Podcast
Questions and Answers
What does business visioning primarily involve?
What does business visioning primarily involve?
- Undertaking creative and analytical processes to identify a desired future state. (correct)
- Executing immediate operational tasks.
- Creating financial projections for the next quarter.
- Analyzing the current market trends exclusively.
A business vision is implemented once and never needs to be adapted according to research.
A business vision is implemented once and never needs to be adapted according to research.
False (B)
Name three benefits of visioning for a business.
Name three benefits of visioning for a business.
Realising goals and aspirations, creating a clear purpose, designing a business roadmap.
The visioning process involves translating a mental image into a business ___________.
The visioning process involves translating a mental image into a business ___________.
Match the following visioning exercises with their descriptions:
Match the following visioning exercises with their descriptions:
What’s a primary purpose of 'IKIGAI Discovery' in business visioning?
What’s a primary purpose of 'IKIGAI Discovery' in business visioning?
A business vision board should only contain numbers and financial goals.
A business vision board should only contain numbers and financial goals.
Name three components that should be included on a Business Vision Board.
Name three components that should be included on a Business Vision Board.
A 'Wall of Ideas' is useful for inspiring __________ and generating ideas quickly.
A 'Wall of Ideas' is useful for inspiring __________ and generating ideas quickly.
Match the stage of the 'Wall of Ideas' process to a description:
Match the stage of the 'Wall of Ideas' process to a description:
Which of the following is a key aspect of the 'Futuristic' criteria in business visioning?
Which of the following is a key aspect of the 'Futuristic' criteria in business visioning?
A business vision should not be 'inspiring', as it must focus solely on quantitative data.
A business vision should not be 'inspiring', as it must focus solely on quantitative data.
Why is an 'emotional connection' important in a 'Motivational' vision?
Why is an 'emotional connection' important in a 'Motivational' vision?
A 'Purposeful' business vision ensures that strategies are aligned to reach the overall ____________.
A 'Purposeful' business vision ensures that strategies are aligned to reach the overall ____________.
Match the attribute with the component of the 'SMART' acronym:
Match the attribute with the component of the 'SMART' acronym:
When defining 'Offering Visioning', what is the primary focus?
When defining 'Offering Visioning', what is the primary focus?
In 'Offering Visioning', the vision and mission are static and should not evolve.
In 'Offering Visioning', the vision and mission are static and should not evolve.
State three 'Critical questions' that should be asked during offering visioning.
State three 'Critical questions' that should be asked during offering visioning.
An 'Offering Vision Board' should include the _______ of the product of service you have to offer.
An 'Offering Vision Board' should include the _______ of the product of service you have to offer.
Match the item that should be included on an 'Offering Vision Canvas' to the area it covers:
Match the item that should be included on an 'Offering Vision Canvas' to the area it covers:
What is the role of 'Market Research' primarily at the seed and startup stage?
What is the role of 'Market Research' primarily at the seed and startup stage?
'Marketing research' and 'Market analysis' are exactly same; the terms can be used interchangeably.
'Marketing research' and 'Market analysis' are exactly same; the terms can be used interchangeably.
Name the three market research categories.
Name the three market research categories.
Market analysis involves discovering trends that affect a __________.
Market analysis involves discovering trends that affect a __________.
Match the 'Market research category' with key component:
Match the 'Market research category' with key component:
Which factor is assessed in 'Political' considerations within a PESTEL analysis?
Which factor is assessed in 'Political' considerations within a PESTEL analysis?
Societal considerations in PESTEL analysis include only population norms and customs.
Societal considerations in PESTEL analysis include only population norms and customs.
What do 'Economic' factors in PESTEL analysis focus on?
What do 'Economic' factors in PESTEL analysis focus on?
'PESTEL' analysis is a business measurement that captures Political, Economic, Social, Technological, Environmental, and __________ considerations.
'PESTEL' analysis is a business measurement that captures Political, Economic, Social, Technological, Environmental, and __________ considerations.
Match the following PESTEL factors with examples:
Match the following PESTEL factors with examples:
What’s the primary focus of 'Industry' analysis within the Meso-environment category?
What’s the primary focus of 'Industry' analysis within the Meso-environment category?
'Supplier analysis' is directly included in the meso-environment category of market research.
'Supplier analysis' is directly included in the meso-environment category of market research.
What main factor is involved while analyzing consumers/persona in 'Meso' considerations?
What main factor is involved while analyzing consumers/persona in 'Meso' considerations?
When comparing with competitive analysis for 'Offerings' within the Meso-environment, the intention is to refine __________.
When comparing with competitive analysis for 'Offerings' within the Meso-environment, the intention is to refine __________.
Match the 'Market Analysis' elements within the 'Micro Category' with their meaning:
Match the 'Market Analysis' elements within the 'Micro Category' with their meaning:
Define the first step in the 'Visioning process'.
Define the first step in the 'Visioning process'.
'Adapt vision according to research' is not a step in building a business visioning.
'Adapt vision according to research' is not a step in building a business visioning.
Name three Macro environment components from PESTEL Analysis
Name three Macro environment components from PESTEL Analysis
Transform vision into __________ statement.
Transform vision into __________ statement.
Match the step in the offering visioning with component included in the step:
Match the step in the offering visioning with component included in the step:
Which type of action is not considered when identifying required steps to reach vision.
Which type of action is not considered when identifying required steps to reach vision.
Which of the following is a key aspect of business visioning?
Which of the following is a key aspect of business visioning?
Business visioning primarily involves creative processes rather than analytical ones.
Business visioning primarily involves creative processes rather than analytical ones.
Name one of the practical visioning exercises.
Name one of the practical visioning exercises.
The visioning process translates ________ into business vision.
The visioning process translates ________ into business vision.
Match the visioning exercises with their respective descriptions:
Match the visioning exercises with their respective descriptions:
Why is visioning important for a business?
Why is visioning important for a business?
Visioning is a one-time activity and does not require adaptation based on research.
Visioning is a one-time activity and does not require adaptation based on research.
What is one way that 'Wall of Ideas' can contribute to business visioning?
What is one way that 'Wall of Ideas' can contribute to business visioning?
A business vision board should depict your ________ and dreams.
A business vision board should depict your ________ and dreams.
Match the following attributes to the acronym SMART:
Match the following attributes to the acronym SMART:
Which of the following best describes 'offering visioning'?
