Product Classification and Branding
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Questions and Answers

Which product classification is best described as goods purchased for personal use, such as toiletries?

  • Industrial Goods
  • Consumer Goods (correct)
  • Shopping Goods
  • Undifferentiated Products

Products that are hard to distinguish from each other due to their similar physical characteristics are known as:

  • Differentiated products
  • Specialty goods
  • Undifferentiated products (correct)
  • Convenience goods

Which of these would be considered a consumable product, based on its short period of benefit?

  • Detergent (correct)
  • Refrigerator
  • Luxury car
  • Designer clothing

A candy bar is an example of which product type, due to its frequent purchase and low price?

<p>Convenience good (D)</p> Signup and view all the answers

Which of these best describes the marketing service attribute of 'intangibility'?

<p>Services cannot be physically touched or held. (C)</p> Signup and view all the answers

What is a 'core benefit' of a product?

<p>The fundamental want or need being fulfilled (D)</p> Signup and view all the answers

Which type of competitor is most accurately described as a company that fulfills the same customer need but offers a different product?

<p>Generic competitor (B)</p> Signup and view all the answers

Which of these is NOT a core goal of marketing, according to the text?

<p>Maximizing production capacity (D)</p> Signup and view all the answers

Flashcards

Consumer Goods

Goods purchased for personal or household consumption, like toiletries.

Industrial Goods

Goods purchased to produce other goods or as raw materials.

Differentiated Products

Products with unique features making them stand out from competitors.

Convenience Goods

Frequently purchased, inexpensive goods that require little effort.

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Intangibility

A service attribute indicating it cannot be touched.

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Direct Competitors

Businesses offering similar products directly to consumers.

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Core Benefit

The fundamental need or want that a product satisfies.

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Core vs Formal Product

Core is the basic need; Formal includes design, brand, and packaging.

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Study Notes

Augmented Product

  • Extra features or services that differentiate a product from its competitors.

Classification of Products/Goods

According to Use

  • Consumer Goods: Purchased for personal or household use (e.g., soaps, food).
  • Industrial Goods: Purchased to create other goods or used as raw materials (e.g., raw materials, tools).

According to Differentiations

  • Undifferentiated Products: Products with similar physical characteristics, making it hard to distinguish them from vendors (e.g., generic products).
  • Differentiated Products: Products with distinct characteristics, making them recognizable from other vendors (e.g.,branded products).

Branding

  • The ability of manufacturers to differentiate their products from competitors through a unique name, logo, symbol, or image.

According to Durability

  • Consumable: Products used by consumers for a short period (e.g., toiletries, detergents).
  • Semi-durable: Products lasting for several months (e.g., appliances).
  • Durable: Products lasting for a long time (e.g., furniture).

According to Type

  • Convenience Goods: Frequently purchased, inexpensive, and requiring minimal effort to buy (e.g., snacks, common beverages).
  • Shopping Goods: Less frequently purchased, more expensive, requiring some effort to evaluate and buy (e.g., clothes, appliances).
  • Specialty Goods: Goods requiring significant effort to buy (e.g., luxury items, designer items).
  • Unsought Goods: Goods that consumers may not actively seek out, bought for occasions like emergencies (e.g., life insurance).

Marketing Services

  • Intangibility: Services cannot be touched.
  • Variability: Services performed by humans vary from one time to the next.
  • Inseparability: Both the service provider and consumer are present at the same time.
  • Perishability: Services cannot be stored.

Needs and Wants

  • Consumer needs result from physiological needs which include food, shelter, and clothing.

Types of Competition

  • Desire Competitors: Competitors offering a similar product, which often start by understanding the customer's needs.
  • Generic Competitors: All available product options.
  • Brand Competitors: Offering the same product type.
  • Form Competitors: Substitutes that meet the same need.

Marketing

  • Activities for creating, communicating, and exchanging value for customers and society.
  • Goals aim to understand the customer, develop products/services that improve human life, and generate profits.

Product

  • The item offered for sale; can be a service or a physical/virtual item. Each product has a cost.

Levels of Products/Services

  • Core Benefit: Fundamental need met by the product (e.g., need for transportation).
  • Formal Product: Product attributes like design, brand, price (e.g., features and design of a car, its brand, and price).

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Description

This quiz explores the various classifications of products based on their use, differentiation, and durability. It also examines the importance of branding in distinguishing products in the marketplace. Test your knowledge on how products are categorized and what features set them apart.

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