Podcast
Questions and Answers
What was the main finding regarding difficult choices from the study by Novemsky et al. (2007) discussed in the text?
What was the main finding regarding difficult choices from the study by Novemsky et al. (2007) discussed in the text?
- Difficult choices led to quicker decisions.
- Making choices easier did not impact decision outcomes.
- Changing the experience of ease vs difficulty did not affect decision-making.
- Difficult choices resulted in higher deferral of making a choice. (correct)
Why did Novemsky et al. (2007) include two independent variables (IVs) in their experiment?
Why did Novemsky et al. (2007) include two independent variables (IVs) in their experiment?
- To explore if font readability affected the decision-making process.
- To test if the effect of difficulty on deferral disappeared when individuals were aware of it. (correct)
- To investigate if easier font reading increased deferral rates.
- To study the impact of font color on choice deferral.
What was the role of attribution manipulation in Novemsky et al.'s experiment?
What was the role of attribution manipulation in Novemsky et al.'s experiment?
- To change the color of the font for better contrast.
- To attribute difficulty to the font or lack of readability. (correct)
- To decrease choice deferral rates in participants.
- To increase font readability for all participants.
In Novemsky et al.'s experiment, what was the dependent variable (DV) measured?
In Novemsky et al.'s experiment, what was the dependent variable (DV) measured?
Why did Novemsky et al. opt for a between-subject design rather than a within-subject design in their experiment?
Why did Novemsky et al. opt for a between-subject design rather than a within-subject design in their experiment?
What is the main focus of the Bellezza et al. (2014) study?
What is the main focus of the Bellezza et al. (2014) study?
What characteristic is considered as a continuous variable in the spotlight analysis?
What characteristic is considered as a continuous variable in the spotlight analysis?
What is the purpose of spotlight analysis?
What is the purpose of spotlight analysis?
In consumer decision theory, what is the first step in the decision-making process according to the text?
In consumer decision theory, what is the first step in the decision-making process according to the text?
What method does Bellezza et al. (2014) use to understand the impact of need for uniqueness?
What method does Bellezza et al. (2014) use to understand the impact of need for uniqueness?
