Price elasticity of demand

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Questions and Answers

If a product has an elastic demand, how will a price decrease affect total revenue?

  • Total revenue will increase. (correct)
  • The effect on total revenue is unpredictable.
  • Total revenue will remain unchanged.
  • Total revenue will decrease.

Which of the following goods is most likely to have an inelastic demand?

  • Movie tickets
  • Restaurant meals
  • Clothing
  • Salt (correct)

If the price elasticity of demand for a product is 1.5, what does this indicate?

  • The demand is unit elastic.
  • The demand is perfectly inelastic.
  • The demand is inelastic.
  • The demand is elastic. (correct)

According to the total-revenue test, if a price increase leads to a decrease in total revenue, the demand is:

<p>Elastic (C)</p> Signup and view all the answers

Which of the following is NOT a determinant of the price elasticity of demand?

<p>Production cost. (B)</p> Signup and view all the answers

If the cross elasticity of demand between two goods is positive, those goods are:

<p>Substitute goods (B)</p> Signup and view all the answers

If the income elasticity of demand for a good is negative, that good is considered to be:

<p>An inferior good (A)</p> Signup and view all the answers

Which of the following best describes price elasticity of supply?

<p>The responsiveness of quantity supplied to a change in price. (D)</p> Signup and view all the answers

In the immediate market period, the supply curve is typically:

<p>Perfectly inelastic (B)</p> Signup and view all the answers

Which of the following is most likely to have an elastic supply?

<p>Reproductions (C)</p> Signup and view all the answers

If a 10% increase in price leads to a 5% decrease in quantity demanded, the price elasticity of demand is:

<p>0.5 (D)</p> Signup and view all the answers

If a firm decreases the price of its product and total revenue remains unchanged, the demand for its product is:

<p>Unit elastic. (D)</p> Signup and view all the answers

Which of the following products is most likely to have the most price elastic demand?

<p>Luxury sports car. (A)</p> Signup and view all the answers

What does a perfectly inelastic demand curve look like?

<p>Vertical line. (D)</p> Signup and view all the answers

What does the price elasticity of supply measure?

<p>How much producers respond to a change in price. (C)</p> Signup and view all the answers

For which of the following products would the price elasticity of demand be highest?

<p>designer clothing. (D)</p> Signup and view all the answers

Which of the following will happen when the demand for a product is elastic and the price increases?

<p>Total revenue will decrease. (B)</p> Signup and view all the answers

What is indicated when the cross-price elasticity of demand is negative?

<p>The two goods are complements. (B)</p> Signup and view all the answers

Which of the following factors tends to make the supply of a product more elastic?

<p>A longer time period for producers to adjust. (C)</p> Signup and view all the answers

What is the likely impact of a large crop yield on farmers' total revenue, assuming the demand for the crop is inelastic?

<p>Total revenue will decrease. (A)</p> Signup and view all the answers

Which of the following describes cross elasticity of demand?

<p>Measures how sensitive the quantity demanded of one good is to a change in the price of another good. (C)</p> Signup and view all the answers

How does the proportion of a consumer's income spent on a good relate to its price elasticity of demand?

<p>The larger the proportion of income, the more elastic the demand. (D)</p> Signup and view all the answers

Why is the concept of price elasticity of demand important for businesses?

<p>It helps them understand consumer behavior and make pricing decisions. (B)</p> Signup and view all the answers

If the price of good A increases from $5 to $6 and the quantity demanded of good B increases from 10 units to 12 units, what is the cross-price elasticity of demand?

<p>1.33 (A)</p> Signup and view all the answers

If the income elasticity of demand for a good is +2, the good is:

<p>A normal good and a luxury. (A)</p> Signup and view all the answers

How does time affect the price elasticity of demand?

<p>Demand becomes more elastic over time as consumers have more options. (B)</p> Signup and view all the answers

Which good is most likely to have a perfectly inelastic supply in the short run?

<p>Concert tickets (D)</p> Signup and view all the answers

What is its primary determinant for the price elasticity of supply?

<p>Time. (D)</p> Signup and view all the answers

What will happen with excise taxes with inelastic demand?

<p>More total revenue. (B)</p> Signup and view all the answers

What will happen with large crop yields with inelastic supply?

