Product Development and Prototyping Quiz

<p>A functional prototype assesses safety and performance, while consumer prototypes evaluate user reactions. (D)</p> Signup and view all the answers

<p>To assess consumer reactions under real market conditions (A)</p> Signup and view all the answers

<p>It allows for iteration and modification of the idea based on user feedback. (D)</p> Signup and view all the answers

<p>Technological habilitation and explanation of uses (C)</p> Signup and view all the answers

<p>Data on the product's safety and functionality (B)</p> Signup and view all the answers

<p>The variety of product categories a company offers. (C)</p> Signup and view all the answers

<p>It reassures customers that their merchandise is undamaged. (A)</p> Signup and view all the answers

<p>Market confusion and dilution of brand identity. (A)</p> Signup and view all the answers

<p>The total number of specific products within a single product line. (D)</p> Signup and view all the answers

<p>It indicates a lack of variety in product offerings. (C)</p> Signup and view all the answers

<p>Increased complexity in inventory management. (B)</p> Signup and view all the answers

<p>It engages consumers and promotes brand loyalty. (C)</p> Signup and view all the answers

<p>It requires launching the product in several representative cities. (C)</p> Signup and view all the answers

<p>It requires a panel of collaborating retailers to manage product placement and promotions. (A)</p> Signup and view all the answers

<p>To observe consumer behavior in a controlled shopping environment. (A)</p> Signup and view all the answers

<p>2-18 months. (D)</p> Signup and view all the answers

<p>It has lower time and cost requirements compared to other methods. (A)</p> Signup and view all the answers

<p>They are interviewed about their buying decisions after shopping. (A)</p> Signup and view all the answers

<p>It must represent a cross-section of the total market. (D)</p> Signup and view all the answers

<p>It significantly increases costs but improves reliability. (D)</p> Signup and view all the answers

<p>It leads to greater customer understanding. (B)</p> Signup and view all the answers

<p>To eliminate distractions and say no to less important options. (B)</p> Signup and view all the answers

<p>By focusing on customer needs rather than excessive engineering. (C)</p> Signup and view all the answers

<p>When they aim to create unique variations of a product. (B)</p> Signup and view all the answers

<p>Idea generation (D)</p> Signup and view all the answers

<p>A wider range of price points appealing to various market segments. (D)</p> Signup and view all the answers

<p>Achieving simplicity in product design. (A)</p> Signup and view all the answers

<p>Research agencies (C)</p> Signup and view all the answers

<p>Customer feedback on the value of existing features. (D)</p> Signup and view all the answers

<p>Respect all ideas without evaluation (A)</p> Signup and view all the answers

<p>To determine the cost-effectiveness of the product (B)</p> Signup and view all the answers

<p>It could lead to confusion and reduced sales. (B)</p> Signup and view all the answers

<p>Modifying existing product characteristics (D)</p> Signup and view all the answers

<p>Market testing (D)</p> Signup and view all the answers

<p>To introduce the product to the market (B)</p> Signup and view all the answers

<p>Integrating different ideas and perspectives (D)</p> Signup and view all the answers

<p>To systematically explore potential relationships between variables (D)</p> Signup and view all the answers

<p>Evaluate (D)</p> Signup and view all the answers

<p>To reduce the number of ideas generated (A)</p> Signup and view all the answers

<p>Concept development and testing (A)</p> Signup and view all the answers

<p>By considering both company and market aspects (D)</p> Signup and view all the answers

<p>The potential market size (B)</p> Signup and view all the answers

<p>Present a SCAMPER method for an existing product (B)</p> Signup and view all the answers

<p>Market competition and available technology (D)</p> Signup and view all the answers

Maintaining strong relationships with vehicle owners through regular service appointments, repairs, and ongoing support actions. Encourages customer loyalty by proactively attending to their needs and providing exceptional service.

The practice of prioritizing product features based on what customers truly value. It emphasizes creating products that are simple, elegant, and solve specific customer needs.

The process of tailoring a product to a specific market by simplifying its features and functionalities. It's about understanding the needs and preferences of a particular market and creating a product that is relevant and accessible.

The strategic decision to offer variations of a product that cater to different customer needs and preferences. This can involve expanding the product line horizontally (expanding product variety) or vertically (introducing higher or lower quality versions).

Companies can gain a competitive advantage by offering unique products that cater to specific customer needs and preferences. This can be achieved through horizontal and vertical differentiation, offering choices to different customer segments and creating a more appealing and competitive product portfolio.

