Principes d'un Site Internet

A website serves as a storefront, providing visibility and a platform for businesses to connect with customers, showcasing products/services, and facilitating transactions.

A well-designed website enhances a company's reputation and credibility by presenting a professional appearance.

Websites enable businesses to display products or services attractively with detailed descriptions and high-quality visuals, fostering better understanding and engagement from customers.

Websites provide round-the-clock customer service and access to information for customers, anywhere in the world.

Websites facilitate a considerable increase in customer base by expanding outreach, offering a substantial online market.

Websites gather data about client preferences and habits, providing valuable insights for businesses to understand customer demands and patterns.

Websites create direct interactions with clients via features like chats or forums, building stronger relationships and fostering customer engagement.

Websites provide essential information like contact details, pricing, and product information to potential customers.

The CNIL (French data protection authority) ensures websites comply with data protection regulations.

The RGPD (General Data Protection Regulation) applies to any organization processing personal data, if its business targets EU residents or if it operates within the EU.

Cookies are website trackers that analyze user behavior, such as browsing history and purchasing habits.

Websites using cookies must inform users about their purpose and obtain explicit consent, offering an opt-out option.

Legal documents detailing information about how data is collected, used and stored. These are necessary prior to data collection.

Mandatory legal notices/disclosures about privacy practices, which needs to be publicly available.

An optional document that further elaborates on data handling procedures and storage methods.

Rules governing user interaction with a website, defining how websites can be used.

Licenses that allow creators to share their work with others under specific terms.

Images that are freely usable because their copyright has expired.

A website or service that offers a large collection of stock images.

Using images without permission from the copyright holder.

The rules and laws about using images.

Images created by you.

Conditions or restrictions on using images, including personal images.

The misnomer term that suggests images are free from copyright issues.

Newsletters offer cost-effective, personalized communication with customers, and provide insights into customer interests.

Newsletters reinforce a business's brand image and values through consistent messaging.

Prominent buttons on websites that direct users to key information.

Newsletters provide a direct channel to inform customers about company updates and products/services.

Compared to other advertising options, sending newsletters is a more affordable way to reach customers.

Buttons linking a website's homepage to its social media accounts.

Homepage design prioritizing simplicity and clear content.

Newsletters help businesses build relationships with customers by providing informative content tailored to their interests.

Groups of images on homepages used to draw attention to information.

Newsletters track customer engagement to understand which topics and information resonate with them most.

Newsletters can be customized to address individual customer needs.

Selecting a simple, classic font for website readability.

Newsletter platforms like Sendinblue, Mailjet or Mailchimp, are user-friendly and do not require coding expertise.

The improved site structure to increase the interaction with users.

The percentage of visitors leaving a website after viewing only one page, without interaction.

The style and appearance of text on a website.

Domain names ending with extensions like .com, .net, or .org, managed by a separate entity from national domain names.

Domain names ending with country-specific extensions, such as .fr, managed locally.

The process of checking if a particular domain name is currently usable.

Techniques to improve a website's position in search engine results through organic (non-paid) methods.

Using paid advertising by search engines, including ad spaces and keywords, to be shown in search results.

Words or phrases used in website content to help search engines understand the site's topic.

Rules to abide by, such as legal obligations and naming charter requirements when selecting a domain name.

A website's position in search engine results pages (SERPs).