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Questions and Answers
What is a limitation of the brain scan technology for determining willingness to pay?
What is a limitation of the brain scan technology for determining willingness to pay?
- It can only determine average willingness to pay
- It has not been developed yet (correct)
- It is not accurate
- It is too expensive to use
Why is it mentioned that the best that can be done is to create market segments based on willingness to pay?
Why is it mentioned that the best that can be done is to create market segments based on willingness to pay?
- To maximize profit
- To differentiate average willingness to pay between segments (correct)
- To avoid cannibalization
- To simplify pricing strategies
What motivates customers in high price segments under differential pricing?
What motivates customers in high price segments under differential pricing?
- To negotiate for even higher prices
- To accept the higher price
- To find a way to pay the lower price (correct)
- To switch to a different product
