5 Questions
Which one of the following best describes a product?
Something that can be offered to a market for attention, acquisition, use or consumption
What is the core benefit of a product?
The essential value that the buyer is really buying
What is a service?
An intangible activity, benefit, or satisfaction offered for sale
What is a customer experience?
The creation and management of engaging brand experiences
What do Apple's retail stores do besides selling products?
They create an engaging brand experience
Test your knowledge on products, services, and brands with this quiz! Learn about the definition of a product and a service, and understand the importance of customer experience. Challenge yourself with questions that cover key concepts in building customer value.
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