Price Elasticity of Demand

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Questions and Answers

Which of the following best describes elasticity in economics?

  • The degree to which demand or supply changes in response to a change in price. (correct)
  • The total revenue generated by the sale of a product.
  • The cost of producing one more unit of a good.
  • The point at which supply equals demand.

If the price elasticity of demand for a product is 1.5, what does this indicate?

  • The demand is elastic. (correct)
  • The demand is perfectly inelastic.
  • The demand is inelastic.
  • The demand is unit elastic.

Which of the following goods is most likely to have an inelastic demand?

  • Essential medicines (correct)
  • Luxury yachts
  • Designer clothing
  • Restaurant meals

If a firm increases the price of its product and total revenue decreases, what can be inferred about the demand for the product?

<p>The demand is elastic. (B)</p>
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Which factor tends to make the demand for a product more elastic?

<p>The product has many close substitutes. (C)</p>
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What does a perfectly inelastic demand curve look like?

<p>Vertical (D)</p>
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A local coffee shop reduces the price of its lattes by 10%, and the quantity demanded increases by 15%. What is the price elasticity of demand for lattes?

<p>-1.5 (B)</p>
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If a product has a unit elastic demand, what happens to total revenue when the price increases?

<p>Total revenue remains constant. (A)</p>
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In the context of price elasticity of demand, what does 'price volatility' refer to?

<p>The degree to which prices fluctuate in a market (D)</p>
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Uber's surge pricing is an example of:

<p>Exploiting periods of low price elasticity of demand. (D)</p>
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Which scenario illustrates the concept of perfectly elastic demand?

<p>Any price increase causes the quantity demanded to drop to zero. (A)</p>
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How does the time elapsed since a price change affect price elasticity of demand?

<p>Demand becomes more elastic as consumers have more time to adjust. (D)</p>
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A business discovers that the demand for its product is inelastic. To increase total revenue, the business should:

<p>Increase the price. (C)</p>
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Which product is most likely to exhibit price discrimination?

<p>Airline tickets (A)</p>
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If the price of a good increases from $10 to $12 and the quantity demanded decreases from 100 units to 80 units, what is the price elasticity of demand using the midpoint formula?

<p>-1.22 (A)</p>
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Which of the following best describes the 'total revenue test'?

<p>A method of estimating price elasticity of demand by examining how total revenue changes with price changes (C)</p>
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A city implements a new tax on hotel rooms. If the demand for hotel rooms is elastic, who is likely to bear the larger burden of this tax?

<p>The hotel owners. (A)</p>
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If a 5% increase in the price of concert tickets leads to a 1% decrease in the quantity demanded, the demand for concert tickets is:

<p>Inelastic (A)</p>
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When is demand considered unit elastic?

<p>When the percentage change in quantity demanded is equal to the percentage change in price. (B)</p>
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Which of the following is a limitation of using price elasticity of demand in real-world business decisions?

<p>Data for accurate elasticity calculations may be unavailable or inaccurate. (A)</p>
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If a firm lowers its price, and total revenue remains unchanged, then the demand is?

<p>Perfectly Elastic (A)</p>
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Assume the value of elasticity for a product is 0. What does this indicate?

<p>Perfectly Inelastic (C)</p>
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If a supplier decides to charge different prices for the same product to different segments of the market, this is an example of?

<p>Price Discrimination (C)</p>
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When the price of a Sony PlayStation rises by 10%, the quantity of PlayStation's demanded decreases by 20%. What type of demand is this?

<p>Elastic (A)</p>
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Is demand considered more elastic, inelastic, or unit elastic if elasticity results in the value = 4?

<p>Elastic (A)</p>
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Between January and March, a business that makes suitcases aimed at holidaying tourists has seen a drop in sales by 15% compared to the same time last year. This was a consequence of increasing prices by 5%. What type of demand is this?

<p>Elastic (D)</p>
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What would be considered a necessity?

<p>Food and Housing (A)</p>
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Assume the price of an item has decreased, but the total revenue has increased. What does this indicate?

<p>Elastic (A)</p>
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When demand is inelastic:

<p>If a percentage rise occurs with price, a smaller percentage decrease occurs with the quantity demanded, and total revenue increases. (D)</p>
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Identify the true statement.

<p>The demand for a good is elastic if a substitute for it is easy to find. (D)</p>
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Flashcards

What is Elasticity?

Responsiveness of quantity demanded to a change in another variable.

Price Elasticity of Demand

Measures how much the quantity demanded of a good responds to a change in the price of that good.

What is Elastic Demand?

Demand is sensitive to price changes; absolute value is greater than 1.

What is Inelastic Demand?

Demand is not very sensitive to price changes; absolute value is less than 1.

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What is Perfectly Elastic Demand?

