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Questions and Answers
What is the primary distinction of the Prehistoric Age?
What is the primary distinction of the Prehistoric Age?
- It is defined by the absence of written or recorded history. (correct)
- It includes significant advancements in written language.
- It represents the development of complex societies.
- It marks the beginning of the Metal Age only.
Which of the following is an example of megalithic art?
Which of the following is an example of megalithic art?
- Engravings found in ancient pottery.
- The arrangement of stones at Stonehenge. (correct)
- Cave paintings created during the Stone Age.
- Sculptures made from bronze in the Metal Age.
What are petroglyphs?
What are petroglyphs?
- Decorative pottery from the prehistoric era.
- Structures built from boulders.
- Carvings or engravings on stone. (correct)
- Images created using natural pigments on walls.
Where is Stonehenge located?
Where is Stonehenge located?
Which period follows the Stone Age in the Prehistoric Age?
Which period follows the Stone Age in the Prehistoric Age?
What marked the shift in technology during the Industrial Age?
What marked the shift in technology during the Industrial Age?
Which of the following is an example of technology from the Electronic Age?
Which of the following is an example of technology from the Electronic Age?
What is another name for the Information Age?
What is another name for the Information Age?
Which technology is primarily associated with advancements in the Industrial Age?
Which technology is primarily associated with advancements in the Industrial Age?
What characteristic defined the Electronic Age?
What characteristic defined the Electronic Age?
Which communication method is considered more effective according to Media Richness Theory?
Which communication method is considered more effective according to Media Richness Theory?
What does the Information Processing Theory emphasize about human behavior?
What does the Information Processing Theory emphasize about human behavior?
What is a focus of Contingency Theory in organizational contexts?
What is a focus of Contingency Theory in organizational contexts?
Which communication method is least effective according to Media Richness Theory?
Which communication method is least effective according to Media Richness Theory?
According to the Information Processing Theory, which of the following is true?
According to the Information Processing Theory, which of the following is true?
How does the choice of media vary among individuals?
How does the choice of media vary among individuals?
What is one of the key functions of media in a democratic society?
What is one of the key functions of media in a democratic society?
Which statement best describes the influence of media?
Which statement best describes the influence of media?
In what context do people in remote areas typically use traditional media?
In what context do people in remote areas typically use traditional media?
What does Media Richness Theory primarily relate to?
What does Media Richness Theory primarily relate to?
What does Media Naturalness Theory propose?
What does Media Naturalness Theory propose?
According to Media Synchronization Theory, what is considered optimal for communication?
According to Media Synchronization Theory, what is considered optimal for communication?
What does Channel Expansion Theory suggest about media choice?
What does Channel Expansion Theory suggest about media choice?
What aspect does Media Naturalness Theory emphasize about communication methods?
What aspect does Media Naturalness Theory emphasize about communication methods?
What is a key factor determining media choice according to Channel Expansion Theory?
What is a key factor determining media choice according to Channel Expansion Theory?
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Study Notes
Prehistoric Age
- Refers to the time before written or recorded history
- Divided into two periods: the Stone Age & the Metal Age
Prehistoric Art
- Earliest form of traditional media
- Rock Art: Human-made markings on stone
- Petroglyphs: Carvings or engravings
- Pictographs: Images (e.g., cave paintings)
Megalithic Art
- Involves arranging or stacking stones or big rocks artistically
- Stonehenge: Salisbury Plains, England (3000 to 2000 BC)
- The Ring of Brodgar: Orkney Islands, UK
Industrial Age
- Technology shifted from hand tools to power-driven machines
- Power Loom
- Steam Locomotives
- Steam Boat
- Steam Press
- Telegraph: Transmitting messages over wires
Electronic Age
- Marked the beginning of modernization with more functional and reliable electronic equipment
- Televisions, telephones, radios
Information Age
- Also labeled as the Computer Age or the New Age
- Gave birth to new media and digital technology
The Relationship Between Traditional Media and New Media
- Choice determined by needs, interests, and lifestyles
- Traditional media (e.g., radio, newspapers) keep people informed in remote areas without electricity
- New media (latest gadgets) offer alternative options
Roles and Functions of Media in a Democratic Society
- Reliable source of information
- Means to express opinions on social issues
- Influences people's views and actions due to its reach
Communication Theories
- Media Richness Theory: Personal communication methods (texting, video calls) are more effective than other media
- Information Processing Theory: Humans process information they receive.
- Contingency Theory: Influence of technology and other variables in organizations
Media Theories
- Media Naturalness Theory: Face-to-face communication is the most natural form
- Media Synchronization Theory: Better if people communicating are present and available in real time
- Channel Expansion Theory: Choice of media based on experience, audience, and topic
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