Preparing an Integrated Marketing Plan and Program Quiz
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Questions and Answers

In Industrial Markets (B2B), the geographical concentration characteristics are similar to Consumer Markets (B2C).

False

Consumer Markets (B2C) have relatively fewer buyers compared to Industrial Markets (B2B).

False

In Industrial Markets (B2B), standardized products are more common compared to customized products.

True

Service, timely delivery, and availability are less important in Industrial Markets (B2B) compared to Consumer Markets (B2C).

<p>False</p> Signup and view all the answers

Buyer behavior in Consumer Markets (B2C) involves more technical expertise compared to Industrial Markets (B2B).

<p>False</p> Signup and view all the answers

In both Industrial Markets (B2B) and Consumer Markets (B2C), purchase decisions are mainly made on rational performance basis.

<p>True</p> Signup and view all the answers

Cross-functional involvement is more common in Consumer Markets (B2C) compared to Industrial Markets (B2B).

<p>False</p> Signup and view all the answers

In Industrial Markets (B2B), there is a stable interpersonal relationship between the buyer and seller.

<p>True</p> Signup and view all the answers

The Technical complexity of products is a key characteristic of Consumer Markets (B2C).

<p>False</p> Signup and view all the answers

In Buyer behavior for Industrial Markets (B2B), purchase decisions are mainly made on a physiological basis.

<p>False</p> Signup and view all the answers

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