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PR Crises in China

Quiz: Understanding PR Crises in China Test your knowledge on the PR crises that have impacted multinational corporations operating in China. Explore the reasons behind these crises and gain insights into the intricacies of Chinese culture that led to reputation damage for well-known brands like Mercedes-Benz, ABB, P&G, Nestle, KFC, Johnson & Johnson, and Sony in 2005.

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Questions and Answers

Many multinational corporations operating in China have suffered severe damage to their ______

reputation

The PR crises in 2005 resulted from a fundamental misunderstanding of the intricacies of Chinese ______ in business

culture

Personal and professional relationships are much more ______ in China than in the West

blurred

Westerners may have difficulty understanding the impact of Chinese ______ on business culture

<p>culture</p> Signup and view all the answers

Multinationals in China hire PR firms to handle their public ______

<p>image</p> Signup and view all the answers

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