Tips are available for before, during, and after the exam, not only for studying.
- Do not skip concepts to have known before class.
- Many students missed IVs, DVs, and control questions on Peardeck, Unit 1.
- Many students missed the IV question in Peardeck, on Monday.
- Item-level statistics indicated some items were not good.
- Credit was given for multiple responses.
- Everyone got credit for a duplicate question, in which the answer was only taken once.
Sensation vs Perception
- Sensation reflects how the outside world gets in.
- Perception reflects how internal representations of the world are constructed.
Basic Principles
- Sensation is the process of receiving stimulus energies from the external environment and transforming them into neural energy.
- Perception is the process of organizing and interpreting sensory information to make sense of it.
Bottom-Up Processing
- Initiated by sensory input.
- It's the outside world's influence on perception.
Top-Down Processing
- Initiated by cognitive processing.
- It's the internal/mental world's influence on perception, including expectations and prior understanding.
Sensory Receptors
- Specialized cells that selectively detect and transmit sensory information to the brain.
- Cells send signals via distinct neural pathways.
Sensation
- Photoreception is vision and the detection of light.
- Mechanoreception is touch and detection of pressure, vibration, and movement.
- Chemoreception is smell and taste and detection of chemical stimuli.
- Synesthesia is a phenomenon where one sense induces an experience in another sense, such as "seeing" music or "tasting" color.
Basic Principles: Sensory Thresholds
- Absolute threshold is the minimum stimulation necessary to detect physical stimulation half the time, for light, sound, pressure, taste, or odor.
- The absolute threshold for human vision is equivalent to the amount of energy emitted by a single candle on a completely dark night from 30 miles away.
- The absolute threshold for human hearing is equivalent to the amount of energy emitted by the tick of a watch at 20 feet.
- Noise causes any external or internal stimulus which interferes with the perception of another stimulus/stimuli.
- The Just Noticeable Difference (JND) is how much stimulus difference is necessary for detection.
- JND increases with stimulus magnitude.
- Low stimulus levels allow small changes to be detected.
- High stimulus levels make small changes less noticeable.
Weber's Law
- To be perceived as different, two stimuli must differ by a constant proportion (%) instead of a constant amount.
- Equation: Constant x Intensity of Stimulus.
- Example: 0.10 x 40 = 4.
Sensing the World: Critical Thinking
- Extended studies of the senses go beyond basic physiological principles to understand the cultural, historical, and political dimensions of the senses.
Psychophysics
- The study of the relationship between physical characteristics of physical stimuli and our perceptual experiences of them.
- Signal detection theory predicts how and when we detect faint stimuli amid other background stimuli, including contextual factors.
Signal Detection Theory
- In a signal detection task conducted across a number of trials, stimuli of different intensities are presented.
- A Signal Detection Task measures the observer's response versus true situation.
- Test-takers indicate perception of the stimulus.
- A "hit" is when a signal is present and detected correctly.
- A "miss" is when a signal is present but not detected, which is a mistake.
- A "false alarm" is when a signal is absent but detected, which is a mistake.
- "Correct rejection" happens when a signal is absent and not detected, which is correct.
- A graph shows that the absolute threshold (correct 50% of the time) for vision is about 12 lumens.
Factors Affecting Perception
- Attention includes focusing awareness on a narrowed aspect of the environment.
- Selective attention means a mental "spotlight" that focuses conscious attention/awareness on a very limited aspect of all that is experienced, while ignoring others.
- Selective attention allows concentrating to study and filter out irrelevant sights and sounds.
- The Stroop Effect describes a failure of selection when "noise" stops an ability to focus attention on a specific aspect of a stimulus, like colors.
- Factors Affecting Attention include attention's ability to be attracted by novelty, size, color, and movement.
- Emotional Stimuli, Emotion-induced blindness, and Inattentional blindness also affect attention
Subliminal Stimuli
- Stimuli below the absolute threshold.
- People are influenced by subliminal stimulation.
- Experimental studies can demonstrate detection of subliminal stimuli.
- Subliminal stimuli has an influence on information below the level of conscious awareness.
- Priming activates a particular concept or idea in memory so that the person is affected by that concept.
- Experimental studies show that people identified the location of a geometric figure if it appeared where a naked photo was located, even though they didn't think they `saw' it
Sensing the World: Basic Principles
- Perceptual Set is a predisposition or readiness to perceive something in a particular way through top-down processing.
- Perceptual sets influence what we hear, taste, feel, and see.
- Preschoolers thought French fries tasted better when presented in a McDonald's bag.
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Description
Details for Psychology Exam 2 on 2/24, covering chapters 9 and 4. Includes feedback from Exam 1 related to study habits, confusing questions, and IV/DV comprehension. Access D2L resources and study tips for preparation.