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Questions and Answers
Which of the following is NOT considered as a basic tool of the promotional mix?
What is the coordination of all seller initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea known as?
Which element of the promotional mix is often viewed as an integrated marketing communications tool that plays a distinctive role in an IMC program?
What are the traditional basic tools included in the promotional mix?
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What do modern-day marketers use as major promotional-mix elements to communicate with their target markets?
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