DM306: Week 3 Product specification methods

An exact statement of what the product has to do and what the customer design requirements are.

Consulting books, speaking to people, conducting questionnaires, and market research.

It is the foundation upon which the rest of the design process is built and clearly defines the overall product requirements and what you're trying to achieve.

<p>Must have's, could have's, must avoids, and other customer requirements.</p> Signup and view all the answers

<p>Skipping the essential stage of product design specification.</p> Signup and view all the answers

<p>By ensuring that the product meets the customer's specific requirements and expectations.</p> Signup and view all the answers

<p>It should include all the facts identified in market research and the outputs of market and customer research.</p> Signup and view all the answers

<p>To ensure that the specification is really specific and not open to interpretation.</p> Signup and view all the answers

<p>To ensure that the goals are achievable and realistic.</p> Signup and view all the answers

<p>To identify what is important to the overall product being designed at that moment in time.</p> Signup and view all the answers

<p>Purpose of the product, what is trying to be achieved, product functions, unique selling points, direct and indirect competitors, customer demographics, and customer willingness to pay.</p> Signup and view all the answers

<p>The five categories are basic needs, performance needs, excitement needs, indifferent needs, and reverse performance needs.</p> Signup and view all the answers

<p>Basic needs are the must-haves, and when absent or poorly executed, they lead to dissatisfaction. Even when well executed, they only maintain a neutral satisfaction level.</p> Signup and view all the answers

<p>Excitement needs are the 'wow' factors, the delighters of the product. An example of this could be provided.</p> Signup and view all the answers

<p>Indifferent needs are things that customers don't really care about, and they have little impact on satisfaction.</p> Signup and view all the answers

<p>Reverse performance needs are things where more is not often better. An example of this type of need could be provided.</p> Signup and view all the answers

<p>A busy restaurant generating queues and long waiting times. When present, it decreases customer satisfaction; when not present, it increases customer satisfaction.</p> Signup and view all the answers

<p>Features that were once wow factors and excitement factors become basic needs as time progresses.</p> Signup and view all the answers

<p>To understand how potential customers would feel if a feature was either present or not present.</p> Signup and view all the answers

<p>The responses are used to determine the type of need by looking at a simple lookup table, which categorizes the features into basic needs, performance needs, excitement needs, indifferent needs, and reverse needs.</p> Signup and view all the answers

<p>A functional question (the feature is present) and a dysfunctional question (the feature is not present).</p> Signup and view all the answers

<p>It aids designers in prioritizing the most important functions and features to include in the overall design by separating them into five categories.</p> Signup and view all the answers

<p>The target values that the design team has determined must be met to meet the technical responses.</p> Signup and view all the answers

<p>The purpose of quality function deployment (QFD) is to improve the quality of products in an engineering department.</p> Signup and view all the answers

<p>Strengths of QFD implementation include focusing resources on customer needs and achieving maximum impact. Weaknesses may include resource requirements and overcoming initial problems.</p> Signup and view all the answers

<p>Publications related to QFD are generally associated with large multinational organizations which have the necessary resources to apply this powerful tool.</p> Signup and view all the answers

<p>Overcoming the problems associated with QFD allows companies to design a variety of products.</p> Signup and view all the answers

<p>To translate customer requirements into specific technical requirements and to ensure that the design reflects the voice of the customer.</p> Signup and view all the answers

<p>QFD ensures that customer requirements are integrated into the design, leading to a more customer-focused and quality-driven design process.</p> Signup and view all the answers

<p>The key components include customer requirements, technical features, and the interrelationship matrix.</p> Signup and view all the answers

<p>QFD aids in aligning manufacturing strategies with customer needs, leading to improved product quality and customer satisfaction.</p> Signup and view all the answers

<p>The purpose of QFD is to specify clearly the customer’s wants and needs, and then to evaluate each proposed product or service capability systematically in terms of its impact on meeting those needs.</p> Signup and view all the answers

<p>The 'House of Quality' (HoQ) is a matrix in the QFD method that exhibits the customer’s needs on the left-hand side and the technical response to meeting those needs along the top.</p> Signup and view all the answers

<p>The QFD method includes building one or more matrices known as ‘quality tables’, such as the House of Quality (HoQ), to systematically evaluate and plan product or service capabilities in terms of meeting customer needs.</p> Signup and view all the answers

<p>A strong positive interaction that has a value of 9</p> Signup and view all the answers

<p>A medium neutral interaction with a value of 3</p> Signup and view all the answers

<p>A weak negative interaction with a value of 1</p> Signup and view all the answers