Which of the following best describes 'offering visioning'?
Offering visioning focuses more on internal operations than on market demand.
Offering visioning focuses more on internal operations than on market demand.
Name one question that is critical for offering visioning.
Name one question that is critical for offering visioning.
Offering ______ing helps to transform ________ into a mission statement.
Offering ______ing helps to transform ________ into a mission statement.
Match the 'Offerting Vision Board' parameters as follows
Match the 'Offerting Vision Board' parameters as follows
What kind of market research requires prioritization at the seed and startup stage?
What kind of market research requires prioritization at the seed and startup stage?
Market analysis and marketing research are essentially the same thing
Market analysis and marketing research are essentially the same thing
What does PESTEL analysis entail in market research?
What does PESTEL analysis entail in market research?
Market analysis helps to note the impact of decision & ________.
Market analysis helps to note the impact of decision & ________.
Match the following areas to PESTEL analysis
Match the following areas to PESTEL analysis
In the context of business visioning, what does it mean to 'envision a desired future state'?
In the context of business visioning, what does it mean to 'envision a desired future state'?
A business vision should primarily focus on short-term goals to ensure quick wins.
A business vision should primarily focus on short-term goals to ensure quick wins.
Describe how a 'Vision Canvas' can contribute to the business model & strategy.
Describe how a 'Vision Canvas' can contribute to the business model & strategy.
Match the stages of the Wall of Ideas with the correct next stage:
Match the stages of the Wall of Ideas with the correct next stage:
What is the primary goal of exploring and discovering your ultimate life purpose in IKIGAI Discovery?
What is the primary goal of exploring and discovering your ultimate life purpose in IKIGAI Discovery?
Incorporating role model quotes in your offering vision board primarily serves to document historical insights.
Incorporating role model quotes in your offering vision board primarily serves to document historical insights.
How does identifying "success factors & measures" contribute to effective business visioning?
How does identifying "success factors & measures" contribute to effective business visioning?
Analysing practical ________ exercises helps in translating strategic goals.
Analysing practical ________ exercises helps in translating strategic goals.
Match the key criteria to the right example in defining a business vision.
Match the key criteria to the right example in defining a business vision.
Why is identifying "internal & external factors" important in market analysis?
Why is identifying "internal & external factors" important in market analysis?
Marketing research is primarily concerned with observing specific industry and market.
Marketing research is primarily concerned with observing specific industry and market.
What is the primary focus of the Macro-environment level in market research?
What is the primary focus of the Macro-environment level in market research?
To adapt the business vision, one must ensure an ________ position for relevance.
To adapt the business vision, one must ensure an ________ position for relevance.
Match the level of Market research to the category it analyses.
Match the level of Market research to the category it analyses.
What is the fundamental difference between 'market analysis' and 'marketing research' in the context of strategic planning and business development?
What is the fundamental difference between 'market analysis' and 'marketing research' in the context of strategic planning and business development?
A well-crafted business vision should strictly adhere to current fashion and trends, overriding the core values and long-term goals of the company.
A well-crafted business vision should strictly adhere to current fashion and trends, overriding the core values and long-term goals of the company.
If a company's vision is simply "to dominate the market," what actionable steps should be initiated during the 'Inspiring' criteria stage to ensure deeper emotional engagement from stakeholders?
If a company's vision is simply "to dominate the market," what actionable steps should be initiated during the 'Inspiring' criteria stage to ensure deeper emotional engagement from stakeholders?
Rather than creating solely a short-term, quantifiable measure to follow objectives, instead focus on ________ visions.
Rather than creating solely a short-term, quantifiable measure to follow objectives, instead focus on ________ visions.
A high-end coffee retailer wants to expand into new regions. Match the PESTEL factor with the immediate strategic decision the business must make:.
A high-end coffee retailer wants to expand into new regions. Match the PESTEL factor with the immediate strategic decision the business must make:.
Which of the following is NOT a primary goal of business visioning?
Which of the following is NOT a primary goal of business visioning?
Ikigai Discovery primarily focuses on business goals rather than personal fulfillment.
Ikigai Discovery primarily focuses on business goals rather than personal fulfillment.
Business visioning involves both creative and what other type of processes?
Business visioning involves both creative and what other type of processes?
In market analysis, understanding the influence on ______ is a key factor.
In market analysis, understanding the influence on ______ is a key factor.
Match the followings to their related PESTEL analysis area:
Match the followings to their related PESTEL analysis area:
Which analytical framework, when integrated with 'IKIGAI Discovery', can facilitate the creation of a business vision that harmonizes personal purpose with strategic market positioning?
Which analytical framework, when integrated with 'IKIGAI Discovery', can facilitate the creation of a business vision that harmonizes personal purpose with strategic market positioning?
In the context of business visioning, a 'Wall of Ideas' exercise is fundamentally designed to converge disparate viewpoints into a singular, coherent strategic direction.
In the context of business visioning, a 'Wall of Ideas' exercise is fundamentally designed to converge disparate viewpoints into a singular, coherent strategic direction.
What is the theoretical upper limit of iterations required to refine a 'Business Vision Canvas' such that it incorporates both emergent market trends and previously unforeseen Black Swan events?
What is the theoretical upper limit of iterations required to refine a 'Business Vision Canvas' such that it incorporates both emergent market trends and previously unforeseen Black Swan events?
When employing business visioning to strategically navigate shifting paradigms, a business should aim to iteratively align its vision with the emergent ______ of societal values and technological advancements.
When employing business visioning to strategically navigate shifting paradigms, a business should aim to iteratively align its vision with the emergent ______ of societal values and technological advancements.
Match the following visioning tools with their primary application in the strategic planning process:
Match the following visioning tools with their primary application in the strategic planning process:
Which element of the PESTEL analysis framework is most directly concerned with the regulatory burden imposed on novel business models predicated on decentralized autonomous organizations (DAOs)?
Which element of the PESTEL analysis framework is most directly concerned with the regulatory burden imposed on novel business models predicated on decentralized autonomous organizations (DAOs)?
A business vision optimized for resilience should prioritize immutable objectives over adaptive strategies to counteract unforeseen market volatility.
A business vision optimized for resilience should prioritize immutable objectives over adaptive strategies to counteract unforeseen market volatility.
