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Questions and Answers
Which one of the following best describes a product?
Which one of the following best describes a product?
- An intangible activity, benefit, or satisfaction offered for sale
- Something that results in the ownership of a physical object
- An engaging brand experience created by a company
- Something that can be offered to a market for attention, acquisition, use or consumption (correct)
What is the core benefit of a product?
What is the core benefit of a product?
- The physical object that is owned by the buyer
- The satisfaction offered for sale
- The intangible experience created by the company
- The essential value that the buyer is really buying (correct)
What is a service?
What is a service?
- An intangible activity, benefit, or satisfaction offered for sale (correct)
- An engaging brand experience created by a company
- Something that can be offered to a market for attention, acquisition, use or consumption
- Something that results in the ownership of a physical object
What is a customer experience?
What is a customer experience?
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What do Apple's retail stores do besides selling products?
What do Apple's retail stores do besides selling products?
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