PS1030 - Attitudes
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Questions and Answers

What effect does the head movement have on the likelihood of agreeing with arguments?

  • Nodding has no impact, but shaking head decreases agreement.
  • Shaking the head increases agreement compared to nodding.
  • Nodding increases agreement compared to shaking the head. (correct)
  • Head movements have no effect on agreement.
  • Which component is NOT part of the three-component view of attitudes?

  • Feeling
  • Action
  • Thought
  • Desire (correct)
  • What type of attitudes did the participants exhibit in the study concerning feminists?

  • Unambivalent attitudes only.
  • Ambivalent attitudes compared to non-ambivalent ones. (correct)
  • Negative attitudes solely.
  • Positive attitudes exclusively.
  • What was the primary focus of MacDonald & Zanna's (1998) study regarding feminists?

    <p>The impact of ambivalence on hiring intentions.</p> Signup and view all the answers

    Which statement reflects the self-validation analysis presented by Briñol & Petty (2003)?

    <p>Participants with certainty are more resistant to persuasion.</p> Signup and view all the answers

    What is the primary focus of Katz's ego defense theory?

    <p>To express one’s identity</p> Signup and view all the answers

    Which of the following is NOT a direct measure of attitudes?

    <p>Freudian analysis</p> Signup and view all the answers

    What distinguishes Guttman's scale from other attitude measurement methods?

    <p>It requires agreement with prior statements</p> Signup and view all the answers

    Which statement is true regarding Katz's instrumental and expressive values?

    <p>Instrumental values minimize punishments</p> Signup and view all the answers

    What is the purpose of the Thurstone scale in measuring attitudes?

    <p>To average sums of agreed statements</p> Signup and view all the answers

    Which of these objects is associated with different functions according to Shavitt?

    <p>Air conditioners and national flags</p> Signup and view all the answers

    What method utilizes judges to categorize statements by intensity?

    <p>Thurstone’s scale</p> Signup and view all the answers

    How does the Guttman scale measure attitudes?

    <p>Through a unidimensional approach</p> Signup and view all the answers

    What is one definition of attitudes as described in the content?

    <p>A mental state of readiness influencing responses to related objects.</p> Signup and view all the answers

    Which of the following components is NOT typically associated with the structure of attitudes?

    <p>Spiritual</p> Signup and view all the answers

    According to the content, negative stereotypes are a robust predictor of what type of attitudes?

    <p>Prejudicial attitudes.</p> Signup and view all the answers

    In terms of attitude components, what does the 'cognitive' aspect mainly reflect?

    <p>Beliefs about an object or group.</p> Signup and view all the answers

    How can attitudes be formed based on the provided content?

    <p>Subliminal exposure to affect-arousing stimuli.</p> Signup and view all the answers

    What is one of the functions of attitudes as identified in the content?

    <p>To influence readiness to act.</p> Signup and view all the answers

    Which author proposed that attitudes are object-evaluation associations stored in long-term memory?

    <p>Fazio</p> Signup and view all the answers

    What method did research suggest for evaluating unfamiliar people?

    <p>Subliminal conditioning.</p> Signup and view all the answers

    What do implicit attitudes predict better in socially sensitive domains?

    <p>Predictive validity</p> Signup and view all the answers

    Which theory explains that attitudes are learned through socialization?

    <p>Social learning theory</p> Signup and view all the answers

    What effect suggests that repeated exposure to an object increases attraction to it?

    <p>Mere exposure effect</p> Signup and view all the answers

    What kind of conditioning involves repeated association of a neutral stimulus with another stimulus?

    <p>Classical conditioning</p> Signup and view all the answers

    Which theory posits that responses leading to positive outcomes are strengthened?

    <p>Instrumental conditioning</p> Signup and view all the answers

    How is observational learning also referred to in the context of conditioning?

    <p>Vicarious conditioning</p> Signup and view all the answers

    How many exposures typically diminish the mere exposure effect?

    <p>Ten exposures</p> Signup and view all the answers

    Which type of reaction can classical conditioning elicit in response to a previously neutral stimulus?

    <p>Emotional responses</p> Signup and view all the answers

    How does attitude strength influence behavior?

    <p>Stronger attitudes lead to a higher likelihood of enacting behavior.</p> Signup and view all the answers

    Which of the following factors decreases the correlation between attitude and behavior?

    <p>Habitual actions like smoking.</p> Signup and view all the answers

    What is the primary focus of the Theory of Reasoned Action?

    <p>Behavior is influenced by behavioral intentions.</p> Signup and view all the answers

    Which concept represents the beliefs of others in relation to an individual's behavior according to the Theory of Reasoned Action?