The tendency for engineers to focus on adding features and complexity, often neglecting the need for simplicity and customer-centricity. Falling into this trap can produce products that are difficult to use and understand.

Improving existing features in a product can significantly enhance its value to customers. However, it's essential to prioritize improvements based on customer needs and preferences, focusing on features that provide the most value.

By understanding your customers' needs and preferences, you can identify areas where product improvements can provide the greatest value. However, some feature enhancements may not be valued by customers, indicating a need to revisit product design and prioritize features that genuinely benefit the user.

The set of products that deliver the highest level of goal success. This includes existing products and new ones that align with the business objectives and achieve the desired outcomes.

The process of introducing new products to the market, involving several phases from idea generation to launch and beyond.

Internal and external sources of inspiration for new product ideas: internal sources include R&D and company employees, while external sources include customers, competitors, market research, and expert opinions.

A structured, time-bound group session where participants work together to generate innovative ideas and solutions to a specific problem.

An approach to generating new ideas by examining a product's characteristics and identifying potential modifications or alterations to enhance its features or uses.

The process of evaluating and refining new product ideas based on market demand, feasibility, and alignment with the company's goals.

Developing and testing the product concept, including refining the product's features, design, and functionalities to meet customer needs and expectations.

Creating a detailed market plan that defines the product's positioning, target market, pricing strategy, distribution channels, and promotional activities.

Appearance not only refers to how a product looks, but also provides information about the quality and reliability of a service or product. A visually appealing product can project an image of quality and trustworthiness.

This refers to giving specific and personal attention to customers, tailoring services or products to their individual needs.

Creating a sense of community among customers through shared values and interests. This can be achieved by fostering a sense of belonging and connection between customers and the brand.

Product line breadth refers to the variety of product lines a company offers. It measures the diversity of product categories offered by a company.

A variety of products offered within a single product line. For example, a cleaning products line could have soaps, detergents, disinfectants, etc. It measures the variety of individual products within a specific category.

The number of individual products within a product line, also referred to as 'amplitude'.

The number of sub-variations or specific options available for each product within a product line, also referred to as 'depth'.

Expanding the product line breadth without removing old products can lead to confusion and a less cohesive brand image. Customers may have difficulty identifying a clear brand identity.

A systematic method used for generating new product ideas by combining elements of different variables related to the product and its market.

A technique for generating new product ideas by asking targeted questions about existing products, leading to modifications or new versions.

The first stage in the new product launch process, where new ideas are explored and generated using methods like the morphological matrix and SCAMPER.

The process of evaluating and narrowing down the initial pool of product ideas, focusing on compatibility with the company's mission, resources, and market potential.

A detailed description of the product's potential functions and features, focusing on how it will solve a problem or meet a need.

A comprehensive description of the product's physical attributes, including its design, materials, and overall look, highlighting features and benefits.

The stage where ideas are further developed into detailed concepts, tested with potential customers, and refined based on feedback.

The process of evaluating concepts and identifying the most promising ones based on market research, technical feasibility, and competition analysis.

A preliminary version of a product or service used to gather feedback and validate ideas before full development.

Testing a product or service with potential users or clients to get their feedback and iterate on the design or concept.

A type of prototype that focuses on functionality and technical performance, ensuring the product works as intended.

A type of prototype that focuses on testing user interaction and gather feedback on usability and features.

Transforming a promising product concept into a reality, a viable, functional version, often a detailed prototype.

Evaluating a product in a real-world setting, exposing it to potential customers and market dynamics.

The process of gathering feedback and insights from users and experts during the concept development and testing phase.

The process of evaluating a prototype to assess its technical capabilities and usability.

A market test in which a product is launched in one or more representative areas of the target market, with a strategy similar to the planned full launch.

A market test where the product is sold in a controlled number of stores (retailer panel) that collaborate with the manufacturer.

A market test conducted in a controlled environment, where consumers are shown commercials and then given money to spend in a store.

The number of cities used in a Conventional Market Test depends on the homogeneity of the cities and the marketing strategies.

The cities chosen for a Conventional Market Test should be representative of the target market.

Traditional Market Test typically require 2 to 18 months, depending on the desired data reliability and budget.

Minimarket Tests involve selling the product through a select group of retailers who work directly with the manufacturer to control various aspects of the product's presentation and promotion.

Laboratory Test is designed to assess consumers' reactions to the product by observing their purchasing decisions and post-purchase interview responses in a controlled environment.