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Questions and Answers

What is a limitation of the brain scan technology for determining willingness to pay?

It can only determine average willingness to pay

It has not been developed yet (correct)

It is not accurate

It is too expensive to use

Why is it mentioned that the best that can be done is to create market segments based on willingness to pay?

To maximize profit

To differentiate average willingness to pay between segments (correct)

To avoid cannibalization

To simplify pricing strategies

What motivates customers in high price segments under differential pricing?

To negotiate for even higher prices

To accept the higher price

To find a way to pay the lower price (correct)

To switch to a different product

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Questions and Answers

What is a limitation of the brain scan technology for determining willingness to pay?

Why is it mentioned that the best that can be done is to create market segments based on willingness to pay?

What motivates customers in high price segments under differential pricing?

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