<p>Lower total revenue. (D)</p> Signup and view all the answers

What is the income elasticity of demand formula?

<p>$E_i = \frac{\text{percentage change in quantity demanded}}{\text{percentage change in income}}$ (A)</p> Signup and view all the answers

What is the formula for Cross Elasticity of Demand?

<p>$E_{xy} = \frac{\text{percentage change in quantity demanded of product X}}{\text{percentage change in price of product Y}}$ (D)</p> Signup and view all the answers

What is the Price Elasticity Coefficient formula?

<p>$E_d = \frac{\text{Percentage change in quantity demanded of product X}}{\text{Percentage change in price of product X}}$ (A)</p> Signup and view all the answers

What is the Price Elasticity of Supply Formula?

<p>$E_S = \frac{\text{Percentage change in quantity supplied of product X}}{\text{Percentage change in price of product X}}$ (D)</p> Signup and view all the answers

What is the formula to use to ensure consistent results when calculating elasticity?

<p>Midpoint formula (D)</p> Signup and view all the answers

At what value is demand perfectly elastic?

<p>$E_d = \infty$ (B)</p> Signup and view all the answers

What are the time periods to consider when analyzing price elasticity of supply and time?

<p>Immediate market period, short run, long run (C)</p> Signup and view all the answers

Which of the following represents an accurate interpretation of elasticity of demand?

<p>If $E_d = 1$, demand is unit elastic. (C)</p> Signup and view all the answers

In the context of cross elasticity of demand, what does it mean if goods are independent?

<p>Their elasticity is zero or near-zero. (A)</p> Signup and view all the answers

In relation to total revenue (TR), what happens when demand is inelastic?

<p>Price and TR move in the same direction. (D)</p> Signup and view all the answers

Flashcards

Price elasticity of demand

Measures how much the quantity demanded changes with price changes.

Elastic demand

Demand is sensitive to price changes; quantity demanded changes a lot.

Inelastic demand

Demand is not very sensitive to price changes; quantity demanded changes a little.

Price Elasticity Coefficient

Formula to calculate price elasticity. (Percentage change in quantity) / (Percentage change in price).

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Midpoint Formula

A formula ensuring consistent elasticity calculation. (Change in quantity/Sum of quantities/2) / (Change in price/Sum of prices/2)

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Elastic Demand Value

If Ed > 1, demand is sensitive.

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Inelastic Demand Value

If Ed < 1, demand is not sensitive.

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Unit Elastic Demand

If Ed = 1, demand change equals price change.

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Perfectly Elastic Demand

Demand is perfectly sensitive (horizontal line).

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Perfectly Inelastic Demand

Demand is perfectly insensitive (vertical line).

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Total Revenue Formula

Total Revenue equals Price times Quantity.

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Elastic Demand and TR

P and TR (Total Revenue) move in opposite directions.

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Inelastic Demand and TR

P and TR move in the same direction.

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Unit Elasticity and TR

TR does not change when P changes.

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Substitutability

Many substitutes mean more elastic demand.

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Proportion of Income

A higher proportion of income spent on a good means more elastic demand.

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Luxury vs Necessity

Luxury goods have more elastic demand.

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Time and Elasticity

More time to adjust means more elastic demand.

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Price Elasticity of Supply

Measures how much the quantity supplied changes with price changes.

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Elastic Supply

Producers respond strongly to price

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Inelastic Supply

Producers do not respond much to price

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Price Elasticity of Supply Formula

(Percentage change in quantity supplied) / (Percentage change in price).

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Elastic Supply Value

When Es is greater than 1, supply is sensitive

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Inelastic Supply Value

When Es =0, supply is not at all sensitive

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Perfectly Inelastic Supply

Supply is perfectly insensitive (vertical line).

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Elasticity of Supply and Time

Time is the main determinant of elasticity of supply.

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Immediate Market Period

A time period where supply is fixed.

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Short Run

A time period where some inputs can change

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Long Run

A time period where most inputs can change

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Cross Elasticity of Demand

responsiveness of purchases of one good to change in the price of another good

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Cross price elasticity of demand Formula

(Percentage change in quantity of product X) / (Percentage change in price of product Y).

