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PPC Marketing Quiz

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Questions and Answers

What does PPC stand for?

Pay-Per-Conversion

Pay-Per-Click (correct)

Pay-Per-Call

Pay-Per-Impression

Where is the most common form of PPC advertising found?

Online forums and communities

Search engines like Google Ads (correct)

Social media platforms like Facebook

E-commerce websites

What does SEM encompass?

Social media marketing

Only organic traffic (SEO)

Only PPC advertising

PPC and organic traffic (SEO) (correct)

What is the main goal of SEO?

To make a website more visible to search engines Signup and view all the answers

Apart from search engines, where else can PPC advertising be done?

Social media platforms like Facebook and Instagram Signup and view all the answers

What does SEM encompass?

Both paid and unpaid methods to improve website visibility through search engines Signup and view all the answers

Where can PPC advertising be done, apart from search engines?

Through social media platforms, display advertising on websites, and search engines Signup and view all the answers

What is the main goal of PPC advertising?

To pay for each click on an ad Signup and view all the answers

What is the difference between PPC and SEM?

SEM encompasses both paid and unpaid methods, while PPC is only for organic traffic Signup and view all the answers

What is the main goal of search engine optimization (SEO)?

To improve website visibility through search engines Signup and view all the answers

Study Notes

PPC Advertising

PPC stands for Pay-Per-Click
The most common form of PPC advertising is found on search engines

Search Engine Marketing (SEM)

SEM encompasses PPC advertising

Search Engine Optimization (SEO)

The main goal of SEO is to increase the quality and quantity of website traffic by ranking higher in search engines

PPC Advertising Platforms

Apart from search engines, PPC advertising can also be done on social media platforms, websites, and blogs

Key Differences

The main goal of PPC advertising is to drive conversions, sales, or leads, whereas the main goal of SEO is to increase website traffic and ranking
PPC and SEM are often used interchangeably, but SEM is a broader term that encompasses PPC as well as other forms of search engine marketing

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Description

Test your knowledge of PPC marketing with this quiz! Learn about pay-per-click advertising and how it works, including bidding on keywords and ad placement on search engine results pages.