Primary and Secondary Data Collection
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Questions and Answers

What is the key difference between primary and secondary data in research?

  • Primary data is obtained from government publications, while secondary data is collected through surveys and experiments.
  • Primary data is analyzed using complex statistical methods, while secondary data uses simple descriptive statistics.
  • Primary data is collected for the first time for a specific purpose, while secondary data has been previously collected by someone else. (correct)
  • Primary data is always more accurate and reliable than secondary data due to its direct source collection.

Which of the following scenarios best illustrates the use of primary data collection?

  • A marketing analyst purchases a report on consumer spending habits from a market research firm.
  • A scientist conducts a new experiment in the lab to test a hypothesis. (correct)
  • A researcher uses census data from the government to analyze population trends.
  • An economist reviews articles published in peer-reviewed journals to support a theory.

A researcher is investigating the impact of a new teaching method on student performance. Which data collection method would provide primary data?

  • Analyzing student grades from previous years.
  • Obtaining standardized test scores from the school district.
  • Conducting a survey of students currently taught using the new method. (correct)
  • Reviewing existing literature on teaching methods.

A marketing company wants to understand consumer preferences for a new product. What primary data collection method would be MOST suitable?

<p>Conducting focus group discussions with potential customers. (D)</p> Signup and view all the answers

Which of the following research scenarios would MOST likely rely on secondary data sources?

<p>A historian studying ancient trade routes using archaeological reports. (C)</p> Signup and view all the answers

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Flashcards

Primary Data

Data collected for the first time.

Secondary Data

Data already collected and analyzed by others.

Collection of Primary Data

Gathering new information directly from sources.

Working with Secondary Data

Analyzing pre-existing datasets.

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Data collection methods

Methods to obtain primary data for analysis.

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Study Notes

  • Primary data is collected for the first time.
  • Secondary data has already been collected by someone else.
  • Secondary data has gone through some statistical analysis.
  • Primary data may be collected through various methods.
  • The important methods for collecting primary data are listed.

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Description

Explore the differences between primary and secondary data. Primary data is collected firsthand, while secondary data is pre-existing. Methods for primary data collection are also discussed.

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