What is the minimum acceptable coefficient of determination ($R^2$) when statistically validating the correlation between a defined 'Business Vision' and empirically observed operational outcomes to justify continued strategic investment?
What is the minimum acceptable coefficient of determination ($R^2$) when statistically validating the correlation between a defined 'Business Vision' and empirically observed operational outcomes to justify continued strategic investment?
In the realm of 'Offering Visioning,' preemptively identifying potential supply chain fragility necessitates a rigorous application of ______ modeling to stress-test operational resilience.
In the realm of 'Offering Visioning,' preemptively identifying potential supply chain fragility necessitates a rigorous application of ______ modeling to stress-test operational resilience.
Match each element of a 'Business Vision Board' with its corresponding function in enhancing strategic clarity:
Match each element of a 'Business Vision Board' with its corresponding function in enhancing strategic clarity:
What is the most critical limitation of relying solely on the 'Delphi Method' for refining a 'Wall of Ideas' within an agile business visioning process?
What is the most critical limitation of relying solely on the 'Delphi Method' for refining a 'Wall of Ideas' within an agile business visioning process?
The economic element of PESTEL analysis is solely concerned with macroeconomic indicators such as GDP growth and inflation rates, and excludes microeconomic factors like consumer behavior.
The economic element of PESTEL analysis is solely concerned with macroeconomic indicators such as GDP growth and inflation rates, and excludes microeconomic factors like consumer behavior.
Quantitatively express the fundamental trade-off between vision fidelity (Vf) and strategic agility (Sa) in a dynamic business environment, where 'c' represents a context-dependent constant.
Quantitatively express the fundamental trade-off between vision fidelity (Vf) and strategic agility (Sa) in a dynamic business environment, where 'c' represents a context-dependent constant.
In the context of creating a 'Business Vision Board,' the proactive mitigation of cognitive biases, such as anchoring bias and confirmation bias, can be achieved through the systematic integration of ______ methodologies.
In the context of creating a 'Business Vision Board,' the proactive mitigation of cognitive biases, such as anchoring bias and confirmation bias, can be achieved through the systematic integration of ______ methodologies.
Match each attribute of a 'futuristic' business vision with its corresponding metric for evaluating strategic foresight:
Match each attribute of a 'futuristic' business vision with its corresponding metric for evaluating strategic foresight:
Which type of market research is most appropriate for determining the 'price elasticity of demand' of a novel, highly disruptive technological offering with limited historical sales data?
Which type of market research is most appropriate for determining the 'price elasticity of demand' of a novel, highly disruptive technological offering with limited historical sales data?
The primary purpose of 'Offering Visioning' is to rigidly define the characteristics of a product or service, thereby minimizing the degrees of freedom for subsequent innovation processes.
The primary purpose of 'Offering Visioning' is to rigidly define the characteristics of a product or service, thereby minimizing the degrees of freedom for subsequent innovation processes.
Formally express the second-order effects of a business vision that demonstrably enhances both shareholder value and ecological sustainability, using the language of triple bottom line accounting.
Formally express the second-order effects of a business vision that demonstrably enhances both shareholder value and ecological sustainability, using the language of triple bottom line accounting.
When facing 'wicked problems' in strategic foresight, the application of ______ methodologies is crucial for decoupling solution design from preconceived notions.
When facing 'wicked problems' in strategic foresight, the application of ______ methodologies is crucial for decoupling solution design from preconceived notions.
Match the stages of a Wall of Ideas with the strategic benefit it provides:
Match the stages of a Wall of Ideas with the strategic benefit it provides:
What is the most significant methodological challenge in empirically validating the long-term 'motivational' impact of a 'Business Vision' on employee engagement?
What is the most significant methodological challenge in empirically validating the long-term 'motivational' impact of a 'Business Vision' on employee engagement?
In the context of business visioning, the pursuit of a 'unique' vision necessitates complete divergence from established industry best practices.
In the context of business visioning, the pursuit of a 'unique' vision necessitates complete divergence from established industry best practices.
What is the minimum number of 'personas' required to adequately represent the target customer segments for a disruptive innovation undergoing Offering Visioning?
What is the minimum number of 'personas' required to adequately represent the target customer segments for a disruptive innovation undergoing Offering Visioning?
When using a Vision Canvas to establish strategic objectives the integration of ______ can allow for the rapid identification and mitigation of internal contradictions of self-deception.
When using a Vision Canvas to establish strategic objectives the integration of ______ can allow for the rapid identification and mitigation of internal contradictions of self-deception.
Match the following components of a PESTEL analysis with examples of their respective factors that could impinge upon or advantage a nascent high-technology social enterprise:
Match the following components of a PESTEL analysis with examples of their respective factors that could impinge upon or advantage a nascent high-technology social enterprise:
What is the primary statistical pitfall of employing univariate analysis to interpret data obtained from “Wall Of Ideas” concerning customer pain points?
What is the primary statistical pitfall of employing univariate analysis to interpret data obtained from “Wall Of Ideas” concerning customer pain points?
In Offering Visioning, complete objectivity in assessing the creative structures of an offering is entirely achievable when leveraging advanced machine learning algorithms.
In Offering Visioning, complete objectivity in assessing the creative structures of an offering is entirely achievable when leveraging advanced machine learning algorithms.
Express the relationship between risk mitigation (Rm), opportunity capture (Oc), and internal resource optimization (Iro) within a well-defined business vision, where 'k' is any constant non-negative scalar.
Express the relationship between risk mitigation (Rm), opportunity capture (Oc), and internal resource optimization (Iro) within a well-defined business vision, where 'k' is any constant non-negative scalar.
A proactive framework for dynamically aligning long-term strategic vision with emergent market realities relies heavily on iterative application of ______ to capture shifting trends.
A proactive framework for dynamically aligning long-term strategic vision with emergent market realities relies heavily on iterative application of ______ to capture shifting trends.
Match each ‘macro-environmental’ concern to examples of market research strategies:
Match each ‘macro-environmental’ concern to examples of market research strategies:
What inherent limitation impedes high-fidelity extrapolation of 'long tail' customer preferences derived from historical market research data when envisioning future offerings?
What inherent limitation impedes high-fidelity extrapolation of 'long tail' customer preferences derived from historical market research data when envisioning future offerings?
The successful implementation of a Business Vision Canvas guarantees absolute immunity against strategic drift, even within chaotic and rapidly evolving technological landscapes.
