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Product Presentation Criteria

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Questions and Answers

Which aspect of vehicle presentation should be emphasized according to customer needs?

Stressing features that benefit the customer (correct)

Highlighting the vehicle's resale value

Discussing competitor products in detail

Listing all features of the vehicle

How should competitive products be mentioned during a vehicle presentation?

By directly comparing statistics with the competitor

By listing out competitor shortcomings

By emphasizing the superior features of your product

By enhancing the presentation without negativity (correct)

What should be included when explaining the vehicle's accessories during a walkaround?

Cost of each accessory

Personal recommendations for accessories

Availability and dealership service offerings (correct)

Features of competitors’ accessories

Which of the following should be highlighted during the vehicle presentation?

<p>Warranty and roadside assistance incentives</p> Signup and view all the answers

What is a recommended practice in presenting product features?

<p>Stressing benefits aligned with customer needs</p> Signup and view all the answers

Study Notes

Product Presentation Measurement Criteria

Presentation focuses on feature benefits relevant to the customer's needs, not every feature.
Leverage competitive analysis to enhance presentation and address customer questions without criticizing competitors.
Explain available accessories at each presentation point and dealership service offerings.
Emphasize Nissan new vehicle offers, including roadside assistance, warranty, and extended warranty options.

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Description

This quiz covers key criteria for effectively presenting products, focusing on feature benefits that meet customer needs. It also includes tips on leveraging competitive analysis and explaining available accessories and services. Participants will learn how to highlight Nissan's new vehicle offers and warranties.