    <p>Subjective norms.</p> Signup and view all the answers

    What is one outcome of having lower self-monitoring regarding attitudes and behaviors?

    <p>Higher attitude-behavior correlation.</p> Signup and view all the answers

    Which statement correctly describes habits in relation to attitudes and behavior?

    <p>Habits can disrupt the attitude-behavior connection.</p> Signup and view all the answers

    What does the Theory of Planned Behavior expand upon?

    <p>It includes perceived behavioral control.</p> Signup and view all the answers

    How are attitudes related to various phenomena in psychology?

    <p>They can influence prosociality and aggression.</p> Signup and view all the answers

    What does self-perception theory suggest about our attitudes?

    <p>They are informed by our behavior and internal attributions.</p> Signup and view all the answers

    In the attitude-behavior problem identified by La Piere, what discrepancy was observed?

    <p>Low willingness to serve a mixed-race group indicated by attitudes.</p> Signup and view all the answers

    Which factor does NOT contribute to the prediction of behavior based on attitudes?

    <p>Societal pressure at the time.</p> Signup and view all the answers

    According to Davidson and Jaccard's findings, what is the correlation coefficient for general attitudes towards birth control?

    <p>r = .08</p> Signup and view all the answers

    What is the correlation value for the prediction of behavior in political voting?

    <p>r = .58</p> Signup and view all the answers

    What characteristic of behavior does NOT affect the correspondence with attitudes?

    <p>The public perception of the behavior.</p> Signup and view all the answers

    How does specificity affect the correlation between attitudes and behaviors?

    <p>More specific attitudes lead to stronger correlations.</p> Signup and view all the answers

    Which statement best describes the relationship between attitudes and behaviors?

    <p>The alignment of attitudes and behaviors can vary by context and specificity.</p> Signup and view all the answers

    Study Notes

    Attitudes

    • Attitudes are learned, not innate, formed through socialisation.
    • Attitudes are influenced by direct or indirect experiences (positive or negative).
    • Attitudes are influenced by the mere exposure effect.
    • Classical conditioning can create associations with neutral stimuli and previous reactions.
    • Instrumental conditioning involves strengthening responses yielding positive outcomes or eliminating negative ones.
    • Observational learning (vicarious conditioning) models behaviour by observing outcomes.
    • Attitude formation influenced by sources like media, family, peers and others.
    • Self-perception theory proposes attitudes are formed by observing one's own behaviors and attributing intentions.

    Attitude Formation

    • Attitudes are learned responses and not inherent.
    • Direct or indirect experiences, and mere exposure, influence attitude formation.
    • Classical conditioning creates associations between stimuli.
    • Instrumental conditioning strengthens responses linked to positive outcomes.
    • Observational (vicarious) learning forms attitudes by observing others' behaviours and outcomes.
    • Self-perception theory suggests attitudes arise from reflecting on behaviors.

    Attitude Strength

    • Attitude strength (importance, accessibility) affects how likely an attitude is to be enacted.
    • The stronger an attitude, the more likely it is to be accessible and influence behaviour.
    • The attitude's strength can affect behaviour.
    • Attitudes don't always predict behaviour consistently.
    • Correspondence between attitude and behaviour depends on various factors: the action, the target of the action, the context and time frame.
    • Attitudes are more likely to predict behaviours when they are specific, consistent and accessible.

    Measuring Attitudes

    • Direct measures (explicit) involve surveys and scales (Thurstone's, Guttman's, semantic differential & Likert).
    • Indirect measures (implicit) include physiological measures and the Implicit Association Test (IAT).
    • Physiological measures (skin resistance, heart rate, pupil dilation) assess intensity but not direction.
    • IAT measures the strength of association between concepts (e.g., race/good, bad).

    Theories of Attitude Formation

    • Individuals' behaviors can influence attitudes and perceptions
    • The theory of reasoned action proposes behavior depends on behavioural intentions, shaped by subjective norms and attitudes.
    • The theory of planned behaviour adds perceived behavioral control to the factors influencing intention and hence behaviour.

    Attitude Structure

    • Attitudes can be viewed as one-dimensional (ranging from high negative to high positive) or two-dimensional (separate dimensions of positive and negative valence).
    • Researchers debate these approaches and the superior conceptualisation of attitudes.

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    Description

    Explore the intricate world of attitudes and their formation process through this quiz. Learn how socialization, conditioning, and observation shape our attitudes, influenced by personal experiences and external sources. Test your knowledge on key concepts like classical and instrumental conditioning.

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