Podcast
Questions and Answers
The marketing environment includes the actors and forces inside marketing that affect marketing management's ability to build and maintain successful relationships with customers.
The marketing environment includes the actors and forces inside marketing that affect marketing management's ability to build and maintain successful relationships with customers.
False (B)
The company's microenvironment consists of the actors close to the company that affect its ability to serve its customers, including suppliers, marketing intermediaries, and customer markets.
The company's microenvironment consists of the actors close to the company that affect its ability to serve its customers, including suppliers, marketing intermediaries, and customer markets.
True (A)
The company's macroenvironment includes the demographic, economic, natural, and technological environment.
The company's macroenvironment includes the demographic, economic, natural, and technological environment.
True (A)
The cultural environment is not part of the marketing environment.
The cultural environment is not part of the marketing environment.
The company's microenvironment consists of the actors outside the company that affect its ability to serve its customers.
The company's microenvironment consists of the actors outside the company that affect its ability to serve its customers.
Marketing intermediaries help the company to promote, sell and distribute its products. True or False?
Marketing intermediaries help the company to promote, sell and distribute its products. True or False?
Baby boomers include people born between 1946 and 1964. True or False?
Baby boomers include people born between 1946 and 1964. True or False?
Generation X includes people born between 1965 and 1976. True or False?
Generation X includes people born between 1965 and 1976. True or False?
Millennials include those born between 1977 and 2000. True or False?
Millennials include those born between 1977 and 2000. True or False?
Generational marketing segments people primarily based on their age. True or False?
Generational marketing segments people primarily based on their age. True or False?
Flashcards
Marketing Environment
Marketing Environment
The actors and forces affecting marketing management's ability to build customer relationships.
Microenvironment
Microenvironment
Actors close to the company that affect its ability to serve customers, such as suppliers and customers.
Macroenvironment
Macroenvironment
Larger societal forces that affect the microenvironment, including demographic and economic factors.
Cultural Environment
Cultural Environment
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Marketing Intermediaries
Marketing Intermediaries
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Baby Boomers
Baby Boomers
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Generation X
Generation X
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Millennials
Millennials
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Generational Marketing
Generational Marketing
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Demographic Environment
Demographic Environment
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Study Notes
Marketing Environment
- The marketing environment includes internal and external factors that affect a company's ability to build and maintain relationships with customers.
Microenvironment
- Consists of actors close to the company that affect its ability to serve customers.
- Includes suppliers, marketing intermediaries, and customer markets.
- Marketing intermediaries help promote, sell, and distribute products.
Macroenvironment
- Includes demographic, economic, natural, and technological environments.
- External factors that affect the company's ability to serve customers.
Generational Marketing
- Baby boomers: people born between 1946 and 1964. (True)
- Generation X: people born between 1965 and 1976. (True)
- Millennials: people born between 1977 and 2000. (True)
- Generational marketing segments people primarily based on their age. (True)
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