10 Questions
What is the primary benefit of social responsibility for an organization?
Generating positive publicity
What is the definition of an ethical issue in marketing?
An identifiable problem requiring a choice among several actions that must be evaluated as right or wrong
What are the indirect long term benefits of social responsibility?
Greater employee commitment and improved business performance
When does an ethical issue exist in marketing?
Any time an activity causes marketing managers or customers to feel manipulated or cheated
What is the essence of an organization's social responsibility?
Maximizing positive impact and minimizing negative impact on society
Social responsibility is an organization's obligation to maximize its positive impact and minimize its negative impact on society.
True
An ethical issue in marketing only exists if the activity is illegal.
False
Social responsibility can only generate positive publicity for an organization.
False
An ethical issue in marketing is an identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong, ethical or unethical.
True
Attracting potential customers and employees is not a benefit of social responsibility.
False
Study Notes
Corporate Social Responsibility
- An organization's obligation to maximize its positive impact and minimize its negative impact on society
- Generates positive outcomes, including:
- Positive publicity
- Goodwill promotion
- Attraction of potential customers and employees
- Indirect long-term benefits, such as:
- Greater employee commitment
- Improved business performance
Ethical Issues in Marketing
- An identifiable problem, situation, or opportunity that requires a choice among several actions to be evaluated as right or wrong, ethical or unethical
- Exists whenever an activity causes marketing managers or customers to feel:
- Manipulated
- Cheated
- Occurs regardless of the legality of the activity
Test your knowledge of corporate social responsibility, ethics in marketing, and target market segmentation with this quiz on principles of marketing. Explore the importance of social responsibility, positive impact on society, and ethical marketing practices.
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