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Questions and Answers
Questions and Answers
Why is printed media considered 'traditional'?
Why is printed media considered 'traditional'?
- It relies heavily on digital technology for dissemination.
- It is the most expensive form of information transfer.
- It is the oldest form of information transfer, predating electronic methods. (correct)
- It is primarily used for entertainment and not for information.
In what way did Nikola Tesla's invention contribute to the development of radio technology?
In what way did Nikola Tesla's invention contribute to the development of radio technology?
- He developed a high-frequency transformer, an essential component of electronic transmitters. (correct)
- He created the first radio transmission in 1895.
- He established the first radio broadcasting station in the Philippines.
- He demonstrated the use of Morse code for wireless communication.
How do podcasts differ from traditional radio programs, according to the content?
How do podcasts differ from traditional radio programs, according to the content?
- Podcasts face fewer restrictions than traditional media, attracting specific audiences with chat shows and informational themes. (correct)
- Podcasts are more heavily regulated by government agencies.
- Podcasts often feature musical performances, unlike radio programs.
- Podcasts strictly adhere to scheduled broadcasting times.
What distinguished Emile Berliner's gramophone from Thomas Edison's phonograph?
What distinguished Emile Berliner's gramophone from Thomas Edison's phonograph?
How does 'indie' music differentiate itself from mainstream music?
How does 'indie' music differentiate itself from mainstream music?
What is a key characteristic of pre-Hispanic music in the Philippines?
What is a key characteristic of pre-Hispanic music in the Philippines?
What was Eadweard Muybridge's contribution to the development of film?
What was Eadweard Muybridge's contribution to the development of film?
What characterizes a documentary film?
What characterizes a documentary film?
What is 'genre analysis' in the context of pop culture studies?
What is 'genre analysis' in the context of pop culture studies?
What was the significance of DZAQ-TV Channel 3 in Philippine television history?
What was the significance of DZAQ-TV Channel 3 in Philippine television history?
How have Netflix and other streaming platforms changed viewing habits?
How have Netflix and other streaming platforms changed viewing habits?
How does the content describe 'branding'?
How does the content describe 'branding'?
What is the purpose of 'image-creation' as a technique used in advertising?
What is the purpose of 'image-creation' as a technique used in advertising?
How does reality advertising engage with consumers?
How does reality advertising engage with consumers?
What role does pop language serve in society?
What role does pop language serve in society?
Why is it important to avoid making mistakes when using Filipino dialects?
Why is it important to avoid making mistakes when using Filipino dialects?
What is 'textspeak' primarily used for?
What is 'textspeak' primarily used for?
What is characteristic of swardspeak?
What is characteristic of swardspeak?
What is the process of 'inversion' as observed in Cebuano swardspeak?
What is the process of 'inversion' as observed in Cebuano swardspeak?
How has the internet affected pop culture?
How has the internet affected pop culture?
Questions and Answers
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Flashcards
Flashcards
Printed Media
Printed Media
Books, magazines, newspapers, and comic books. Still delivers even with the rise of the Internet.
The Philippine Magazine
The Philippine Magazine
Magazines were not popular in the Philippines because it was in English and not accessible to the majority.
Radio's Influence
Radio's Influence
The power of radio has been shown throughout the years. Radio programs have an innate ability to influence, convince, and even enrage their listeners.
Podcast
Podcast
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Adult Contemporary Music
Adult Contemporary Music
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Indie Music
Indie Music
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Virality
Virality
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Hispanic-type Music
Hispanic-type Music
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Moving Photographs
Moving Photographs
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Three Types of Film
Three Types of Film
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Genre analysis
Genre analysis
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Branding
Branding
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Simulation advertising
Simulation advertising
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Philippine pop Language
Philippine pop Language
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Syllabic substitution
Syllabic substitution
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Pop effect on spelling
Pop effect on spelling
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Mash-up Culture
Mash-up Culture
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Meme Culture
Meme Culture
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Flashcards
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Study Notes
Study Notes
- Popular culture has evolved due to the working class's power to sift through products and the companies that make them.
- The history of technology development and popular culture are inextricable and evolve together.
- The lesson focuses on various avenues through which popular culture can be disseminated.
Printed Media
- Books, magazines, newspapers, and comic books are examples of printed media providing information for entertainment and current events.
- Printed media is a form of information dissemination through materials held by hand.
- Printed media is the oldest form of information transfer, aside from dance and oral dissemination.
- Johannes Gutenberg is credited for his patent in the movable type, but the earliest printing press appeared in China in 932.
- Printed media disseminates popular culture and creates long-lasting icons.
- People can be swayed by what they read and see, with comprehension coming after information absorption.
- The Philippine Magazine, launched in 1905, was the first national magazine but not "popular" due to being in English.
Comics / Komiks
- The first modern comic strip was made by Antonio "Tony" Velasquez, filling in for a cartoonist in Ramon Roces' magazine in 1928.
