Product Management: The Voice of the Customer
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Match the following with their primary roles in product management:

Product Manager = Voice of the Customer Product = Most profound effect on other functions Price = One of the 4P's of Product Management Place = One of the 4P's of Product Management

Match the following functions with their impact on the organization:

Product Management = Large impact on the bottom line Marketing = Promotion aspect of Product Management Forecasting = Part of Product Planning Staying ahead of competition = Strategic advantage for the company

Match the following statements with their description:

Identifying market problems/customer needs = Process used by Product Management team to create solutions Creating a product to resolve a problem = Result of identifying customer needs Bottom line impact of Product Management = Significance on company's financial performance Staying ahead of competition = Strategic advantage for leveraging

Match the following with their roles: Communicating the market opportunity to top management

<p>3.3 = Communicates the market opportunity to the top management 3.4 = Communicates with the Product Development team 3.5 = Communicates to Advertising/Promotion team 3.6 = Communicates to Customer Support team</p> Signup and view all the answers

Match the following with their roles: Providing business rationale for new product development

<p>3.3 = Communicates the market opportunity to the top management 3.4 = Communicates with the Product Development team 3.5 = Communicates to Advertising/Promotion team 3.6 = Communicates to Customer Support team</p> Signup and view all the answers

Match the following with their roles: Explaining market requirements to product development team

<p>3.3 = Communicates the market opportunity to the top management 3.4 = Communicates with the Product Development team 3.5 = Communicates to Advertising/Promotion team 3.6 = Communicates to Customer Support team</p> Signup and view all the answers

Match the following with their roles: Sharing product positioning with advertising/promotion team

<p>3.3 = Communicates the market opportunity to the top management 3.4 = Communicates with the Product Development team 3.5 = Communicates to Advertising/Promotion team 3.6 = Communicates to Customer Support team</p> Signup and view all the answers

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