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Practical Guide to Competitive Analysis
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Practical Guide to Competitive Analysis

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Questions and Answers

关于竞品分析的目的，以下哪个说法是正确的？

  • 帮助产品经理了解竞争对手的产品和市场情况 (correct)
  • 用来评估公司内部的资源分配情况
  • 主要用于扩大自身产品的市场份额
  • 帮助竞争对手提高产品的竞争力

    • 竞品分析包括哪些步骤？

  • 收集竞品信息、开发新产品、进行市场营销、总结报告
  • 明确目标、选择竞品、确定分析维度、收集竞品信息 (correct)
  • 选择竞品、需求探索、实施改进、监控市场反馈
  • 明确目标、选择竞品、确定分析维度、评估员工表现

    • 以下哪种不是书中提到的常用竞品分析方法或工具？

  • 比较法
  • 探索需求
  • 财务报表分析 (correct)
  • 波特五力模型

    • 为什么竞品分析对产品经理非常重要？

    <p>提高产品的竞争力和市场适应性</p> Signup and view all the answers

    哪项内容不会在一份有价值的竞品分析报告中出现？

    <p>市场销售数据统计</p> Signup and view all the answers

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