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Promotional Strategies Quiz

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Questions and Answers

What are the most commonly used symbols in the communication process described in the text?

Words and images (correct)

Handshakes and nods

Numbers and diagrams

Sounds and gestures

Which type of communication involves direct, face-to-face interaction between two or more people?

Intrapersonal communication

Interpersonal communication (correct)

Mass communication

Nonverbal communication

In mass communication, how is a concept or message communicated?

Through individual phone calls

To small groups

To large audiences (correct)

Through personal letters

What is a characteristic of interpersonal communication mentioned in the text?

Direct, face-to-face communication Signup and view all the answers

Why do most marketing communication strategies follow mass communication procedures?

Due to the economies of scale present Signup and view all the answers

What is the relationship between publicity and public relations?

Publicity is both a result and a tactic of public relations Signup and view all the answers

What is the primary purpose of using publicity in public relations?

To communicate with various stakeholders Signup and view all the answers

When Apple stages planned product announcements, it is an example of:

A planned PR tactic Signup and view all the answers

What is the role of marketers in using publicity according to the text?

To educate the public about the company’s goals and objectives Signup and view all the answers

What does the text imply about the nature of publicity in public relations?

It can be both planned and unplanned Signup and view all the answers