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Product Planning Strategies
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Product Planning Strategies

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Questions and Answers

What is the primary purpose of planning for a product?

  • To set a clear direction and roadmap (correct)
  • To analyze past performance
  • To develop the final product quickly
  • To execute tasks efficiently
  • How does planning in the initial stages benefit a product?

  • By focusing on short-term goals only
  • By ignoring customer needs
  • By avoiding any adaptation to market changes
  • By identifying the target market and customer needs (correct)
  • Why is it essential to adapt planning as a product evolves?

  • To avoid any changes in the product
  • To stick to the original plan at all costs
  • To maintain secrecy about the product
  • To make informed decisions about product enhancements (correct)
  • Which of the following is NOT a benefit of effective planning?

    <p>Ignoring the product's unique value proposition</p> Signup and view all the answers

    In what way does planning help a product make informed decisions?

    <p>By setting clear goals and strategies early on</p> Signup and view all the answers

    During the growth stage of a product, marketing efforts primarily focus on:

    <p>Expanding market share and increasing product adoption</p> Signup and view all the answers

    What is the main focus of marketing strategies during the maturity stage of a product?

    <p>Maintaining market share, differentiating the product, and retaining existing customers</p> Signup and view all the answers

    In which stage of the product life cycle would marketing efforts likely involve repositioning the product or discontinuing it?

    <p>Decline stage</p> Signup and view all the answers

    What is a key objective of marketing during the introduction stage of a product?

    <p>Generating demand and building a customer base</p> Signup and view all the answers

    Which of the following best describes the role of marketing during the growth stage of a product?

    <p>Helps in increasing product adoption and building brand loyalty</p> Signup and view all the answers

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