The successful implementation of a Business Vision Canvas guarantees absolute immunity against strategic drift, even within chaotic and rapidly evolving technological landscapes.
What is the minimum number of independent variables required within a regression model to accurately capture interaction effects when analyzing consumer behaviour in Offering Visioning?
What is the minimum number of independent variables required within a regression model to accurately capture interaction effects when analyzing consumer behaviour in Offering Visioning?
Rigorous 'offering Visioning' necessitates a dialectical interplay between 'blue sky thinking' and strategic resource allocation guided by constraints of ______.
Rigorous 'offering Visioning' necessitates a dialectical interplay between 'blue sky thinking' and strategic resource allocation guided by constraints of ______.
Associate the following research areas to the corresponding market research:
Associate the following research areas to the corresponding market research:
In the framework of Offering Visioning, which cognitive bias most directly impedes accurate assessment of the competitive landscape?
In the framework of Offering Visioning, which cognitive bias most directly impedes accurate assessment of the competitive landscape?
Ethical and legally sound business visioning practices permit the non-consensual deployment of pervasive neuromarketing techniques to elicit unconscious consumer preferences.
Ethical and legally sound business visioning practices permit the non-consensual deployment of pervasive neuromarketing techniques to elicit unconscious consumer preferences.
Articulate through the use of probability distribution; the likelihood of a new business (post visioning); positively influencing society despite, economic uncertainty.
Articulate through the use of probability distribution; the likelihood of a new business (post visioning); positively influencing society despite, economic uncertainty.
During periods of pronounced technological disruption, successful organizational visioning emphasizes the identification of second-order consequences through the application of ______ modeling.
During periods of pronounced technological disruption, successful organizational visioning emphasizes the identification of second-order consequences through the application of ______ modeling.
Associate the following types of analysis with their market research goals:
Associate the following types of analysis with their market research goals:
Within the framework of business visioning, what constitutes the most critical element in aligning an organization's strategic objectives with its long-term aspirations?
Within the framework of business visioning, what constitutes the most critical element in aligning an organization's strategic objectives with its long-term aspirations?
Business visioning inherently necessitates a complete departure from established operational paradigms to foster innovation.
Business visioning inherently necessitates a complete departure from established operational paradigms to foster innovation.
Elaborate on the pivotal role of 'ikigai discovery' in the strategic realignment of corporate visioning with deeply ingrained employee values.
Elaborate on the pivotal role of 'ikigai discovery' in the strategic realignment of corporate visioning with deeply ingrained employee values.
The cornerstone of an effective vision board lies in its capacity to visually synthesize ______ aspirations with tangible strategic initiatives.
The cornerstone of an effective vision board lies in its capacity to visually synthesize ______ aspirations with tangible strategic initiatives.
Match the practical visioning exercise with its description:
Match the practical visioning exercise with its description:
Regarding the attributes and criteria of a well-formed vision statement, what is the most critical factor that ensures its enduring relevance and practical application?
Regarding the attributes and criteria of a well-formed vision statement, what is the most critical factor that ensures its enduring relevance and practical application?
A rigid adherence to predefined vision attributes, irrespective of contextual shifts, invariably ensures optimal strategic alignment.
A rigid adherence to predefined vision attributes, irrespective of contextual shifts, invariably ensures optimal strategic alignment.
Articulate the nuanced interdependencies between ‘business visioning’ and ‘offering visioning’ in the setting of a rapidly scalable technology startup.
Articulate the nuanced interdependencies between ‘business visioning’ and ‘offering visioning’ in the setting of a rapidly scalable technology startup.
Offering visioning essentially encapsulates the ______ process of defining not only the 'what' of the product but also its intended future impact and market positioning.
Offering visioning essentially encapsulates the ______ process of defining not only the 'what' of the product but also its intended future impact and market positioning.
Match each element with its inclusion in an offering vision board:
Match each element with its inclusion in an offering vision board:
Within the domain of offering visioning, what constitutes the foremost consideration when harmonizing the product's design with overarching business objectives?
Within the domain of offering visioning, what constitutes the foremost consideration when harmonizing the product's design with overarching business objectives?
Offering visioning is primarily beneficial for nascent startups but offers negligible strategic value to established multinational corporations.
Offering visioning is primarily beneficial for nascent startups but offers negligible strategic value to established multinational corporations.
How does 'offering visioning' uniquely leverage market research to preemptively adapt to disruptive market forces and emergent consumer behaviors?
How does 'offering visioning' uniquely leverage market research to preemptively adapt to disruptive market forces and emergent consumer behaviors?
In today's dynamic business ecosystem, effective offering visioning is paramount for establishing a sustainable competitive advantage, especially through rigorous ______ analysis.
In today's dynamic business ecosystem, effective offering visioning is paramount for establishing a sustainable competitive advantage, especially through rigorous ______ analysis.
Match the market research category with a description:
Match the market research category with a description:
What key factor differentiates 'market research' from broader 'market analysis' when designing business and offering visions?
What key factor differentiates 'market research' from broader 'market analysis' when designing business and offering visions?
Market research is primarily a cost-center activity, providing insights that rarely justify the capital expenditure for comprehensive data collection and strategic recalibration.
Market research is primarily a cost-center activity, providing insights that rarely justify the capital expenditure for comprehensive data collection and strategic recalibration.
How can a PESTEL analysis framework be strategically adapted to evaluate the resilience and adaptability of a novel technological offering in a volatile emerging market?
How can a PESTEL analysis framework be strategically adapted to evaluate the resilience and adaptability of a novel technological offering in a volatile emerging market?
In the pursuit of sustainable competitive advantage, a nuanced grasp of the 'meso-environment' within market research is crucial for deciphering ______ strategies and preempting disruptive competitive maneuvers.
In the pursuit of sustainable competitive advantage, a nuanced grasp of the 'meso-environment' within market research is crucial for deciphering ______ strategies and preempting disruptive competitive maneuvers.
Match the description of a 'PESTEL' area with its correct description:
Match the description of a 'PESTEL' area with its correct description:
Regarding strategic deployment of the 'Wall of Ideas' visioning exercise, which protocol most effectively stimulates radical innovation and mitigates cognitive entrenchment within established R&D teams?
Regarding strategic deployment of the 'Wall of Ideas' visioning exercise, which protocol most effectively stimulates radical innovation and mitigates cognitive entrenchment within established R&D teams?
