Psychology Chapter on Perception and Semiotics

Mental images.

The more you know, the more you sense.

Semiotics and Cognitive.

<p>The whole is different from the sum of its parts.</p> Signup and view all the answers

<p>Proximity.</p> Signup and view all the answers

<p>Continuation.</p> Signup and view all the answers

<p>Semiotics.</p> Signup and view all the answers

<p>Something that stands for something else.</p> Signup and view all the answers

<p>Iconic</p> Signup and view all the answers

<p>Indexical</p> Signup and view all the answers

<p>Symbolic</p> Signup and view all the answers

<p>Codes</p> Signup and view all the answers

<p>Metonymy</p> Signup and view all the answers

<p>Analogy</p> Signup and view all the answers

<p>Displaced code</p> Signup and view all the answers

<p>Condensed code</p> Signup and view all the answers

<p>Yes</p> Signup and view all the answers

<p>A method that considers historical, technical, and ethical perspectives in analysis.</p> Signup and view all the answers

<p>Take time with the image.</p> Signup and view all the answers

<p>When do you think the image was made? Is there a specific style that the image imitates?</p> Signup and view all the answers

<p>Unconditional, without any question of extenuating circumstances, without any exceptions.</p> Signup and view all the answers

<p>Production knowledge and assessment of quality.</p> Signup and view all the answers

<p>The outcome that helps the most people is the best choice under the circumstances.</p> Signup and view all the answers

<p>Act to maximize pleasure now and not worry about the future.</p> Signup and view all the answers

<p>Closely related.</p> Signup and view all the answers

<p>To transcend the image and draw conclusions.</p> Signup and view all the answers

<p>People should fiIl their time with intellectual pursuits and use restraint and good judgment in their personal relationships.</p> Signup and view all the answers

<p>Finding a middle ground or a compromise between two extreme points of view or actions.</p> Signup and view all the answers

<p>Arousing viewer interest through controversial or unusual pictures.</p> Signup and view all the answers

<p>What is the story and the symbolism involved with the elements in the visual message? What do they say about current cultural values?</p> Signup and view all the answers

<p>Treat others as you would like to be treated.</p> Signup and view all the answers

<p>Imagining oneself without knowing the advantages or positions that one brings to a situation results in an attitude of respect for all involved.</p> Signup and view all the answers

<p>Shock advertising is a type of advertising that deliberately startles and offends its audience by violating social norms. It aims to attract attention and provoke strong emotional responses.</p> Signup and view all the answers

<p>Ethos refers to the credibility of the source providing information. In propaganda, establishing ethos is crucial for persuading the audience to trust the presented information.</p> Signup and view all the answers

<p>Persuasion aims to change attitudes through logical and emotional appeals, while propaganda often relies on one-sided, nonfactual information to influence opinions. The key difference is in the integrity and balance of information presented.</p> Signup and view all the answers

<p>Pathos involves using emotional appeals to connect with the audience and evoke feelings that influence their decisions. Effective advertising often harnesses these emotional triggers to resonate with consumers.</p> Signup and view all the answers

<p>Shock advertising has evolved to resonate with the values and ideals of socially conscious consumers, employing controversy to challenge norms that this demographic may find relevant. Advertisers aim to engage their attention through provocative content.</p> Signup and view all the answers

<p>To propagate an idea to a large population.</p> Signup and view all the answers

<p>Stereotypes affect us emotionally and can become ingrained in culture through repeated exposure.</p> Signup and view all the answers

<p>Advertising funds media and stimulates the economy.</p> Signup and view all the answers

<p>Media coverage often excludes diverse cultures, leading to a lack of representation in newsrooms and entertainment.</p> Signup and view all the answers

<p>African American stereotypes have roots in 16th-century discrimination visible in print, movies, and television.</p> Signup and view all the answers

<p>Native advertising blends marketing content with regular media content to provide a less intrusive promotional experience.</p> Signup and view all the answers

<p>Media depicted African Americans as looters while others were portrayed as simply finding necessities.</p> Signup and view all the answers

<p>Women were historically excluded from voting rights, as indicated by discriminatory laws.</p> Signup and view all the answers

<p>It has become harder for advertisers to break through the noise of competing messages.</p> Signup and view all the answers

<p>Dominant cultures often have the power to dictate portrayals, leading to oppressive stereotypes of minority groups.</p> Signup and view all the answers

Images experienced from inside the mind, like thoughts and dreams.

Images seen without any media intervention or assistance.

Images seen through print or screen mediums like TV or books.

The process involving sensing, selecting, perceiving, remembering, and learning.

A theory stating the whole is different from the sum of its parts.

Brain selects the simplest and most stable form when given a choice.

Objects close to each other are more closely associated in perception.

The study of signs and symbols; a sign stands for something else.

A personal approach to assessment involving primary and associative words.

A method to evaluate how specific concepts affect an individual.

An ethical principle stating that actions should be universalizable without exceptions.

An ethical theory focusing on actions that maximize the greatest good for the greatest number.

A philosophy suggesting the pursuit of pleasure and avoidance of pain in life.

Aristotle's idea of seeking balance between extremes in behavior or thought.

A principle that encourages acting towards others as one wishes to be treated.

A concept suggesting one should make decisions without knowledge of their own advantages or status.

A form of communication aiming to influence attitudes using biased information.

A rhetorical appeal based on the credibility or ethical character of the speaker.

A logical appeal based on reasoning and facts to persuade an audience.

An emotional appeal intended to persuade by eliciting feelings.

Advertising that aims to provoke a strong reaction by violating social norms.

The obligation of photographers to consider ethical implications of taking and displaying images.

Analyzing images by considering their historical context and style.

The assessment of an image based on production technique and overall quality.

Analyzing images through symbols and their societal meanings, tied to cultural values.

The final analysis stage, considering the context of the image, its medium, and society.

The moral implications and responsibilities of using controversial images in advertising.

Signs that closely resemble the thing they represent.

Signs with a logical connection to what they represent, not just a resemblance.

Signs that have no logical link and must be taught.

Amalgamations of multiple ideas into a single concept.

A collection of signs leading viewers to make assumptions about what they see.

Group of signs prompting mental comparisons between different ideas.

Transfer of meaning from one set of signs to another, often shocking in nature.

Several signs that combine to create a new composite message meant for specific cultures.

General assumptions about a group based on oversimplified traits.

Advertising that integrates products into media content.

Ads disguised as content to blend with regular media.

Reporting of news and events, often biased by diversity issues.

Judgment based on stereotypes rather than individual characteristics.

Pictures that evoke strong emotional responses and lasting impressions.

Preconceived notions and biased portrayals rooted in history.

Oversimplified roles and traits assigned to women, often limiting.

The power advertising has on consumer behavior and culture.