Principles of Marketing Practice Exam

Reverse auctions:

Whole Foods uses its wholesome and organic selection of products, unique store design, and local ambience to avoid direct competition with large supermarket chains, which is an example of ________ positioning.

Trader Joe's doesn't authorize or sell its products online. According to a company spokesperson, “Part of the ________ is the value we are committed to providing customers, each and every time they shop our stores—great products of the highest quality at great prices."

Which of these is an example of green marketing?

Divvy is a bike sharing system. Amet lives in Chicago and uses Divvy to get around the city. He is an annual member and can unlock a bike with a QR code as often as he likes at any of Divvy's docks. Providing bikes throughout the city would constitute which element of the marketing mix for Amet?

To serve both buyers and sellers, marketing seeks to ________ the needs and wants of prospective customers and to satisfy them.

Decisions about channels and transportation for a product are a part of ________ in a marketing program.

Important variables in the family life cycle are age, marital status, and:

The 4 Ps of the marketing mix include place, price, promotion, and:

Government restrictions that might impact the expansion or contraction of businesses are an example of:

Positioning a product or brand effectively involves taking four steps, one of which is:

During which step of the five-step marketing research approach do you identify possible marketing actions?

Organizational ________ describes why an organization exists, what problems it wishes to solve, and who it wants to be to every person it touches through its work.

Sasha co-owns a coin-operated laundry downtown with her two brothers, but she does most of the day-to-day management. Which of these would most likely be a straight rebuy for Sasha?

Mahatma totalled his car when someone ran a red light. He had hoped it could be repaired, but it was too damaged. Mahatma knew he'd need to get a new car; he had just begun the:

In the buying center, ________ have formal authority and responsibility to select the supplier and negotiate the terms of the contract.

________ buyers include all buyers in a nation except ultimate consumers.

There are five steps involved in segmenting and targeting a market. What should marketers do once they have developed a market-product grid and estimated the size of markets?

Rhonda is asked to complete a short survey after attending a free musical performance on campus. If the first question asked for an overall impression of the artist and had a five-point scale ranging from “exhilarating” on one end to “boring” on the other end, it would be what type of marketing research question?

Marketers can identify key trends such as the popularity of personalized marketing, the increasing emphasis on reuse rather than disposal of products and resources, and the importance of visual search, artificial intelligence, and blockchain technologies by conducting ________ of the marketplace.

Martha Stewart began in business by showcasing her creative ideas as a caterer. She is now best known for her line of household furnishings and home decorating products, but she also has a wine called Martha Stewart Vintage. This demonstrates:

A manager is assessing whether a business decision is ethical. She learned that 100,000 people would likely benefit from the decision, but 50 people would suffer from it. She decides to go ahead with the decision. Which personal moral philosophy is being used here?

A market ________ consists of people who are relatively similar to each other in terms of their consumption behavior.

Mr. Clean Magic Eraser is formulated to remove two times the dirt as the leading all-purpose bleach spray with water alone, and this attribute sets it apart from competitors. The Magic Eraser's advertising promotes this product benefit and is an example of:

The ________ phase of the strategic marketing process usually results in a(n) ________ that sets the direction for the marketing activities of an organization.

Harry sees an ad on television from the CDC reminding everyone to get a flu shot, and he goes to the student health center to get one. According to the Maslow hierarchy, the CDC is attempting to appeal to consumers' ________ needs.

Why is online buying so prominent in organizational markets?

________ are a marketer's product, service, or brand points of contact with a consumer from start to finish in the purchase decision process.

The raw information obtained by Pandora about what songs are streamed by its users would be considered ________ data.

Whirlpool Corporation owns Jenn-Air, Maytag, Kitchen Aid, and Whirlpool appliances. With this many products for kitchen appliances, it runs the risk of:

Brick-and-mortar retailers are noticing a change in how many consumers shop. Sometimes they visit a store and scan an item on their smartphones, only to find the same product at a less expensive online retailer like Amazon.com. This turns the store into nothing more than a showroom for products. A SWOT analysis of a company's marketing environment should consider this change in consumer shopping behavior a(n):

Supermarkets may use ________ on information collected at checkout to determine that beer and diapers are often purchased together, and they may act on this information to place those items near one another in stores.

Which of these is a commonly used organizational buying criterion?

A company is interested in producing a math game for smartphones and tablets. It selects a representative sample of boys and girls ages 4 to 8 who currently have access to a mobile device and are learning math. After interviewing the children and collecting other relevant data, the firm then makes generalizations about what all young children want in their math apps. The method used is:

Now that the key selling season is over, Mai is comparing the results of the marketing program with the goals in the written plans to identify and act on deviations. This occurs during the ________ phase.

