Questions and Answers
Match the following with their primary roles in product management:
Product Manager = Voice of the Customer Product = Most profound effect on other functions Price = One of the 4P's of Product Management Place = One of the 4P's of Product Management
Match the following functions with their impact on the organization:
Product Management = Large impact on the bottom line Marketing = Promotion aspect of Product Management Forecasting = Part of Product Planning Staying ahead of competition = Strategic advantage for the company
Match the following statements with their description:
Identifying market problems/customer needs = Process used by Product Management team to create solutions Creating a product to resolve a problem = Result of identifying customer needs Bottom line impact of Product Management = Significance on company's financial performance Staying ahead of competition = Strategic advantage for leveraging
Match the following with their roles: Communicating the market opportunity to top management
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Match the following with their roles: Providing business rationale for new product development
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Match the following with their roles: Explaining market requirements to product development team
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Match the following with their roles: Sharing product positioning with advertising/promotion team
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