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Questions and Answers
What does PPC stand for?
What does PPC stand for?
- Pay-Per-Conversion
- Pay-Per-Click (correct)
- Pay-Per-Call
- Pay-Per-Impression
Where is the most common form of PPC advertising found?
Where is the most common form of PPC advertising found?
- Online forums and communities
- Search engines like Google Ads (correct)
- Social media platforms like Facebook
- E-commerce websites
What does SEM encompass?
What does SEM encompass?
- Social media marketing
- Only organic traffic (SEO)
- Only PPC advertising
- PPC and organic traffic (SEO) (correct)
What is the main goal of SEO?
What is the main goal of SEO?
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Apart from search engines, where else can PPC advertising be done?
Apart from search engines, where else can PPC advertising be done?
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What does SEM encompass?
What does SEM encompass?
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Where can PPC advertising be done, apart from search engines?
Where can PPC advertising be done, apart from search engines?
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What is the main goal of PPC advertising?
What is the main goal of PPC advertising?
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What is the difference between PPC and SEM?
What is the difference between PPC and SEM?
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What is the main goal of search engine optimization (SEO)?
What is the main goal of search engine optimization (SEO)?
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Study Notes
PPC Advertising
- PPC stands for Pay-Per-Click
- The most common form of PPC advertising is found on search engines
Search Engine Marketing (SEM)
- SEM encompasses PPC advertising
Search Engine Optimization (SEO)
- The main goal of SEO is to increase the quality and quantity of website traffic by ranking higher in search engines
PPC Advertising Platforms
- Apart from search engines, PPC advertising can also be done on social media platforms, websites, and blogs
Key Differences
- The main goal of PPC advertising is to drive conversions, sales, or leads, whereas the main goal of SEO is to increase website traffic and ranking
- PPC and SEM are often used interchangeably, but SEM is a broader term that encompasses PPC as well as other forms of search engine marketing
Studying That Suits You
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Description
Test your knowledge of PPC marketing with this quiz! Learn about pay-per-click advertising and how it works, including bidding on keywords and ad placement on search engine results pages.
