Product
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Questions and Answers

Which one of the following best describes a product?

  • An intangible activity, benefit, or satisfaction offered for sale
  • Something that results in the ownership of a physical object
  • An engaging brand experience created by a company
  • Something that can be offered to a market for attention, acquisition, use or consumption (correct)

    • What is the core benefit of a product?

  • The physical object that is owned by the buyer
  • The satisfaction offered for sale
  • The intangible experience created by the company
  • The essential value that the buyer is really buying (correct)

    • What is a service?

  • An intangible activity, benefit, or satisfaction offered for sale (correct)
  • An engaging brand experience created by a company
  • Something that can be offered to a market for attention, acquisition, use or consumption
  • Something that results in the ownership of a physical object

    • What is a customer experience?

    <p>The creation and management of engaging brand experiences</p> Signup and view all the answers

    What do Apple's retail stores do besides selling products?

    <p>They create an engaging brand experience</p> Signup and view all the answers

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