The utility of a Business Vision Canvas is exclusively confined to nascent ventures, offering negligible strategic insight to established organizations with mature operational frameworks.
The utility of a Business Vision Canvas is exclusively confined to nascent ventures, offering negligible strategic insight to established organizations with mature operational frameworks.
Develop a comprehensive strategy for a multinational consumer goods company to effectively leverage ‘IKIGAI Discovery’ in realigning its global supply chain operations with UN Sustainable Development Goals (SDGs).
Develop a comprehensive strategy for a multinational consumer goods company to effectively leverage ‘IKIGAI Discovery’ in realigning its global supply chain operations with UN Sustainable Development Goals (SDGs).
In the strategic deployment of a 'Business Vision Board,' the deliberate integration of ______ metrics alongside qualitative imagery facilitates a robust feedback loop and enhances objective performance tracking.
In the strategic deployment of a 'Business Vision Board,' the deliberate integration of ______ metrics alongside qualitative imagery facilitates a robust feedback loop and enhances objective performance tracking.
Match the success factor to the next-step action:
Match the success factor to the next-step action:
What is the most critical consideration when applying 'ikigai discovery' in a high-turnover, project-based organizational structure to improve employee retention and engagement?
What is the most critical consideration when applying 'ikigai discovery' in a high-turnover, project-based organizational structure to improve employee retention and engagement?
Effective business visioning should exclusively focus on creating disruptive innovations that redefine extant market paradigms.
Effective business visioning should exclusively focus on creating disruptive innovations that redefine extant market paradigms.
In what ways can an organization systematically integrate vision attributes and criteria into its performance management system to promote goal congruence and enhance strategic performance?
In what ways can an organization systematically integrate vision attributes and criteria into its performance management system to promote goal congruence and enhance strategic performance?
To foster resilience in a rapidly evolving market, business visioning should incorporate scenario planning and ______ analysis to proactively address various potential future states.
To foster resilience in a rapidly evolving market, business visioning should incorporate scenario planning and ______ analysis to proactively address various potential future states.
Match the 'futuristic criteria' with its correct description:
Match the 'futuristic criteria' with its correct description:
When should the core values of a product or service not be included in an offering vision board?
When should the core values of a product or service not be included in an offering vision board?
The question: 'What type of product or service are you providing?' should not be include on a 'What to include list.'
The question: 'What type of product or service are you providing?' should not be include on a 'What to include list.'
Describe how the goal: 'Realise goals, dreams, and aspirations' is an important visioning tool?
Describe how the goal: 'Realise goals, dreams, and aspirations' is an important visioning tool?
Business visioning is vital for ensuring optimal position as it ensures ______ for relevance.
Business visioning is vital for ensuring optimal position as it ensures ______ for relevance.
Link the description to the appropriate method:
Link the description to the appropriate method:
In an Offering Vision Board, what is the significance of role model quotes?
In an Offering Vision Board, what is the significance of role model quotes?
External success is always more important than internal support and core values.
External success is always more important than internal support and core values.
Highlight steps to ensure strategies are aligned with the end business vision.
Highlight steps to ensure strategies are aligned with the end business vision.
A Business Vision statement is meant to address ______, your business, and how you will help your customers.
A Business Vision statement is meant to address ______, your business, and how you will help your customers.
Match each business visioning component to what they represent in visioning your business:
Match each business visioning component to what they represent in visioning your business:
Visioning in business involves a dual process: it requires both ______ thinking to conceptualize novel opportunities and rigorous ______ of feasibility and market dynamics.
Visioning in business involves a dual process: it requires both ______ thinking to conceptualize novel opportunities and rigorous ______ of feasibility and market dynamics.
A multi-faceted approach to business visioning integrates considerations across various analytical frameworks. Which of the following represents the most advanced amalgamation of these frameworks, optimized for revealing emergent opportunities rather than sustaining incremental improvements?
A multi-faceted approach to business visioning integrates considerations across various analytical frameworks. Which of the following represents the most advanced amalgamation of these frameworks, optimized for revealing emergent opportunities rather than sustaining incremental improvements?
Propose a novel, quantifiable metric beyond traditional financial KPIs to evaluate the effectiveness of a business vision in fostering organizational innovation and adaptability. Justify its applicability with reference to established organizational behavior theories.
Propose a novel, quantifiable metric beyond traditional financial KPIs to evaluate the effectiveness of a business vision in fostering organizational innovation and adaptability. Justify its applicability with reference to established organizational behavior theories.
The central tenet of 'offering visioning' posits that market success is solely contingent on accurately forecasting consumer demand, thus negating the importance of proactively shaping consumer preferences through innovative product design and strategic marketing initiatives.
The central tenet of 'offering visioning' posits that market success is solely contingent on accurately forecasting consumer demand, thus negating the importance of proactively shaping consumer preferences through innovative product design and strategic marketing initiatives.
Match each market research level with its corresponding analytical focus:
Match each market research level with its corresponding analytical focus:
In the context of business, what is the primary function of visioning?
In the context of business, what is the primary function of visioning?
Business visioning is solely a creative process, relying little on analytical thinking.
Business visioning is solely a creative process, relying little on analytical thinking.
What key process is necessary to translate a mental image of a future business into a tangible business direction?
What key process is necessary to translate a mental image of a future business into a tangible business direction?
Visioning helps businesses realize goals, dreams, and aspirations by providing a ______ for the business.
Visioning helps businesses realize goals, dreams, and aspirations by providing a ______ for the business.
Match the practical visioning exercises with their descriptions:
Match the practical visioning exercises with their descriptions:
What is the primary emphasis of the IKIGAI Discovery exercise in practical visioning?
What is the primary emphasis of the IKIGAI Discovery exercise in practical visioning?
A Business Vision Board solely focuses on financial goals and metrics.
A Business Vision Board solely focuses on financial goals and metrics.
In creating a Business Vision Board, what key elements should be included to ensure it is comprehensive and actionable?
In creating a Business Vision Board, what key elements should be included to ensure it is comprehensive and actionable?
The Wall of Ideas exercise is designed to inspire creativity and generate ideas in a ______ period of time.
The Wall of Ideas exercise is designed to inspire creativity and generate ideas in a ______ period of time.
