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Questions and Answers
What is the primary purpose of promotion in the marketing mix?
What is the primary purpose of promotion in the marketing mix?
- Improving the performance of a declining product
- Persuading consumers and enhancing sales
- Building awareness and creating interest (correct)
- Reinforcing a brand's place in the market
How can promotion help strengthen a brand's position in the market?
How can promotion help strengthen a brand's position in the market?
- By improving the performance of a declining product
- By establishing brand recall (correct)
- By providing information about a new product
- By targeting specific individuals and organizations
What is one of the key roles of promotion when a product is new in the market?
What is one of the key roles of promotion when a product is new in the market?
- Encouraging customers to purchase the product
- Informing customers about rebranding efforts
- Targeting specific individuals and organizations
- Providing information about the product or brand (correct)
How does promotion contribute to enhancing sales?
How does promotion contribute to enhancing sales?
What is the main focus of promotional activities?
What is the main focus of promotional activities?
Promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in ______
Promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in ______
Companies use promotion to provide information about product or brand, especially when it is new in the ______
Companies use promotion to provide information about product or brand, especially when it is new in the ______
Promotion can help strengthen brand’s place in the market by establish a brand ______
Promotion can help strengthen brand’s place in the market by establish a brand ______
Promotion can encourage customers to purchase a ______
Promotion can encourage customers to purchase a ______
Promotion is used to inform customers if a product is being rebranded, and to provide details on the company’s efforts to improve ______
Promotion is used to inform customers if a product is being rebranded, and to provide details on the company’s efforts to improve ______
Match the following marketing activities with their primary purpose:
Match the following marketing activities with their primary purpose:
Match the following roles of promotion with their descriptions:
Match the following roles of promotion with their descriptions:
Match the following statements with the appropriate targets of promotional activities:
Match the following statements with the appropriate targets of promotional activities:
Match the following marketing terms with their definitions:
Match the following marketing terms with their definitions:
Match the following descriptions with the appropriate marketing terms:
Match the following descriptions with the appropriate marketing terms:
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Study Notes
Promotion in Marketing Mix
- Promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand, or issue, often with a persuasive tone.
- The primary goal of promotion is to build awareness and create interest in a product or brand, especially when it's new in the market.
Roles of Promotion
- Reinforcing a brand: promotion helps strengthen a brand's position in the market by establishing brand recall, e.g., Pampers, Shampoo, etc.
- Persuading consumers and enhancing sales: promotion encourages customers to purchase a product.
- Improving the performance of a declining product: promotion informs customers about rebranding efforts and provides details on the company's efforts to improve the product.
Targets of Promotional Activities
- Promotional activities are performed with specific individuals and organizations in mind, such as marketers, who target their efforts to achieve specific goals.
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