Podcast
Questions and Answers
What is the primary benefit of social responsibility for an organization?
What is the primary benefit of social responsibility for an organization?
- Generating positive publicity (correct)
- Avoiding legal issues
- Minimizing costs
- Maximizing profits
What is the definition of an ethical issue in marketing?
What is the definition of an ethical issue in marketing?
- Any problem faced by marketing managers
- A situation that leads to increased profits
- An opportunity to outmaneuver competitors
- An identifiable problem requiring a choice among several actions that must be evaluated as right or wrong (correct)
What are the indirect long term benefits of social responsibility?
What are the indirect long term benefits of social responsibility?
- Higher short-term profits
- Increased shareholder dividends
- Greater employee commitment and improved business performance (correct)
- Reduced taxes and tariffs
When does an ethical issue exist in marketing?
When does an ethical issue exist in marketing?
What is the essence of an organization's social responsibility?
What is the essence of an organization's social responsibility?
Social responsibility is an organization's obligation to maximize its positive impact and minimize its negative impact on society.
Social responsibility is an organization's obligation to maximize its positive impact and minimize its negative impact on society.
An ethical issue in marketing only exists if the activity is illegal.
An ethical issue in marketing only exists if the activity is illegal.
Social responsibility can only generate positive publicity for an organization.
Social responsibility can only generate positive publicity for an organization.
An ethical issue in marketing is an identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong, ethical or unethical.
An ethical issue in marketing is an identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong, ethical or unethical.
Attracting potential customers and employees is not a benefit of social responsibility.
Attracting potential customers and employees is not a benefit of social responsibility.
Study Notes
Corporate Social Responsibility
- An organization's obligation to maximize its positive impact and minimize its negative impact on society
- Generates positive outcomes, including:
- Positive publicity
- Goodwill promotion
- Attraction of potential customers and employees
- Indirect long-term benefits, such as:
- Greater employee commitment
- Improved business performance
Ethical Issues in Marketing
- An identifiable problem, situation, or opportunity that requires a choice among several actions to be evaluated as right or wrong, ethical or unethical
- Exists whenever an activity causes marketing managers or customers to feel:
- Manipulated
- Cheated
- Occurs regardless of the legality of the activity
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Description
Test your knowledge of corporate social responsibility, ethics in marketing, and target market segmentation with this quiz on principles of marketing. Explore the importance of social responsibility, positive impact on society, and ethical marketing practices.