Match the steps in the Wall of Ideas process with their descriptions:
Match the steps in the Wall of Ideas process with their descriptions:
What is the central aim of the Business Vision Canvas exercise?
What is the central aim of the Business Vision Canvas exercise?
A business should avoid including what they're going to sell during the offering visioning process.
A business should avoid including what they're going to sell during the offering visioning process.
In the context of offering visioning, what is the first step in the visioning process you should take?
In the context of offering visioning, what is the first step in the visioning process you should take?
Offering visioning helps businesses determine what they're going to sell by determining the offering ______.
Offering visioning helps businesses determine what they're going to sell by determining the offering ______.
Match the element that should be included in an offering vision board with their descriptions:
Match the element that should be included in an offering vision board with their descriptions:
What is the primary goal of conducting sound market research in the context of business?
What is the primary goal of conducting sound market research in the context of business?
Market analysis and marketing research are identical processes with the same objectives.
Market analysis and marketing research are identical processes with the same objectives.
When performing a market analysis, what essential actions should a business undertake to ensure an effective strategy?
When performing a market analysis, what essential actions should a business undertake to ensure an effective strategy?
In market research, it is important to discover various ______ segments to identify needs regarding their offerings.
In market research, it is important to discover various ______ segments to identify needs regarding their offerings.
Match the component of the marketing research to its description:
Match the component of the marketing research to its description:
What is the focus of the macro-environment level in market research?
What is the focus of the macro-environment level in market research?
PESTEL analysis only considers factors within the micro-environment.
PESTEL analysis only considers factors within the micro-environment.
What impact do the political factors analyzed in PESTEL have on an industry and what decisions do those factors affect?
What impact do the political factors analyzed in PESTEL have on an industry and what decisions do those factors affect?
In a PESTEL analysis, economic factors include exchange, inflation and interest rates, as well as, availability and power of ______.
In a PESTEL analysis, economic factors include exchange, inflation and interest rates, as well as, availability and power of ______.
Match the PESTEL element with the area:
Match the PESTEL element with the area:
What is the primary emphasis of the meso-environment level in market research?
What is the primary emphasis of the meso-environment level in market research?
The micro-environment in market research primarily concerns broad societal trends rather than specific industry factors.
The micro-environment in market research primarily concerns broad societal trends rather than specific industry factors.
Industry statistics focus primarily on industry trends, patterns, and fluctuations, what other statistics should be considered?
Industry statistics focus primarily on industry trends, patterns, and fluctuations, what other statistics should be considered?
When performing a competitive market strengths analyses, it is important to determine the consumer offering feature ______.
When performing a competitive market strengths analyses, it is important to determine the consumer offering feature ______.
Match the description to the area of market research:
Match the description to the area of market research:
What is the primary advantage of ensuring a business vision is futuristic?
What is the primary advantage of ensuring a business vision is futuristic?
An inspiring business vision solely relies on setting ambitious financial targets.
An inspiring business vision solely relies on setting ambitious financial targets.
What are several criteria of a motivational vision for a business?
What are several criteria of a motivational vision for a business?
A purposeful business vision ensures that strategies help reach vision by taking ______ and implementing ways to secure them.
A purposeful business vision ensures that strategies help reach vision by taking ______ and implementing ways to secure them.
Match the following SMART principle with its element of S.M.A.R.T goals:
Match the following SMART principle with its element of S.M.A.R.T goals:
What is 'IKIGAI' discovery? (Select all that apply)
What is 'IKIGAI' discovery? (Select all that apply)
In the context of 'Wall of Ideas,' diversity is discouraged in the composition of the group involved.
In the context of 'Wall of Ideas,' diversity is discouraged in the composition of the group involved.
What are the major differences in focus between 'market research' and 'marketing research'?
What are the major differences in focus between 'market research' and 'marketing research'?
In a world of constant change and evolution, what should be the characteristic of business vision?
In a world of constant change and evolution, what should be the characteristic of business vision?
Match the characteristic with the Vision.
Match the characteristic with the Vision.
Which activity is NOT a component of the initial steps in business visioning?
Which activity is NOT a component of the initial steps in business visioning?
The primary purpose of business visioning is to ensure compliance with current legal regulations.
The primary purpose of business visioning is to ensure compliance with current legal regulations.
What is the dual nature of the process that needs to be undertaken to identify and design the desired future state of your business?
What is the dual nature of the process that needs to be undertaken to identify and design the desired future state of your business?
The visioning process involves translating the ______ mental image of a future business into a tangible business vision.
The visioning process involves translating the ______ mental image of a future business into a tangible business vision.
Which of the following does business visioning primarily help in, beyond just defining a business roadmap?
Which of the following does business visioning primarily help in, beyond just defining a business roadmap?
Ensuring an 'optimal position for relevance' negates using market research and analysis.
Ensuring an 'optimal position for relevance' negates using market research and analysis.
What is the ultimate aim of IKIGAI discovery?? State in one word.
What is the ultimate aim of IKIGAI discovery?? State in one word.
The IKIGAI discovery exercise helps manifest personal purpose in both ______ and professional activities.
The IKIGAI discovery exercise helps manifest personal purpose in both ______ and professional activities.
Match the following aspects of IKIGAI with their corresponding descriptions:
Match the following aspects of IKIGAI with their corresponding descriptions:
Which of these is NOT a typical element to include in a business vision board?
Which of these is NOT a typical element to include in a business vision board?
A business vision board should primarily focus on past achievements to accurately reflect the company's history.
A business vision board should primarily focus on past achievements to accurately reflect the company's history.
In the context of a business vision board, what is the aim of including "role model quotes"?
In the context of a business vision board, what is the aim of including "role model quotes"?
Vision Boards should include the business' ______ values to ensure a strong foundation.
Vision Boards should include the business' ______ values to ensure a strong foundation.
Match the following stages of the "Wall of Ideas" visioning exercise with their descriptions:
Match the following stages of the "Wall of Ideas" visioning exercise with their descriptions:
What is the primary benefit of creating a Wall of Ideas with colleagues and employees?
What is the primary benefit of creating a Wall of Ideas with colleagues and employees?
The 'Wall of Ideas' technique is most effective when participants are strictly limited to sharing one idea each to encourage concise communication.
The 'Wall of Ideas' technique is most effective when participants are strictly limited to sharing one idea each to encourage concise communication.
