3 Questions
What is the SCAMPER model?
The SCAMPER model is a tool used by entrepreneurs to generate ideas by asking questions about existing products.
How can entrepreneurs use the SCAMPER model to come up with product ideas?
Entrepreneurs can use the SCAMPER model by considering prompts such as “substitute,” “combine,” and “adapt” to come up with novel ways to transform existing ideas or even adapt them for a new target audience or problem.
What other methods can entrepreneurs use to come up with product ideas?
Business analysis can be helpful to better understand the opportunities in the market and inform entrepreneurs of potential product ideas.
Study Notes
- The SCAMPER model can help entrepreneurs come up with product ideas by asking questions about existing products.
- By considering prompts such as “substitute,” “combine,” and “adapt,” entrepreneurs can come up with novel ways to transform existing ideas or even adapt them for a new target audience or problem.
- Business analysis can be helpful to better understand the opportunities in the market.
Explore how the SCAMPER model can assist entrepreneurs in generating novel product ideas by prompting them to consider ways to substitute, combine, adapt, modify, put to other uses, eliminate, or reverse existing products. Learn how business analysis can provide valuable insights into market opportunities.
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