3 Questions
What is a limitation of the brain scan technology for determining willingness to pay?
It has not been developed yet
Why is it mentioned that the best that can be done is to create market segments based on willingness to pay?
To differentiate average willingness to pay between segments
What motivates customers in high price segments under differential pricing?
To find a way to pay the lower price
Test your knowledge of pricing strategy with this quiz on imperfect segmentation and cannibalization. Challenge yourself with questions on market segments and differential pricing to see how well you understand the complexities of pricing in business.
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