What is the purpose of an 'Ideas Parking Lot' in the context of a 'Wall of Ideas' session?
What is the purpose of an 'Ideas Parking Lot' in the context of a 'Wall of Ideas' session?
When creating a Wall of Ideas, the process should aim to have an ______ accessible area, to encourage collaboration.
When creating a Wall of Ideas, the process should aim to have an ______ accessible area, to encourage collaboration.
Match the following steps and their description, related to Business Vision Canvas:
Match the following steps and their description, related to Business Vision Canvas:
Which of the following best describes the purpose of a Business Vision Canvas?
Which of the following best describes the purpose of a Business Vision Canvas?
A Business Vision Canvas is only useful for large corporations and is not applicable for startups or small businesses.
A Business Vision Canvas is only useful for large corporations and is not applicable for startups or small businesses.
Besides supports and challenges, what else must be clarified when using a Business Vision Canvas?
Besides supports and challenges, what else must be clarified when using a Business Vision Canvas?
According to the challenge, a business should not just think but ______.
According to the challenge, a business should not just think but ______.
Match each criterion to its description:
Match each criterion to its description:
A business vision should NOT:
A business vision should NOT:
An inspiring business vision should primarily focus on realistic and easily achievable goals to maintain morale.
An inspiring business vision should primarily focus on realistic and easily achievable goals to maintain morale.
What key component should a business consider for long-term effectiveness?
What key component should a business consider for long-term effectiveness?
Before strategies arise, an ultimate ______ should be established.
Before strategies arise, an ultimate ______ should be established.
Match the descriptions to the business' vision attributes:
Match the descriptions to the business' vision attributes:
What creative and analytical process is defined as, "Offering visioning?"
What creative and analytical process is defined as, "Offering visioning?"
The visioning process involves creating a concrete image of an existing offering.
The visioning process involves creating a concrete image of an existing offering.
What fundamental questions help evaluate future offering? (Write only key points)
What fundamental questions help evaluate future offering? (Write only key points)
Offer a ______ thinking about the offering design.
Offer a ______ thinking about the offering design.
Match with the following offering type and its related components:
Match with the following offering type and its related components:
What market research should be prioritised?
What market research should be prioritised?
Market analysis is identical to market research.
Market analysis is identical to market research.
What are considered the marketing research categories? (the Ps')
What are considered the marketing research categories? (the Ps')
Market analysis helps a firm discover ______ affecting business.
Market analysis helps a firm discover ______ affecting business.
Match the description to the market research level:
Match the description to the market research level:
What external influence is described as, "Impact of governmental regulations?"
What external influence is described as, "Impact of governmental regulations?"
Exchange, inflation, and interest rates are social factors.
Exchange, inflation, and interest rates are social factors.
Name two components of technology.
Name two components of technology.
Sourcing impacts are part of the ______ factor.
Sourcing impacts are part of the ______ factor.
Which of the following statements correctly describes the role of business visioning?
Which of the following statements correctly describes the role of business visioning?
A 'Wall of Ideas' visioning exercise only involves generating and collecting ideas, but it does not provide a structure for further analyzing or organizing these ideas into cohesive strategies.
A 'Wall of Ideas' visioning exercise only involves generating and collecting ideas, but it does not provide a structure for further analyzing or organizing these ideas into cohesive strategies.
What is the purpose of offering visioning?
What is the purpose of offering visioning?
A Business Vision Canvas assists in clarifying needed supports to help a business thrive; it involves identifying business model core design ______ and ______.
A Business Vision Canvas assists in clarifying needed supports to help a business thrive; it involves identifying business model core design ______ and ______.
Match the market research levels with their descriptions:
Match the market research levels with their descriptions:
Flashcards
Business Visioning
Business Visioning
A creative and analytical process to identify and design the desired future state of your business.
Visioning process
Visioning process
Creating a mental image of the future business, translating the image into a vision, turning it into a mission statement and identifying required steps.
Why Visioning?
Why Visioning?
Realizing goals, creating purpose, designing a roadmap, and guiding endeavors.
What's Next?
What's Next?
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IKIGAI Discovery
IKIGAI Discovery
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Business Vision Board
Business Vision Board
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Wall of Ideas
Wall of Ideas
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Business Vision Canvas
Business Vision Canvas
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Futuristic Vision
Futuristic Vision
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Inspiring Vision
Inspiring Vision
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Motivational Vision
Motivational Vision
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Purposeful Vision
Purposeful Vision
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Unique Vision
Unique Vision
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Offering Visioning
Offering Visioning
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Why Offer Visioning?
Why Offer Visioning?
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Offering Vision Board
Offering Vision Board
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To explore?
To explore?
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Market analysis
Market analysis
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Market research
Market research
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Marketing research
Marketing research
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IKIGAI Discovery Exercise
IKIGAI Discovery Exercise
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Business Vision Board Exercise
Business Vision Board Exercise
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Wall of Ideas Exercise
Wall of Ideas Exercise
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Vision Canvas Exercise
Vision Canvas Exercise
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PESTEL Analysis
PESTEL Analysis
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Industry Analysis considers
Industry Analysis considers
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Competitor Analysis
Competitor Analysis
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Consumer Analysis
Consumer Analysis
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Offering Analysis
Offering Analysis
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Micro-Environment
Micro-Environment
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Political factors
Political factors
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Economic factors
Economic factors
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Societal Factors
Societal Factors
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Technological Factors
Technological Factors
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Environmental Factors
Environmental Factors
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Legal Factors
Legal Factors
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The 4 Stages of Offering
The 4 Stages of Offering
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Critical Offer Questions
Critical Offer Questions
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Start Dreaming
Start Dreaming
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Business Visioning Process
Business Visioning Process
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Offering Visioning Definition
Offering Visioning Definition
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MESO Environment
MESO Environment
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Study Notes
Diploma in How to Start a Business: Power of Visioning
- The diploma focuses on the power of visioning in starting a business.
- Objectives include exploring business visioning, offering visioning, and market research concepts.
- Vision is the ultimate algorithm for success.
Business Visioning
- Business visioning involves both creative and analytical processes.
- It helps identify and design the desired future state of a business.
- Business visioning is about dreaming and envisioning a desired end state.
- Visioning process entails creating a mental image of the future business.
- The image should then translate the image into a business vision and transformation into a mission statement.
- Required steps will need to be identified to reach the vision.
