Psychology Exam 2 and Feedback on Exam 1
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Questions and Answers

In an experimental study on subliminal stimuli, participants are unknowingly exposed to a brief image of a logo before viewing a product. Which outcome would best suggest that the logo exposure acted as a prime?

  • Participants report feeling vaguely more positive, but are unable to say why.
  • Participants consciously recognize the logo and report an increased liking for the product.
  • Participants demonstrate improved memory for details related to the product's advertising campaign.
  • Participants cannot recall seeing the logo but show a statistically significant preference for the product compared to a control group. (correct)

Researchers conduct a blind taste test comparing two brands of coffee. Participants are told one coffee is a premium blend and the other is a standard brand. What concept explains why participants might rate the 'premium' coffee higher even if the blends are identical?

  • Sensory adaptation
  • Difference threshold
  • Absolute threshold
  • Perceptual set (correct)

A marketing company subtly embeds images of ice cubes in advertisements for alcoholic beverages. What psychological phenomenon is the company trying to exploit?

  • Subliminal priming (correct)
  • Sensory adaptation
  • Absolute threshold manipulation
  • Signal detection theory

A chef prepares a dish, and before serving, intentionally describes it using enticing adjectives and emphasizing its exotic origins. What is the chef attempting to manipulate to enhance the diners' experience?

<p>Perceptual set (B)</p> Signup and view all the answers

An experiment involves flashing images of positive and negative words very quickly on a screen. Participants are then asked to rate their mood. What is being tested in this scenario?

<p>The influence of subliminal stimuli on mood. (C)</p> Signup and view all the answers

Which of the following best describes the function of sensory receptors?

<p>To selectively detect and transmit sensory information to the brain via distinct neural pathways. (C)</p> Signup and view all the answers

If a person can taste color, which condition are they MOST likely experiencing?

<p>Synesthesia (D)</p> Signup and view all the answers

What is the definition of absolute threshold in the context of sensation?

<p>The minimum stimulation necessary to detect physical stimulation half the time. (C)</p> Signup and view all the answers

According to Weber's Law, if the constant proportion for perceiving a difference in weight is 0.05, how much weight must be added to a 100-gram object for a person to notice the difference?

<p>5 grams (D)</p> Signup and view all the answers

Which of the following scenarios BEST exemplifies the concept of 'noise' in the context of sensory perception?

<p>Struggling to hear a conversation at a loud concert. (C)</p> Signup and view all the answers

Why is the study of senses considered to extend beyond just the basic physiological principles?

<p>To understand the cultural, historical, and political dimensions of sensory experience. (D)</p> Signup and view all the answers

Which of the following is an example of mechanoreception?

<p>Feeling the vibration of a smartphone. (A)</p> Signup and view all the answers

Which of the following best describes the relationship between sensation and perception?

<p>Sensation is the detection of stimuli, while perception is the interpretation and organization of that information. (A)</p> Signup and view all the answers

According to Weber's Law, if a person can just notice the difference between a 20 lb weight and a 22 lb weight, what weight would need to be added to a 40 lb weight for the person to just notice the difference?

<p>4 lbs (D)</p> Signup and view all the answers

If someone sees 'The Dress' as gold and white while another sees it as blue and black, this difference in perception best illustrates the contrast between:

<p>Bottom-up and top-down processing. (B)</p> Signup and view all the answers

In the context of perception, what role do expectations and prior understanding play?

<p>They influence top-down processing, shaping how we interpret sensory information. (D)</p> Signup and view all the answers

A researcher is investigating how a new perfume scent is detected. They start by presenting a very weak concentration of the scent and gradually increase it until a participant reports smelling something. Which concept is the researcher primarily exploring?

<p>Absolute threshold. (D)</p> Signup and view all the answers

Which of the following scenarios best illustrates bottom-up processing?

<p>Identifying an object solely based on its basic sensory features. (A)</p> Signup and view all the answers

While walking in a forest, you initially notice the strong smell of pine. However, after a while, you barely notice it anymore. Which process best explains this phenomenon?

<p>Sensory adaptation. (B)</p> Signup and view all the answers

A chef adds a small amount of salt to a dish that already contains some salt. To determine whether a taster can distinguish the difference in saltiness, the chef is testing the:

<p>Just noticeable difference. (B)</p> Signup and view all the answers

An artist is trying to create a painting that tricks the viewer into perceiving depth on a flat canvas. Which principle of perception is the artist primarily manipulating?

<p>Depth perception. (C)</p> Signup and view all the answers

Which of the following scenarios best exemplifies the application of signal detection theory?

