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Questions and Answers
Which of the following is NOT considered as a basic tool of the promotional mix?
Which of the following is NOT considered as a basic tool of the promotional mix?
- Interactive Marketing
- Product Development (correct)
- Sales Promotion
- Advertising
What is the coordination of all seller initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea known as?
What is the coordination of all seller initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea known as?
- Sales Promotion
- Promotion (correct)
- Direct Marketing
- Interactive Marketing
Which element of the promotional mix is often viewed as an integrated marketing communications tool that plays a distinctive role in an IMC program?
Which element of the promotional mix is often viewed as an integrated marketing communications tool that plays a distinctive role in an IMC program?
- Publicity/Public Relations
- Sales Promotion
- Direct Marketing
- Advertising (correct)
What are the traditional basic tools included in the promotional mix?
What are the traditional basic tools included in the promotional mix?
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What do modern-day marketers use as major promotional-mix elements to communicate with their target markets?
What do modern-day marketers use as major promotional-mix elements to communicate with their target markets?
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