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Questions and Answers
Which term refers to the entire process of bringing a new product into existence?
What does SWOT analysis help in evaluating during the product development process?
Which stage of the product development process involves refining the initial product concept?
In product management, what is primarily overseen by a product manager?
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Which aspect of a product is emphasized in supply chain management?
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Why is software considered a product even though it lacks a tangible aspect?
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What is the main focus of sketching as compared to painting?
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Which historical artifacts are mentioned as the origins of sketching?
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Which approach to sketching uses parallel lines to create depth and distance between objects?
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What is the purpose of 'blocking out shadows' in a sketch?
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How has digital technology impacted sketching?
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What is the main difference between sketching and painting?
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How does sketching with light and shade create depth in a sketch?
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What is one of the benefits of sketching as a collaborative activity?
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How is sketching used as a tool for problem-solving according to the text?
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What aspect of art therapy has been shown to improve mental health according to the text?
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How does sketching contribute to improving mental health based on the text?
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What does the text suggest about the history and techniques of sketching?
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Study Notes
Defining the Product
A "product," according to BusinessDictionary, is any item, object, or service that can be offered to a market to satisfy a want or need of society. This definition encompasses goods, services, information, technology, ideas, and entertainment. However, it's essential to understand that not all products are physical items; many are intangible. For example, software is considered a product even though there is no tangible aspect to it. In contrast, the process of manufacturing a tangible product involves several stages, from design through production, testing, quality control, packaging, distribution, sales, delivery, after-sales service, is known as supply chain management.
Product development refers to the entire process of bringing a new product into existence. It starts with conceiving the idea and ends with launching the product on the market. This process typically consists of six stages: opportunity recognition, problem identification, concept generation, concept refinement, prototype development, and final production. During these stages, various methods can be used to evaluate the potential success of the product, including SWOT analysis and feasibility studies.
Product management deals primarily with the planning, forecasting, design, development, marketing, pricing, and distribution of products. A product manager will often oversee the development process from conception through design and sale. Good product managers have technical knowledge of the product area they work in, business acumen, and excellent communication skills. They must also understand customer needs and be able to communicate those needs internally within their company.
In summary, defining the product includes understanding its purpose, the process of creating it, and managing its development and sale. Products can be physical or intangible, and their creation involves a series of steps from idea generation to launch. Effective product management requires a combination of technical expertise, business knowledge, and strong communication skills to meet the needs of both customers and the organization.
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Description
Test your knowledge about defining products, product development process, and product management responsibilities. Explore concepts related to tangible and intangible products, supply chain management, and stages of product development.