<p>A radiologist distinguishing a faint tumor in an X-ray image despite background noise. (D)</p> Signup and view all the answers

In a signal detection experiment, a participant consistently reports detecting a signal even when no signal is present. This behavior would be classified as:

<p>A false alarm. (C)</p> Signup and view all the answers

The Stroop effect demonstrates the concept of selective attention by highlighting the challenge of:

<p>Suppressing a dominant response in favor of a less practiced one. (D)</p> Signup and view all the answers

Which scenario illustrates emotion-induced blindness?

<p>Missing a stop sign while thinking about an argument which you had. (A)</p> Signup and view all the answers

What is the relationship between absolute threshold and subliminal stimuli?

<p>Subliminal stimuli are presented below the absolute threshold, meaning they are not consciously detected. (A)</p> Signup and view all the answers

Which of the following is an example of inattentional blindness?

<p>Failing to notice a gorilla walking across a basketball court while counting the number of passes. (D)</p> Signup and view all the answers

How does selective attention act as a 'spotlight'?

<p>By focusing awareness on a limited aspect of experience while ignoring others. (D)</p> Signup and view all the answers

What role do contextual factors play in signal detection theory?

<p>Contextual factors influence an observer's expectations and biases, affecting their response criterion. (C)</p> Signup and view all the answers

Flashcards

Sensory Receptors

Specialized cells that detect and transmit sensory information to the brain via neural pathways.

Photoreception

Detection of light.

Mechanoreception

Detection of pressure, vibration and movement.

Chemoreception

Detection of chemical stimuli.

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Synesthesia

One sense induces an experience in another sense, like "seeing" music.

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Absolute Threshold

The minimum stimulation needed to detect a stimulus 50% of the time.

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Noise (in perception)

Any stimulus that interferes with perceiving another stimulus.

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Just Noticeable Difference (JND)

The minimum difference in stimulation needed to detect a change.

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Sensation

The process of receiving stimulus energies from the external environment.

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Perception

The process of organizing and interpreting sensory information, allowing us to understand the world..

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Bottom-Up Processing

Processing initiated by sensory input; the outside world's influence on perception.

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Top-Down Processing

Processing initiated by cognitive processing; the internal/mental world's influence on perception and relying on expectations and prior understanding.

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Transduction

The transformation of stimulus energies into neural energy that the brain can process.

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Difference Threshold (JND)

The minimum difference between two stimuli required for detection 50 percent of the time. We experience the difference threshold as a just noticeable difference (or jnd).

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Sensory Adaptation

Diminished sensitivity as a consequence of constant stimulation.

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Psychophysics

Study of the relationship between physical characteristics of stimuli and our perceptual experiences of them.

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Signal Detection Theory

Predicts how and when we detect faint stimuli amid background noise, considering contextual factors.

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Signal Detection Task

A task assessing perception by presenting stimuli of varying intensities and recording the observer's responses.

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Selective Attention

Focusing conscious awareness on a limited aspect of experience, while ignoring others.

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Failure of Selection

The failure to focus attention on a specific aspect of a stimulus due to distracting "noise".

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Stroop Effect

A demonstration of interference in reaction time when naming the ink color of conflicting color words.

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Factors Affecting Attention

Attention is often drawn to things that stand out because they are new, large, colorful, or moving.

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Subliminal Stimuli

Stimuli below the absolute threshold that can still influence our perceptions and behaviors.

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Priming

Activating a particular concept or idea in memory, affecting subsequent thoughts and behaviors.

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Perceptual Set

A predisposition or readiness to perceive something in a particular way. Influences what we hear, taste, feel, and see .

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Vinegar Beer Experiement

When told the beer had vinegar, people rated it more negatively compared to a blind taste test.

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Perceptual Set Definition

Our readiness to perceive something based on prior experiences and expectations; a form of top-down processing.

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Study Notes

Exam 2

  • It is an in-person Scantron exam.
  • The exam covers chapters 9 and 4 topics.
  • Takes place Monday 2/24 from 4:10 - 6:00pm in class.
  • Extra proctors will monitor cheating.
  • Review syllabus exam section for procedures.
  • Come prepared to follow all instructions prompted, like removing smartwatches and putting away belongings.
  • If experiencing text anxiety, practice relaxation techniques in addition to studying content for the test.

Exam 1 Feedback

  • d2l has tools and resources to help in Psy 101.
  • Only 27% of students had looked at the "Study Tips for Psy 101" doc.
  • Tips are available for before, during, and after the exam, not only for studying.
  • Do not skip concepts to have known before class.
  • Many students missed IVs, DVs, and control questions on Peardeck, Unit 1.
  • Many students missed the IV question in Peardeck, on Monday.
  • Item-level statistics indicated some items were not good.
  • Credit was given for multiple responses.
  • Everyone got credit for a duplicate question, in which the answer was only taken once.