- Kenkoy was the Philippines' first comic strip in circulation.
- Jose Rizal's "Ang Matsing at ang Pagong" is considered one of the first comics in the country.
- The rise of komiks led to familiar names like Darna, Captain Barbell, and modern online comics such as Trese and Sskait.
Radio and Music
- Radio programs influence, convince, and enrage listeners through the words used.
- The telegraph in 1837 set a precedent for electronic communication across borders.
- Nikola Tesla developed electronic transmitters in 1891.
- Guglielmo Marconi transmitted the first radio transmission in 1895.
Brief History of Radio Broadcasting in the Philippines
- Radio arrived in the Philippines in the early 1920s.
- Henry Hermann owned the first three stations KZKZ, KZRM, and KZEG, beginning operations in June 1922.
Radio broadcasts in Tagalog
- Radio dramas and commentaries are the daily fares and favored by the masses.
- The "pang-masa" program tackles clichéd storylines about abused women, philandering spouses, love's inequity, and dishonesty.
Future of Broadcasting
- The podcast is a rising format for delivering radio-style information and programs.
- The term is a combination of iPod and broadcast.
- Podcasts are like regular radio programs with chat shows and informational themes.
- Examples of radio pop culture icons are Joe Rogan, Rhett McLaughlin and Charles Lincoln "Link" Neal III, Grace Marcellana and Mimai Cabungson, and Bianca Gonzales.
The Advent of Music
- Pop music's effect relies on recording and broadcast technology, beginning in the late nineteenth century with sound recording.
- Thomas Edison created the first phonograph in 1877.
- Emile Berliner invented the flat-disk phonograph, improved from Edison's design.
Major Pop Music Genres
- Adult contemporary/Easy listening includes artists like Céline Dion, Andrea Boccelli, and Mariah Carey.
- Classical music includes works by Johann Sebastian Bach and Wolfgang Amadeus Mozart.
- Country includes artists like Hank Williams, Dolly Parton, and Taylor Swift.
- Disco includes artists like the Bee Gees, Village People, and Diana Ross.
- Eclectic Pop includes artists like Jay-Z, Usher, Adele, and Beyoncé.
- Electronic Music includes Skrillex.
- Examples of Folk include The Kingston Trio, Bob Dylan, and Joni Mitchell.
- Examples of Gospel include Jamie Rivera, and Gary Valenciano.
- Examples of Jazz and Blues include Herbie Hancock, Louis Armstrong and B. B King.
- Opera includes operas by Rossini, Verdi, Puccini, and Bizet.
- Rap and hip-hop includes artists like Ludacris, Jay-Z, Eminem, and Kanye West.
- Rhythm and Blues, Funk, and Soul includes artists like Tina Turner, Luther Vandross, and Aretha Franklin.
- Rock includes artists like Elvis Presley, Rolling Stones, Chuck Berry, and The Beatles.
Indie Music
- Indie music began in the late 1980s in the United Kingdom and includes genres like Britpop and Riot Grrrl.
- Indie music is created, produced, and sold without big record companies.
- Independent labels are more eager to record fresh performers and trends.
- Famous indie singers include Dave Days, Boyce Avenue, and Rebecca Black.
Traditional Music in the Philippines
- Pre-Hispanic music may be found in Luzon and Mindanao.
- In the pre-hispanic era there was a distinct Malayan impact based on language structure, village feasts and family activities.
- Most Filipinos associate Spanish culture with one genre of music, spreading it to neighboring islands.
- "Folk” or love (kundiman) songs are played or accompanied by a plucked-string orchestra (rondalla).
Audiovisual Media
- Film is based on photographic technology.
- Joseph Nicéphore Niépce invented the modern camera in 1826.
- Eadweard Muybridge created early "moving photographs" in 1877.
Types of Film
- Films include narrative, documentary, and animated films.
- Narrative films have three stages: preproduction, production, and postproduction.
- A documentary depicts real-life circumstances with people explaining their thoughts.
- Animated films are narrative stories intended for children.
- Genre analysis is an important component in pop culture studies.
- Early film scripts were inspired by books, pulp fiction, vaudeville, and the circus.
Video Culture
- Big film releases were made accessible for home viewing in the late 1980s.
- The Sony Betamax was the first commercialized tape recorder, but VHS overshadowed it.
- In 1897, Un Homme Au Chapeau and other French films were shown in the Philippines.
- Antonio Ramos filmed Panorama de Manila and other scenes in 1898.
- Zamboanga was the first Filipino film to win an international award in 1937.
- DZAQ-TV Channel 3 was the first television station to broadcast in the Philippines in 1953.
- In 1956, the Chronicle Broadcasting Network purchased the station, creating ABS-CBN.
- Cable television expanded rapidly, with satellite programming by ABS-CBN and GMA in 1991.
- Contemporary programming concentrates on storylines that emphasize power, competitiveness, and violence.
