30 Questions
What can be used to analyze medium- to short-term demand for an organization’s products?
Historical demand for the organization’s products
What does macroeconomics focus on?
The behavior of the economy as a whole
What does microeconomics focus on?
The behavior of individuals and firms given changes in prices and resource allocations
How can supply chain managers use macro- and microeconomic reports?
To better understand overall market forces and specific demand characteristics
What can analysts predict if the supply or demand curve for a product shifts?
$The new equilibrium point for the product$
What information can help when setting cost goals for supply chain activities?
$Knowing the likely selling price of the product$
In the context of supply chain management, if logistics costs are included in the cost of goods sold, what impact does it have on the calculation of the highest gross margin price?
It would result in a different highest gross margin price compared to when logistics costs are omitted from the analysis
In the short term, how would suppliers generally respond to changes in product price based on price elasticity of supply?
Suppliers will continue to supply products at lower prices
What is the focus of marginal analysis in microeconomics?
Marginal utility and marginal cost of a choice
According to marginal analysis, when is a choice considered economically wise?
When the marginal utility exceeds the marginal cost
In a scenario where additional freight offer costs €0.05/kg and marginal cost for this new freight is €0.02/kg, what is the rational economic decision according to marginal analysis?
Accepting the offer as it provides a marginal net benefit
How does price elasticity of supply change over time?
Over time, supply becomes more elastic as suppliers shift away from less profitable products.
Which factor leads to decreased consumer demand?
Inflation
What do low market interest rates incentivize for businesses?
Increased borrowing for investments
What is the impact of inflation on creditors?
Negative impact
What does a sustained decrease in general prices indicate?
Deflation
What is the aim of government central banks in relation to inflation?
To control inflation
What defines a recession?
A period of economic decline
What does the law of demand state?
As prices decrease, demand increases due to income effect and diminishing marginal utility.
What is the primary driver of supply according to the law of supply?
Incentives for producers
What does price elasticity of demand measure?
The responsiveness of demand to price changes
What does a price elasticity coefficient above 1.0 indicate?
Elastic demand
What do economies of scale lead to in terms of costs per unit of output?
Lower costs per unit of output
What does equilibrium in a market indicate?
Supply and demand are balanced, resulting in no excess supply or demand
What does marginal analysis help with in logistics and supply chain management?
Making rational daily decisions
What does real gross domestic product (GDP) represent?
Total value of all final goods and services produced within a country's boundaries
What is the focus of medium- to short-term demand pattern analysis in logistics and supply chain management?
Average demand and demand volatility
How do supply chain managers use macroeconomic trends?
To estimate their impact on industry and supply chain strategies
What do economic cycles between periods of expansion and recession in terms of gross domestic product (GDP) indicate?
Swings in the overall economy's performance
How does weighted average prices impact demand and supply according to the text?
Affect equilibrium and trigger economic cycles
Study Notes
Macroeconomic Analysis for Supply Chain Management
- Marginal analysis is used for making rational daily decisions in logistics and supply chain management.
- Medium- to short-term demand patterns analyze average demand and demand volatility, caused by seasonality or random variation.
- Sales promotions and internal drivers of demand impact forecasts of future demand.
- Macroeconomics analyzes the behavior of the overall economy in response to market forces.
- Supply chain managers use macroeconomic trends to estimate their impact on industry and supply chain strategies.
- Economic cycles between periods of expansion and recession in terms of gross domestic product (GDP) are shown in Exhibit 1-17.
- Economists study economic swings to determine their causes, sustainability, and how to promote stability through public policy.
- Real gross domestic product (GDP) is the total value of all final goods and services produced within a country's boundaries.
- Real GDP is studied against the weighted average price of all products and services sold in the economy.
- Weighted average prices impact demand and supply, affecting equilibrium and triggering economic cycles.
- Macroeconomic information cannot be directly applied to one industry or company's products, but relates to trends of all goods in the economy in the aggregate.
- Understanding macroeconomic theories and current political forces can help supply chain managers modify strategic plans to reflect current and predicted economic conditions.
Test your knowledge on predicting economic effects of changes in the macroeconomic environment, market adjustments, population demographics, and market interest rates.
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