Sensation vs Perception

  • Sensation reflects how the outside world gets in.
  • Perception reflects how internal representations of the world are constructed.

Basic Principles

  • Sensation is the process of receiving stimulus energies from the external environment and transforming them into neural energy.
  • Perception is the process of organizing and interpreting sensory information to make sense of it.

Bottom-Up Processing

  • Initiated by sensory input.
  • It's the outside world's influence on perception.

Top-Down Processing

  • Initiated by cognitive processing.
  • It's the internal/mental world's influence on perception, including expectations and prior understanding.

Sensory Receptors

  • Specialized cells that selectively detect and transmit sensory information to the brain.
  • Cells send signals via distinct neural pathways.

Sensation

  • Photoreception is vision and the detection of light.
  • Mechanoreception is touch and detection of pressure, vibration, and movement.
  • Chemoreception is smell and taste and detection of chemical stimuli.
  • Synesthesia is a phenomenon where one sense induces an experience in another sense, such as "seeing" music or "tasting" color.

Basic Principles: Sensory Thresholds

  • Absolute threshold is the minimum stimulation necessary to detect physical stimulation half the time, for light, sound, pressure, taste, or odor.
  • The absolute threshold for human vision is equivalent to the amount of energy emitted by a single candle on a completely dark night from 30 miles away.
  • The absolute threshold for human hearing is equivalent to the amount of energy emitted by the tick of a watch at 20 feet.
  • Noise causes any external or internal stimulus which interferes with the perception of another stimulus/stimuli.
  • The Just Noticeable Difference (JND) is how much stimulus difference is necessary for detection.
  • JND increases with stimulus magnitude.
  • Low stimulus levels allow small changes to be detected.
  • High stimulus levels make small changes less noticeable.

Weber's Law

  • To be perceived as different, two stimuli must differ by a constant proportion (%) instead of a constant amount.
  • Equation: Constant x Intensity of Stimulus.
  • Example: 0.10 x 40 = 4.

Sensing the World: Critical Thinking

  • Extended studies of the senses go beyond basic physiological principles to understand the cultural, historical, and political dimensions of the senses.

Psychophysics

  • The study of the relationship between physical characteristics of physical stimuli and our perceptual experiences of them.
  • Signal detection theory predicts how and when we detect faint stimuli amid other background stimuli, including contextual factors.

Signal Detection Theory

  • In a signal detection task conducted across a number of trials, stimuli of different intensities are presented.
  • A Signal Detection Task measures the observer's response versus true situation.
  • Test-takers indicate perception of the stimulus.
  • A "hit" is when a signal is present and detected correctly.
  • A "miss" is when a signal is present but not detected, which is a mistake.
  • A "false alarm" is when a signal is absent but detected, which is a mistake.
  • "Correct rejection" happens when a signal is absent and not detected, which is correct.
  • A graph shows that the absolute threshold (correct 50% of the time) for vision is about 12 lumens.

Factors Affecting Perception

  • Attention includes focusing awareness on a narrowed aspect of the environment.
  • Selective attention means a mental "spotlight" that focuses conscious attention/awareness on a very limited aspect of all that is experienced, while ignoring others.
  • Selective attention allows concentrating to study and filter out irrelevant sights and sounds.
  • The Stroop Effect describes a failure of selection when "noise" stops an ability to focus attention on a specific aspect of a stimulus, like colors.
  • Factors Affecting Attention include attention's ability to be attracted by novelty, size, color, and movement.
  • Emotional Stimuli, Emotion-induced blindness, and Inattentional blindness also affect attention

Subliminal Stimuli

  • Stimuli below the absolute threshold.
  • People are influenced by subliminal stimulation.
  • Experimental studies can demonstrate detection of subliminal stimuli.
  • Subliminal stimuli has an influence on information below the level of conscious awareness.
  • Priming activates a particular concept or idea in memory so that the person is affected by that concept.
  • Experimental studies show that people identified the location of a geometric figure if it appeared where a naked photo was located, even though they didn't think they `saw' it

Sensing the World: Basic Principles

  • Perceptual Set is a predisposition or readiness to perceive something in a particular way through top-down processing.
  • Perceptual sets influence what we hear, taste, feel, and see.
  • Preschoolers thought French fries tasted better when presented in a McDonald's bag.

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Details for Psychology Exam 2 on 2/24, covering chapters 9 and 4. Includes feedback from Exam 1 related to study habits, confusing questions, and IV/DV comprehension. Access D2L resources and study tips for preparation.

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