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Questions and Answers
Which one of the following best describes a product?
Which one of the following best describes a product?
- Something that can be offered for sale and results in the ownership of something.
- An intangible activity that offers satisfaction for sale.
- Something that satisfies a want or need and can be offered for attention, acquisition, use or consumption. (correct)
- An engaging brand experience created by companies.
What is the main difference between a product and a service?
What is the main difference between a product and a service?
- A product is intangible and does not result in the ownership of anything, while a service is tangible and results in the ownership of something.
- There is no difference between a product and a service.
- A product is an engaging brand experience created by companies, while a service is something that satisfies a want or need.
- A product is tangible and results in the ownership of something, while a service is intangible and does not result in the ownership of anything. (correct)
What is the purpose of creating and managing customer experiences with brands?
What is the purpose of creating and managing customer experiences with brands?
- To satisfy customer wants and needs.
- To commoditize products and services.
- To differentiate offers beyond simply making products and delivering services. (correct)
- To sell more products and services.
What is the core benefit of a product?
What is the core benefit of a product?
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What do Apple's highly successful retail stores do besides selling products?
What do Apple's highly successful retail stores do besides selling products?
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