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Questions and Answers
What is the definition of an attitude?
What is the definition of an attitude?
- The tendency for people to maintain consistency between their attitudes, beliefs, and behavior
- A thought or conviction about the way things are or should be
- A learned predisposition to respond in a consistently favorable or unfavorable manner to a person, object, idea, or situation (correct)
- A feeling or emotion that arises when attitudes and behavior are inconsistent
What is the primary motivation for people to reduce cognitive dissonance?
What is the primary motivation for people to reduce cognitive dissonance?
- To experience a sense of comfort and relaxation
- To conform to social norms
- To maintain a positive self-image
- To achieve consistency between their attitudes, beliefs, and behavior (correct)
What is the foot-in-the-door technique?
What is the foot-in-the-door technique?
- A technique of social influence that involves compliance with a small request to increase likelihood of compliance with subsequent requests (correct)
- A strategy for reducing cognitive dissonance
- A type of attitude that is resistant to change
- A method of persuasion that involves making a large request and then scaling it back
What is the primary application of understanding attitudes, beliefs, and consistency in the context of persuasion?
What is the primary application of understanding attitudes, beliefs, and consistency in the context of persuasion?
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What is the primary goal of self-awareness in the context of attitudes, beliefs, and consistency?
What is the primary goal of self-awareness in the context of attitudes, beliefs, and consistency?
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Study Notes
Attitudes, Beliefs, and Consistency
Attitudes
- A learned predisposition to respond in a consistently favorable or unfavorable manner to a person, object, idea, or situation
- Comprise of three components:
- Cognitive (thoughts/beliefs)
- Affective (emotions/feelings)
- Conative (actions/tendencies)
Beliefs
- Thoughts or convictions about the way things are or should be
- Can be based on facts, experiences, or cultural norms
- Influence attitudes and behavior
Consistency
- The tendency for people to maintain consistency between their attitudes, beliefs, and behavior
- Cognitive dissonance theory:
- When attitudes and behavior are inconsistent, discomfort (dissonance) arises
- People tend to reduce dissonance by changing their attitudes, beliefs, or behavior to achieve consistency
Factors Influencing Consistency
- Self-perception theory:
- People form attitudes and beliefs based on observations of their own behavior
- Foot-in-the-door technique:
- Compliance with a small request leads to increased likelihood of compliance with subsequent, larger requests
- Low-ball technique:
- Initial agreement to a request is followed by an increased commitment request
Applications
- Persuasion: understanding attitudes, beliefs, and consistency can aid in persuasive messaging
- Social influence: recognizing the power of consistency can help individuals resist or adopt certain behaviors
- Self-awareness: recognizing personal attitudes, beliefs, and inconsistencies can lead to personal growth and change
Attitudes
- An attitude is a learned predisposition to respond in a consistently favorable or unfavorable manner to a person, object, idea, or situation
- Comprises three components: cognitive (thoughts/beliefs), affective (emotions/feelings), and conative (actions/tendencies)
Beliefs
- Thoughts or convictions about the way things are or should be
- Based on facts, experiences, or cultural norms
- Influence attitudes and behavior
Consistency
- The tendency for people to maintain consistency between their attitudes, beliefs, and behavior
- Cognitive dissonance theory:
- Inconsistency between attitudes and behavior causes discomfort (dissonance)
- People reduce dissonance by changing attitudes, beliefs, or behavior to achieve consistency
Factors Influencing Consistency
- Self-perception theory:
- People form attitudes and beliefs based on observations of their own behavior
- Foot-in-the-door technique:
- Compliance with a small request increases the likelihood of compliance with subsequent, larger requests
- Low-ball technique:
- Initial agreement to a request is followed by an increased commitment request
Applications
- Persuasion: understanding attitudes, beliefs, and consistency aids in persuasive messaging
- Social influence: recognizing the power of consistency helps individuals resist or adopt certain behaviors
- Self-awareness: recognizing personal attitudes, beliefs, and inconsistencies leads to personal growth and change
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Description
Quiz on attitudes, comprising cognitive, affective, and conative components, and their relationship with beliefs and behavior.
