Preparing an Integrated Marketing Plan and Program Quiz

In Industrial Markets (B2B), the geographical concentration characteristics are similar to Consumer Markets (B2C).

Consumer Markets (B2C) have relatively fewer buyers compared to Industrial Markets (B2B).

In Industrial Markets (B2B), standardized products are more common compared to customized products.

Service, timely delivery, and availability are less important in Industrial Markets (B2B) compared to Consumer Markets (B2C).

Buyer behavior in Consumer Markets (B2C) involves more technical expertise compared to Industrial Markets (B2B).

In both Industrial Markets (B2B) and Consumer Markets (B2C), purchase decisions are mainly made on rational performance basis.

Cross-functional involvement is more common in Consumer Markets (B2C) compared to Industrial Markets (B2B).

In Industrial Markets (B2B), there is a stable interpersonal relationship between the buyer and seller.

The Technical complexity of products is a key characteristic of Consumer Markets (B2C).

In Buyer behavior for Industrial Markets (B2B), purchase decisions are mainly made on a physiological basis.