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Substitute Goods

Have a positive relationship between both items

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Complemetary Goods

Have a negative relationship between both items

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Independent Goods

Goods have no relationship between each other

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Income Elasticity of Demand

responsiveness of buyers to changes in their income.

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Income Elasticity of Demand Formula

(Percentage change in quantity) / (Percentage change in income).

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Normal Goods Value

If the elasticity is positive

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Inferior Good Value

If the elasticity is negative

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Study Notes

Price Elasticity of Demand

  • Measures how responsive buyers are to price changes
  • Elastic demand means buyers are sensitive to price changes with a large change in quantity demanded
  • Inelastic demand means buyers are insensitive to price changes with a small change in quantity demanded

Price Elasticity Coefficient

  • Calculated as the percentage change in quantity demanded of product X divided by the percentage change in price of product X

Midpoint Formula

  • Used to ensure consistent elasticity results
  • Formula: Ed = (Change in quantity / Sum of quantities/2) ÷ (Change in price / Sum of prices/2)

Price Elasticity of Demand Formula

  • Uses percentages for unit-free measure
  • Allows comparison of elasticities across various products
  • Eliminates the minus sign for easier comparison of elasticities

Interpretation of Elasticity of Demand

  • If Ed > 1, demand is elastic
  • If Ed < 1, demand is inelastic
  • If Ed = 1, demand is unit elastic
  • Extreme cases include perfectly inelastic (Ed = 0) and perfectly elastic (Ed = ∞) demand

Total Revenue Test Overview

  • Total Revenue is calculated as Price x Quantity
  • Elastic demand means Price and Total Revenue move in opposite directions
  • Inelastic demand means Price and Total Revenue move in the same direction
  • Unit elastic demand means Total Revenue does not change when Price changes

Substitutability and Proportion of Income

  • Substitutability: more substitutes available means demand is more elastic
  • Proportion of income: a higher proportion of income used, means demand is more elastic

Luxury and Time

  • Luxury goods show more elastic demand
  • The more time available, the more elastic the demand

Applications of Price Elasticity of Demand

  • Large crop yields paired with inelastic demand results in lower total revenue
  • Excise taxes coupled with inelastic demand leads to more total revenue
  • Decriminalization of illegal drugs, coupled with inelastic demand leads to more total revenue

Price Elasticity of Supply Overview

  • Measures sellers' responsiveness to price changes
  • Elastic supply indicates producers are responsive to price changes
  • Inelastic supply indicates producers are not as responsive to price changes

Price Elasticity of Supply Formula

  • Es = Percentage change in quantity supplied of product X Divided by the percentage change in price of product X

Price Elasticity of Supply Interpretation

  • If Es > 1, supply is elastic
  • If Es = 1, supply is unit elastic
  • If Es < 1, supply is inelastic
  • In the case of Es = 0, supply is perfectly inelastic

Price Elasticity of Supply and Time

  • Time is the primary determinant of elasticity of supply, including the immediate market period, short run, and long run

Applications of Elasticity of Supply

  • Antiques have inelastic supply
  • Reproductions have more elastic supply
  • Volatile gold prices are due to inelastic supply

Formula for Cross Elasticity of Demand

  • Calculated as the % change in quantity demanded of product X divided by the % change in price of product Y

Cross Elasticity of Demand

  • Measures responsiveness of purchases of one good to a price change in another
  • Substitute goods have a positive elasticity
  • Complementary goods have a negative elasticity
  • Independent goods have zero or near-zero elasticity

Applications of Cross Elasticity of Demand

  • Used to make decisions such as whether a company should change price, or if a government should allow a merger

Formula for Income Elasticity of Demand

  • Calculated as the percentage change in quantity demanded divided by the percentage change in income

Income Elasticity of Demand

  • Measures how responsive buyers are to changes in their income
  • Normal goods have a positive elasticity
  • Inferior goods have a negative elasticity

Income Elasticity Insights

  • High income elasticities: affected by a recession
  • Low or negative income elasticity: Not affected that much by a recession

Last Word: Elasticity and Pricing Power

  • Charge prices based on price elasticities
  • Business air travelers have different elasticities than economy, for example.
  • Children discounts and college tuition are other examples.

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