- English is widely used, limiting access to those fluent.
The Philippine Children's Television Foundation and ABS-CBN
- False impressions say filipino is not suitable for conversing with, but the widespread use in forms of enterntainment says otherwise.
- PCTVF and ABS-CBN produce world-class educational children's shows like Batibot and Sine'skwela.
Advancements in Film and Television Broadcasting
- Netflix and other online streaming platforms have replaced video recorders and rental establishments.
- Netflix has added "Netflix Originals" and merged TV and film, producing many movies and shows.
Video Games
- Video games on a console originated as arcade games in the Roaring Twenties
- The electronic tennis game Pong launched the video-game business to America in the early 1970s.
- Nintendo took over and improved gaming technology with games like Donkey Kong.
Advertising and Branding
- Advertising is defined to direct one's attention to increase product sales.
- Outdoor signs displayed outside shops were the first form of advertising in the Middle East (3000 BCE).
- Branding delivers a promise based on cultural trends, artistic movements, and social patterns.
Advertising Techniques
- Advertisers use positioning, image-creation, mythologization, aestheticization, reality advertising, and simulation.
- Image-creation involves giving a product a "personality" for certain demographics.
- Mythologization uses unconscious archetypal motifs to construct a commercial image.
- Aestheticization refers to the application of visual artists' practices and bizarre imagery. Reality advertising uses real people and celebrities instead of professional actors.
- Simulative advertising uses popular culture styles, trends, and language.
- Placement is subliminal advertising, using popular culture themes.
Advertising and Branding in the Philippines
- The Philippine economy relied on advertising in the 1950s.
- Advertisement helped change preferences from imported items.
- Local advertisers use beyond tri-media (print, TV, and radio).
- Celebrity endorsements and high-profile figures are also used.
Popular Language
- Social trends and movements may be documented via words.
- In the formation and development of popular culture, language has played an important role.
Effect of Pop Culture
- As an effect of pop culture, a new language has developed.
Philippine Language
- Throughout history, the Filipino languages have been impacted by numerous linguistic groups.
- Filipino language is a compilation of different linguistic and foreign languages
Earliest speakers
- The earliest Indonesians arrived in the Philippines in groups about 5,000-6,000 years ago, then again around 1500 B.C.
English and it's role to Filipino
- English is no longer recognized as a main language but there is common use of it.
- Several English terms have made their way into the Filipino language and various dialects
Defining Pop Language
- Magazine and newspaper pieces, as well as radio announcements, began to utilize the same conversational language that appeared in pulp fiction and dime novels.
- Cool exemplifies what popular language is all about and what connotations it conveys
- Slang has vulgarity that allows performers and singers to express themselves without fear of consequences
Slang in Social Media
- In order for a specific language trend to spread, it must be mediated and used by a significant number of individuals"
- Fact: Languages online also evolve and have their own language
- Terms such as fbc and brb are social terms used to create a presence
Effect of Pop Culture on Spelling
- Pop language is a compressing language, employing abbreviations not just to speed up communication but also to convey subtleties of meaning
- Rap artists are asserting a form of linguistic independence from white culture by defying orthographic and grammatical norms
The Concept of Textspeak
- Many of the social media spelling and vocabulary patterns listed above may be categorized as textspeak
- Used for quick and easy texting
Swardspeak
- Words or phases related to gay people and gay culture
Swardspeak classification
- Syllabic substitution: -is is the common change in words to create a different definition. Jubis (Obese)
- Inversion: lain turned to nial. The deliberate switching of either the word's entire spelling or syllabic placement. Inversion is mostly observed in the Cebuano swardspeak
- Word plays: Libre (free) becomes liberty (free). The intentional use of words that have localized versions of the intended words, usually in the form of puns.
- Deliberate homophones: Geisha is homophonous to "gay siya". The usage of words that sound similar to the words that will be used in the conversation. These are mostly through the use of foreign words whose phonetics have a similar version to the local words.
- Name puns: Gutom (hungry) becomes Tom Jones (the British singer). The intentional use of famous celebrity names, whether local or foreign, as descriptors for the intended words.
- Borrowing: Watashi (Japanese) is used to substitute the pronoun “I” or"me"Carry (English) is used in the Filipino context of "kaya (capable)". The deliberate usage of foreign words while retaining the foreign word's meaning.
Visual Language
- When it comes to social media, emojis have become a genuine language of their own being utilized by everyone from artists to politicians to marketing and more
Online Popular Culture
- Celebrities, genres, lifestyles, fads, and other popular elements are still around, but in a different form
Mash-up Culture
- Mash culture as in mixing different songs together
Meme Culture
- As in a funny image
Virality.
- Videos of unscripted comedy, humiliating occurrences, and anything else that is funny are the most likely to become viral".
Viral Video Attributes
- Viral video have few characteristics, such as the following, based on their content
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