Quantity demanded changes by a large percentage.

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What is Perfectly Inelastic Demand?

Quantity demanded remains constant.

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What is Unit Elastic Demand?

Demand elasticity equals one; percentage changes in price and quantity are equal.

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What is Total Revenue?

The amount sellers receive for a good, computed as Price x Quantity.

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What is the Total Revenue Test?

Estimating elasticity by observing total revenue changes from price changes.

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TR test - Elastic?

If price and total revenue move in opposite directions the price is elastic

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TR test - Inelastic?

If price and total revenue move in the same direction it is inelastic.

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Availability of Substitutes

The ease of finding alternative goods or services.

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Time elapsed since price change

The more time consumers have to adjust to a price change the more likely they are to change to an alternative

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Necessity

Products or services considered essential by consumers.

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Luxury

Products or services that consumers can do without.

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Price Discrimination

charging different prices for the same product to different segments of the market.

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Price Volatility

Price volatility is how much the price changes with the supply

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Study Notes

  • The session aims to define and calculate price elasticity of demand, explain influencing factors, and explore the relationship between total revenue and price elasticity.

Demand Elasticity Types

  • Elasticity is the measure of how much the quantity demanded changes in response to a change in another variable.
  • Price elasticity of demand relates to changes in price.
  • Income elasticity of demand relates to changes in income.
  • Cross elasticity of demand relates to changes in the price of a complement or substitute.

Demand and Supply

  • Demand for a good depends on its price, consumer income, and prices of other goods.
  • Supply depends on price and variables affecting production cost.
  • If coffee prices increase, demand falls and supply rises.

Elasticity Defined

  • Elasticity helps answer questions about the responsiveness of quantity demanded or supplied to changes in price or income.
  • Elasticity measures the sensitivity of one variable to changes in another.
  • It's a number representing the percentage change in one variable for every 1% change in another.

Price Elasticity of Demand

  • Price elasticity of demand measures how responsive the quantity demanded of a good is to changes in its price.
  • The formula includes percentage change in quantity divided by the percentage change in price.
  • Elasticity method can cause change direction to influence the value of price elasticity of demand.

Elastic, Unit Elastic, Inelastic Demand

  • Demand is elastic if the absolute value of price elasticity of demand is greater than 1.
  • Demand is unit elastic if the absolute value of price elasticity of demand is equal to 1.
  • Demand is inelastic if the absolute value of price elasticity of demand is less than 1.
  • Demand is perfectly elastic if quantity demanded changes significantly with almost no change in price.
  • Demand is perfectly inelastic if quantity demanded remains constant regardless of price changes. Perfectly inelasticity = zero

Usefulness of Price Elasticity of Demand for Producers

  • PED estimates help firms predict the impact of price changes on total revenue.
  • PED assists in understanding price volatility due to supply changes.
  • PED helps to assess the effect of indirect taxes on price and quantity.
  • Businesses use PED for price discrimination, charging different prices to different market segments.
  • Businesses usually charge higher prices to consumers with price inelastic demand.
  • Uber, for example, uses surge pricing based on demand elasticity.

Uber & Surge Pricing

  • Uber is a taxi service operating in over 50 countries.
  • Uber uses surge pricing (dynamic pricing).
  • Uber raises fares when demand exceeds supply.
  • The aim is to encourage more drivers to increase supply.
  • This strategy takes advantage of low price elasticity of demand during busy times.

Factors Influencing Demand Elasticity

  • Availability of Substitutes
    • Demand is elastic if substitutes are readily available.
    • Demand is inelastic if substitutes are hard to find.
  • Luxury vs. Necessity
    • Necessities have poor substitutes and inelastic demand (e.g., food, housing).
    • Luxuries have many substitutes and elastic demand (e.g., exotic vacations).
  • Time Elapsed Since Price Change
    • The longer consumers have to adjust or store a good, the more elastic the demand becomes.

Total Revenue and Price Elasticity

  • Total revenue is the amount sellers receive, calculated as price multiplied by quantity sold.

  • Total revenue test: estimates price elasticity by observing how total revenue changes with price.

    • If demand is elastic: A percentage rise in price brings a larger percentage decrease in quantity demanded, and TR decreases.
    • If demand is inelastic: A percentage rise in price brings a smaller percentage decrease in quantity demanded, and TR increases.
  • Total Revenue (TR) Test :

    • If price and total revenue change in opposite directions, demand is elastic
    • If a price change leaves total revenue unchanged, demand is unit elastic
    • If price and total revenue change in the same direction, demand is inelastic

Limitations of Elasticities

  • Problems arise from inaccurate or incomplete data collection.
  • Consumer price sensitivity changes over time.
  • Elasticity of demand varies by region or time.
  • Elasticity varies within product ranges, such as economy and premium products.

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