- You should explore the business visioning process, its importance, and practical exercises, as well as understand the vision attributes and criteria.
- When business visioning, you should adapt the vision according to research.
Importance
- Visioning allows for the realization of goals, dreams, and aspirations.
- It allows for the creation of clear business goals and design business roadmaps.
- Visioning guides endeavors by looking at the bigger picture.
- Next steps include ensuring relevance, creating goals, objectives, strategies, and market research.
Exercises
- Practical visioning exercises include:
- IKIGAI Discovery: explore and discover your ultimate life purpose/why
- Vision Board: visualize what your dream business would look like
- Wall of Ideas: collaborative session to display ideas
- Vision Canvas: Co-design 5 key steps to reach your business vision
IKIGAI Discovery
- Involves exploring and discovering your life's purpose, manifesting it in activities, and creating a sense of direction for goal achievement.
- Focus on predominant passions, dreams, needs, and aspirations.
- IKIGAI intersects what you love, are good at, can be paid for, and what the world needs.
- The Toronto Star referenced IKIGAI in 2016.
Business Vision Board
- A Business Vision Board helps visualize the dream business
- The board should depict your purpose and dreams, align your goals, and create a visible bucket list.
- Elements to include for a vision board: desired future state, dream office, core values, purpose, role model quotes, business locations, quality of like, difference and impact
- Examples include: The Leaders in Heals, 2018 and Metropreneur, 2019
- Other examples include: Amber Housley, 2019, Happily Ever Poor, 2021, Sarah Prout, 2019 and Dream|a|Latte, 2016
Wall of Ideas
- Wall of Ideas involves creating a group of colleagues, employees, and partners
- Display short-term, medium-term, and long-term goals
- Inspire creativity and generate ideas in a short period of time
- In the process: trigger questions, ideas clustering, ideas parking lot, and accessible areas
- Wall of Ideas facilitates the gathering of results, questions, and comparison of boards
- Acquity Group, 2013, UXDICT, 2016, Interaction Design Foundation, 2020, MSU, 2014, Notist, 2018 ,and Service Design Tools, 2021
Business Vision Canvas
- Business Vision Canvas allows for co-design 5 key steps to reaching your business vision
- Clarity supports the overall concept of the business
- Core design criteria for a business model and strategy
- Design a Better Business referenced this in 2021
Practical Visioning Challenge Exercises
- Discover your personal IKIGAI
- Design a Business Vision Board
- Create a visible Wall of Ideas
- Sketch a Business Vision Canvas
Business Visioning Criteria
- Futuristic: defines direction and identifies the characteristics, potential, purpose & impact.
- Inspiring: create an image, evaluate support, explore aspirations, and identify the ultimate goal.
- Motivational: encourage buy-in, commitment, emotional connection, and core value alignment.
- Purposeful: establish direction, picture the future, break down actions, and ensure strategies.
- Unique: compare visions, ensure uniqueness, identify similarities, and determine stages.
- Other items to consider include: being specific, measurable, achievable, realistic, time bound, believable, authentic, impactful, memorable, and challenging (SMART).
Offering Visioning
- Offering visioning is about identifying what you are going to sell and the future state of that offering.
- What to Sell: concept, prototype, production, or an idea.
- The Offering Visioning process entails creating a mental image, translating it into a product/service vision, and transforming the image into a mission statement
- In this process, consider the What, Who, Why
Why Offering Visioning is Important
- Vision and mission are both a work-in-progress
- Determines the business plan of what the goal is
- The endeavors will guide the bigger picture forward
- Critical questions include determining what to sell, why, to whom, how it helps consumers, its link to the vision, and its future impact.
Offering Visioning Exercises:
- Design an Offering Vision Board
- Create a visible Wall of Ideas
- Sketch an Offering Vision Canvas
Offering Vision Board
- Create a visible & visually attractive offering bucket list
- Visualize what your ideal future offering would look like
- Align with vision for business & depict optimal future state
- Items in a Vision Board include: type of product, purpose, design, problem address, creative structures, examples, core values, and target customer.
Offering Vision Canvas
- Includes important items to include such as vision, features, problems, rivals, target, costs, needs and channels.
- Practical Exercises
- Design an Offering Vision Board
- Create a visible Wall of Ideas
- Sketch an Offering Vision Canvas
Market Research
- Prioritize market research at the seed and startup stage.
- Ask the what, who, where, when, why, and how of the business venture
- Analyze the concept of market analyses
- Compare the market and marketing research methods
- Highlight the research and consideration areas for the research methods
- Discuss the market research categories
Concepts
- Market analysis involves observing the industry and market, discovering trends, identifying internal and external factors, understanding strategic influence, and noting the impact on decisions and actions.
- Market research consists of observing markets, discovering customer segments, keeping the business problem in mind, customer profiling, and identifying needs and offerings.
- Marketing research uses the 4P's: product, price, place, promotion, people, evidence and process.
Categories include
Market research levels include
- Macro-enviroment
- Meso-environment
- Micro-environment
Macro
- To determine the Macro levels you would do a PESTEL analysis: Political, Economic, Societal, Technological, Environmental and legal.
Political
- Refers to examining the influence of government, policies, political stability, and government regulations.
Economic
- Relates to: exchange, inflation, and interest rates, consumer income, the power of suppliers, and factors that affect purchasing power.
Societal
- Encompasses: population norms, customs, societal demographics, growth rates, lifestyles, cultures, choices and behaviours.
Technological
- Covers automation, innovation, and R&D, incentives, disruptive technologies, as well as sustainability.
Environmental
- Considers the sourcing impacts, pollution targets, ecological regulations, and responsible practices.
Legal
- Considers laws and regulations for: employment, consumer protection, ethics and changes impacting business.
Meso
- Meso market research levers: Industry, Competitors, Consumers and Offerings.
Industry
- Considers statistics on growth and growth potential
- Patterns and trends within the industry
- Change driver estimations predictions
- Customer rivals, and supplier forecasts.
Competitors
- Considers rival industries, market share, business, and the strengths of its competitors.
Consumers
- Broad target market analysis
- Customer profiles personas
- Market strategy and sales
Offerings
- This would consist of gathering research to fine and refine ideas
- Compare with competitive market analysis
- Determine the customer features they require
Micro
- Micro market research levels include employees, suppliers, partners and investors.
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