Principles of Advertising with Prof. Archy F. Palanggoy, MBA Quiz

Key Aspects of Modern Advertising

• Incorporates advanced technology to target specific audiences and track engagement.
• Utilizes social media platforms for broader outreach and direct interaction with consumers.

Components NOT Included in Modern Advertising

• Emphasis on traditional media alone, such as print newspapers and billboards, without the integration of digital elements.

Distinction by Professor Archy F. Palanggoy

• Advertising is defined as a paid communication that seeks to inform and persuade potential buyers about products or services, setting it apart from other forms of marketing.

Nature of Modern Advertising

• Modern advertising is dynamic and adaptable, often characterized by real-time feedback and the ability to quickly shift strategies based on consumer response.

Essential Elements of Paid Communication

• Paid communication in advertising consists of the investment made to promote products or services through various channels, ensuring visibility to target markets.

Characteristic Features of Modern Advertising

• Highly reliant on data analytics for understanding consumer behavior and optimizing ad placements for maximum effectiveness.

Test your knowledge on the principles of modern advertising with Professor Archy Figueroa Palanggoy, MBA. Explore the basic components of advertising, including paid communication and sponsor identification.