Promotion in Advertising

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Questions and Answers

What is the primary purpose of promotion in the marketing mix?

Improving the performance of a declining product
Persuading consumers and enhancing sales
Building awareness and creating interest (correct)
Reinforcing a brand's place in the market

How can promotion help strengthen a brand's position in the market?

By improving the performance of a declining product
By establishing brand recall (correct)
By providing information about a new product
By targeting specific individuals and organizations

What is one of the key roles of promotion when a product is new in the market?

Encouraging customers to purchase the product
Informing customers about rebranding efforts
Targeting specific individuals and organizations
Providing information about the product or brand (correct)

How does promotion contribute to enhancing sales?

By persuading consumers to purchase a product (D) Signup and view all the answers

What is the main focus of promotional activities?

Specific individuals and organizations (D) Signup and view all the answers

Promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in ______

nature Signup and view all the answers

Companies use promotion to provide information about product or brand, especially when it is new in the ______

market Signup and view all the answers

Promotion can help strengthen brand’s place in the market by establish a brand ______

recall Signup and view all the answers

Promotion can encourage customers to purchase a ______

product Signup and view all the answers

Promotion is used to inform customers if a product is being rebranded, and to provide details on the company’s efforts to improve ______

it Signup and view all the answers

Match the following marketing activities with their primary purpose:

Promotion = Providing marketing communication to inform target audiences Signup and view all the answers

Match the following roles of promotion with their descriptions:

Building Awareness and Creating Interest = Providing information about new products or brands Reinforcing a Brand = Strengthening a brand's place in the market Persuading Consumers & Enhancing Sales = Encouraging customers to make purchases Improving the Performance of a Declining Product = Informing customers about rebranding and product improvement Signup and view all the answers

Match the following statements with the appropriate targets of promotional activities:

Promotional activities are performed with specific individuals and organizations in mind = Targets of Promotion Promotion is used to inform customers if a product is being rebranded, and to provide details on the company’s efforts to improve it = Targets of Promotion Promotion can encourage customers to purchase a product = Targets of Promotion Promotion can help strengthen brand’s place in the market by establish a brand recall = Targets of Promotion Signup and view all the answers

Match the following marketing terms with their definitions:

Promotion = Any type of marketing communication used to inform target audiences Marketing Mix = The combination of elements used to market a product or service Brand Recall = The ability of consumers to remember a particular brand Rebranding = Changing the image and identity of a product or brand Signup and view all the answers

Match the following descriptions with the appropriate marketing terms:

Companies use promotion to provide information about product or brand, especially when it is new in the market = Promotion Promotion can help strengthen brand’s place in the market by establish a brand recall = Brand Recall Promotion is used to inform customers if a product is being rebranded, and to provide details on the company’s efforts to improve it = Rebranding The combination of elements used to market a product or service = Marketing Mix Signup and view all the answers

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Study Notes

Promotion in Marketing Mix

Promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand, or issue, often with a persuasive tone.
The primary goal of promotion is to build awareness and create interest in a product or brand, especially when it's new in the market.

Roles of Promotion

Reinforcing a brand: promotion helps strengthen a brand's position in the market by establishing brand recall, e.g., Pampers, Shampoo, etc.
Persuading consumers and enhancing sales: promotion encourages customers to purchase a product.
Improving the performance of a declining product: promotion informs customers about rebranding efforts and provides details on the company's efforts to improve the product.

Targets of Promotional Activities

Promotional activities are performed with specific individuals and organizations in mind, such as marketers, who target their efforts to achieve specific goals.