One benefit associated with selling to organizations is that:

The final phase of the strategic marketing process is known as:

For the purchase of which item would limited problem solving most likely be used?

What is most likely to occur during the post-purchase behavior stage of the organizational buying process?

Which of these is a psychological influence on the consumer behavior decision process?

Domino's Pizza used to promise “to deliver your pizza in 20 minutes or you get it free,” a tactic that is most effective at:

Maria volunteers at the local dog shelter. She spends each Saturday afternoon helping out, and she usually feels great about it because she contributes to her community. Is this an exchange?

Customer ________ is the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.

For-profit organizations pursue several different types of goals such as profit, sales, market share, and quality, among others. Which statement is most accurate?

Patagonia's Worn Wear program, which encourages its customers to repair, trade, and eventually recycle all of its products, is an application of:

The behavioral sciences inform the study of consumer ________, helping marketers understand customer choices and how to provide value to them.

The mission of the U.S. Department of Energy is to ensure America's security and prosperity by addressing its energy, environmental, and nuclear challenges through transformative science and technology solutions. It is an example of which type of organizational buyer?

In routine problem solving, the number of external information sources used is typically

Result in a downward pressure on bid prices.

Important variables in the family life cycle are age, marital status, and _____.

The 4 Ps of the marketing mix include place, price, promotion, and _____.

Government restrictions that might impact the expansion or contraction of businesses are an example of _____.

Positioning a product or brand effectively involves taking four steps, one of which is _____.

Mahatma totalled his car when someone ran a red light. He had hoped it could be repaired, but it was too damaged. Mahatma knew he'd need to get a new car; he had just begun the _____.

Martha Stewart began in business by showcasing her creative ideas as a caterer. She is now best known for her line of household furnishings and home decorating products, but she also has a wine called Martha Stewart Vintage. This demonstrates _____.

Mr. Clean Magic Eraser is formulated to remove two times the dirt as the leading all-purpose bleach spray with water alone, and this attribute sets it apart from competitors. The Magic Eraser's advertising promotes this product benefit and is an example of _____.

Whirlpool Corporation owns Jenn-Air, Maytag, Kitchen Aid, and Whirlpool appliances. With this many products for kitchen appliances, it runs the risk of _____.

Brick-and-mortar retailers are noticing a change in how many consumers shop. Sometimes they visit a store and scan an item on their smartphones, only to find the same product at a less expensive online retailer like Amazon.com. This turns the store into nothing more than a showroom for products. A SWOT analysis of a company's marketing environment should consider this change in consumer shopping behavior a(n) ______.

A company is interested in producing a math game for smartphones and tablets. It selects a representative sample of boys and girls ages 4 to 8 who currently have access to a mobile device and are learning math. After interviewing the children and collecting other relevant data, the firm then makes generalizations about what all young children want in their math apps. The method used is _____.

One benefit associated with selling to organizations is that there are often millions of buyers.

The final phase of the strategic marketing process is known as ____.

For the purchase of which item would limited problem solving most likely be used? a restaurant for dinner

Domino's Pizza used to promise “to deliver your pizza in 20 minutes or you get it free,” a tactic that is most effective at _____.

Patagonia's Worn Wear program, which encourages its customers to repair, trade, and eventually recycle all of its products, is an application of _____.

In routine problem solving, the number of external information sources used is typically none.

Web.com is a company that helps other businesses develop their ecommerce websites. Because Web.com relies indirectly on consumers wishing to make purchases online, demand for its website design services is considered _______ demand.

Reverse Auctions

Differentiation Positioning

Customer Experience

Green Marketing

Place (Marketing Mix)

Discover Needs

Environmental Forces

Post-Purchase Behavior

Market Segmentation

Customer Value

Internal Secondary Data

Discretionary Income

Marketing Research

Market Share

Competitive Advantage

Ethics in Marketing

Organizational Buyers

Segmentation Variables

Cognitive Dissonance

Question Marks (BCG Matrix)

Perceptual Map

Neuromarketing

Codes of Ethics

Consumer Touchpoints

Product Differentiation

Derived Demand

Behavioral Segmentation

Market-Product Grid

Safety Needs

Diverse Customer Base

Market Share Goal

Social Responsibility

Place in Marketing Mix

Discovering Needs

Segmenting Variables

Cannibalization

Target Market

New Product Development

Segmentation Criteria

Buyer Behavior

Customer Satisfaction

Value Proposition

Content Marketing

Digital Marketing