Progeny Coffee Company: Historia y Orígenes

Maria's journey in New York City, including an internship, extra work hours and eventually a permanent position.

Maria's passion and aspirations in fashion design.

A fashion showcase in Bogota, featuring emerging designers.

A group of students collaborating on a fashion design project.

A competition to determine the best young designer.

Obtaining recognition for design skills and hard work.

A specialization course in design trends in Barcelona.

Maria's decision to pursue further design education in Europe.

John received a job offer he wanted, prompting a move to San Francisco with his family.

The family moved to San Francisco for John's new job, bringing their project with them.

John and family brought initial project materials for a coffee business from their previous location.

The family had difficulty deciding on a suitable name for their coffee project.

Maria decided to use her new location to pursue her coffee project idea instead of a fashion career.

Maria's father lost the family's farm due to financial issues with banks.

Both of Maria's families have a history of farming.

Maria's family farming background and her father's loss motivated her to work on the coffee business.

The name of the new coffee brand, representing the new generation of coffee culture.

The key element differentiating the coffee brand: coffee culture and the farmer.

The visual representation of the coffee brand, including colors, imagery, and typography.

The combined elements of coffee production, traditions, and associated experiences.

The central figure in the brand, highlighting the coffee farmer's importance.

The original design concept for the coffee brand, a simple white packaging.

The brainstorming and decision-making process behind the brand name, including discussions and inspiration.

Bella's first steps in the world, occurring in San Francisco.

A new coffee business started by Maria.

Maria's personal narrative, and business idea.

The first coffee roasted by Progeny Coffee.

Maria's daily preparation for her business(Progeny Coffee).

The vehicle to transport Bella.

Maria's regular activity with Bella in a park, including other mothers.

A specific market segment focused on (specialty) coffee.

Region known for coffee production and culture.

Maria's daily routine of roasting, grinding, and brewing coffee for the running group, emphasizing the special Colombian coffee.

The group participants in the workout sessions, primarily married couples, interested in healthy lifestyles and the home decision-makers.

Identifying a market opportunity to sell and promote specialty Colombian coffee to the active lifestyle group.

Using the opportunity to present coffee with a focus on its superior taste, aroma, and origin to capture the market.

The group's interest in healthy products and the decision-maker role held by married couples.

Identifying a niche within the broader market of coffee consumers based on the active lifestyle and preference for single origin coffee.

Regular gatherings with the running group in a park setting, providing a social space and a platform for Maria to present her product.

Creating a community atmosphere within the running group through shared interests and the coffee rituals.

A tasting test where participants try coffee samples without knowing the specific type or origin.

A coffee brand competing in a blind taste test.

Where coffee shipments arrive and are managed.

Delivery of coffee beans to a company for distribution.

A coffee producer whose beans are being shipped to Google.

Agreement between a coffee producer and Google for coffee supply.

Reactions given by clients after sampling the coffee.

Using VR for a promotional presentation