Product

Something that can be offered for sale and results in the ownership of something.

An intangible activity that offers satisfaction for sale.

Something that satisfies a want or need and can be offered for attention, acquisition, use or consumption. (correct)

An engaging brand experience created by companies.

A product is intangible and does not result in the ownership of anything, while a service is tangible and results in the ownership of something.

There is no difference between a product and a service.

A product is an engaging brand experience created by companies, while a service is something that satisfies a want or need.

A product is tangible and results in the ownership of something, while a service is intangible and does not result in the ownership of anything. (correct)

To satisfy customer wants and needs.

To commoditize products and services.

To differentiate offers beyond simply making products and delivering services. (correct)

To sell more products and services.

<p>The answer to the question: What is the buyer really buying?</p> Signup and view all the answers

<p>They create an engaging brand experience.</p> Signup and view all the answers