Pricing Methods Quiz
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Questions and Answers

Which pricing method involves setting the price by adding a fixed amount to the cost of making the product?

  • Price skimming
  • Cost plus pricing (correct)
  • Penetration pricing
  • Loss leader pricing
  • What is a disadvantage of cost plus pricing?

  • Quick and easy calculation
  • Ensures covering all costs
  • Price might be set higher than competitors or customer willingness (correct)
  • Price is set lower than competitors
  • What is the primary aim of loss leader pricing?

  • Attract customers into the shop (correct)
  • Sell off unwanted stock quickly
  • Increase long-term market share
  • Maximize profits on each item sold
  • When is price skimming most suitable according to the text?

    <p>For existing products with a strong brand image</p> Signup and view all the answers

    What pricing method should be used for new products according to the text?

    <p>Penetration pricing</p> Signup and view all the answers

    How is Price Elasticity defined in the text?

    <p>% change in quantity demanded / % change in price</p> Signup and view all the answers

    What is the main purpose of price skimming?

    <p>To earn high profits initially</p> Signup and view all the answers

    Which pricing method focuses on setting a very low price to attract customers quickly?

    <p>Penetration pricing</p> Signup and view all the answers

    What is a disadvantage of implementing price skimming?

    <p>Backfiring if competitors offer similar products at lower prices</p> Signup and view all the answers

    In competitive pricing, what can businesses compete on besides the price?

    <p>Quality and service</p> Signup and view all the answers

    What is a key advantage of penetration pricing?

    <p>Ability to attract customers quickly</p> Signup and view all the answers

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