Podcast
Questions and Answers
What is the mission of the 'Green Team' regarding ProFruit?
What is the mission of the 'Green Team' regarding ProFruit?
To produce a new generation fresh cut sliced apple product which incorporates a probiotic.
Which specific probiotic strain is mentioned for its recognised benefits in the ProFruit context?
Which specific probiotic strain is mentioned for its recognised benefits in the ProFruit context?
Lactobacillus rhamnosus
ProFruit aims to combine the excellent health image of apples with the perceived benefits of what additive?
ProFruit aims to combine the excellent health image of apples with the perceived benefits of what additive?
Probiotics
What is the target concentration of the probiotic in the ProFruit sliced apples, expressed in million per gram and log value?
What is the target concentration of the probiotic in the ProFruit sliced apples, expressed in million per gram and log value?
What is the expected shelf life of ProFruit when stored at the recommended temperature?
What is the expected shelf life of ProFruit when stored at the recommended temperature?
What storage temperature range is recommended for maintaining the shelf life of ProFruit?
What storage temperature range is recommended for maintaining the shelf life of ProFruit?
The specific probiotic bacteria strain used for ProFruit is currently protected by a patent.
The specific probiotic bacteria strain used for ProFruit is currently protected by a patent.
Who are identified as the primary consumer groups for ProFruit?
Who are identified as the primary consumer groups for ProFruit?
What types of retail or service outlets are targeted for selling ProFruit?
What types of retail or service outlets are targeted for selling ProFruit?
What is the target price range per 100g for the ProFruit product?
What is the target price range per 100g for the ProFruit product?
According to the production model, what step immediately follows immersing the apple slices in the probiotic suspension?
According to the production model, what step immediately follows immersing the apple slices in the probiotic suspension?
What specific type of film is mentioned for the over-wrap packaging of ProFruit?
What specific type of film is mentioned for the over-wrap packaging of ProFruit?
Based on the provided graph, washing the apple wedges after dipping in the probiotic suspension significantly lowers the probiotic count compared to dipping alone.
Based on the provided graph, washing the apple wedges after dipping in the probiotic suspension significantly lowers the probiotic count compared to dipping alone.
What is the estimated cost provided for transitioning ProFruit production from the lab to a commercial scale?
What is the estimated cost provided for transitioning ProFruit production from the lab to a commercial scale?
What material is specified for the dipping tanks required for the commercial scale-up of ProFruit production?
What material is specified for the dipping tanks required for the commercial scale-up of ProFruit production?
Flashcards
Green Team Mission
Green Team Mission
The Green Team aimed to produce a new generation of fresh cut sliced apple product incorporating a probiotic.
ProFruit
ProFruit
ProFruit is a non-dairy product that combines the health image of apples with the perceived benefits of probiotics.
ProFruit Shelf Life
ProFruit Shelf Life
ProFruit has a shelf life of 15 days when stored at 2-4°C.
Anti-Browning Treatment
Anti-Browning Treatment
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Finance & Funding Categories
Finance & Funding Categories
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ProFruit Marketing
ProFruit Marketing
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Study Notes
- ProFruit combines the probiotic benefit in a fruit
- The mission of the 'Green Team' is to produce a new generation of fresh cut sliced apple product that incorporates a probiotic
Business Plan
- The business plan includes the background and opportunity, project outline, ownership, marketing and production models, and finance and funding
Background and Opportunity
- Extensive market for fresh cut fruit exists in Ireland and the United Kingdom
- Probiotic benefits are recognized, specifically those of Lactobacillus rhamnosus (Valio, Fi)
- ProFruit is a non-dairy product that offers an excellent health image of apples with the perceived benefits of probiotics
Project Outline
- Sliced apples are the base of the product
- The probiotic is safe and highly researched, with 100 million per gram (log 8)
- The product has a shelf life of 15 days when stored at 2-4°C
Ownership
- The project has protected know-how and was developed on a lab scale
- A multidisciplinary team with a diverse skill set is involved
- The bacteria used is out of patent, resulting in low costs
Marketing Model for ProFruit
- The product is fresh cut apple with probiotic
- Intended to be sold in specialist shops, catering services, and supermarkets
- Focuses on parents and health-conscious individuals
- Competitors include fruit producers and probiotic food manufacturers
- Priced between €0.99 → €1.19 / 100g
Production Model
- Product is cored and sliced
- The slices are immersed in a probiotic suspension, then dipped in an anti-browning agent
- It is then drained before being put into clear tray-packs with a breathing film over-wrap
- The product must be maintained at 2-4°C
Finance and Funding
- Funding is needed for equipment, premises, labor and overheads, transport and distribution, and marketing and promotions
Conclusion
- Stepping up from the lab to a commercial scale will require an incubation unit, slicing machine, stainless steel dipping tanks, and a state-of-the-art packaging machine
- Going commercial will cost approximately €500k
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