Podcast
Questions and Answers
Which aspect of vehicle presentation should be emphasized according to customer needs?
Which aspect of vehicle presentation should be emphasized according to customer needs?
- Stressing features that benefit the customer (correct)
- Highlighting the vehicle's resale value
- Discussing competitor products in detail
- Listing all features of the vehicle
How should competitive products be mentioned during a vehicle presentation?
How should competitive products be mentioned during a vehicle presentation?
- By directly comparing statistics with the competitor
- By listing out competitor shortcomings
- By emphasizing the superior features of your product
- By enhancing the presentation without negativity (correct)
What should be included when explaining the vehicle's accessories during a walkaround?
What should be included when explaining the vehicle's accessories during a walkaround?
- Cost of each accessory
- Personal recommendations for accessories
- Availability and dealership service offerings (correct)
- Features of competitors’ accessories
Which of the following should be highlighted during the vehicle presentation?
Which of the following should be highlighted during the vehicle presentation?
What is a recommended practice in presenting product features?
What is a recommended practice in presenting product features?
Flashcards
Tailored Product Presentation
Tailored Product Presentation
Focus on key features and benefits of the vehicle that directly address the customer's needs.
Vehicle Walkaround Presentation
Vehicle Walkaround Presentation
Use the vehicle walkaround as a visual aid to showcase the features and benefits.
Competitive Differentiation
Competitive Differentiation
Leveraging competitor information to enhance the vehicle presentation, provide informed answers to customer queries, and avoid negative comparisons.
Presenting Accessories
Presenting Accessories
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Nissan Vehicle Offers
Nissan Vehicle Offers
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Study Notes
Product Presentation Measurement Criteria
- Presentation focuses on feature benefits relevant to the customer's needs, not every feature.
- Leverage competitive analysis to enhance presentation and address customer questions without criticizing competitors.
- Explain available accessories at each presentation point and dealership service offerings.
- Emphasize Nissan new vehicle offers, including roadside assistance, warranty, and extended warranty options.
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