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Preference Fluency in Choice Experiment

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Questions and Answers

What was the main finding regarding difficult choices from the study by Novemsky et al. (2007) discussed in the text?

Difficult choices led to quicker decisions.

Making choices easier did not impact decision outcomes.

Changing the experience of ease vs difficulty did not affect decision-making.

Difficult choices resulted in higher deferral of making a choice. (correct)

Why did Novemsky et al. (2007) include two independent variables (IVs) in their experiment?

To explore if font readability affected the decision-making process.

To test if the effect of difficulty on deferral disappeared when individuals were aware of it. (correct)

To investigate if easier font reading increased deferral rates.

To study the impact of font color on choice deferral.

What was the role of attribution manipulation in Novemsky et al.'s experiment?

To change the color of the font for better contrast.

To attribute difficulty to the font or lack of readability. (correct)

To decrease choice deferral rates in participants.

To increase font readability for all participants.

In Novemsky et al.'s experiment, what was the dependent variable (DV) measured?

Deferral rate of choosing a mobile phone. Signup and view all the answers

Why did Novemsky et al. opt for a between-subject design rather than a within-subject design in their experiment?

To avoid biases that could arise from presenting both conditions to the same participants. Signup and view all the answers

What is the main focus of the Bellezza et al. (2014) study?

The relationship between need for uniqueness and perception of status and competence Signup and view all the answers

What characteristic is considered as a continuous variable in the spotlight analysis?

Need for uniqueness Signup and view all the answers

What is the purpose of spotlight analysis?

To analyze specific key factors within a dataset or scenario Signup and view all the answers

In consumer decision theory, what is the first step in the decision-making process according to the text?

Problem recognition Signup and view all the answers

What method does Bellezza et al. (2014) use to understand the impact of need for uniqueness?

Spotlight analysis Signup and view all the answers