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Questions and Answers
What are the secondary innovations?
What is the concept of the product life cycle?
What happens to profits in the Introduction stage of the product life cycle?
What are the three stages of the product life cycle where profits are positive?
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What is the main difference between secondary and primary innovations?
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What can the concept of the product life cycle be applied to?
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What is the main goal of the introduction stage in the product life cycle?
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What is the main characteristic of the growth stage?
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What is the main goal of the maturity stage?
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What is the main characteristic of the decline stage?
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What is the purpose of market segmentation?
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What is the main goal of advertising?
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What is the purpose of product development?
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What is the main characteristic of innovators?
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What is the purpose of marketing research?
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What is the main goal of the diffusion of innovation?
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