Power of Visioning in Business

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Questions and Answers

What does business visioning primarily involve?

  • Undertaking creative and analytical processes to identify a desired future state. (correct)
  • Executing immediate operational tasks.
  • Creating financial projections for the next quarter.
  • Analyzing the current market trends exclusively.

A business vision is implemented once and never needs to be adapted according to research.

False (B)

Name three benefits of visioning for a business.

Realising goals and aspirations, creating a clear purpose, designing a business roadmap.

The visioning process involves translating a mental image into a business ___________.

<p>vision</p> Signup and view all the answers

Match the following visioning exercises with their descriptions:

<p>IKIGAI Discovery = Exploring your ultimate life purpose and manifesting purpose. Vision Board = Visualising your dream business and aligning your goals. Wall of Ideas = Creating a space to display short-term, medium-term, &amp; long-term ideas. Vision Canvas = Co-design key steps in reaching your business vision.</p> Signup and view all the answers

What’s a primary purpose of 'IKIGAI Discovery' in business visioning?

<p>Exploring and manifesting your ultimate life purpose in professional activities. (B)</p> Signup and view all the answers

A business vision board should only contain numbers and financial goals.

<p>False (B)</p> Signup and view all the answers

Name three components that should be included on a Business Vision Board.

<p>Desired future state, role model quotes, core business values.</p> Signup and view all the answers

A 'Wall of Ideas' is useful for inspiring __________ and generating ideas quickly.

<p>creativity</p> Signup and view all the answers

Match the stage of the 'Wall of Ideas' process to a description:

<p>Gather results = Collecting the outcomes. Trigger questions = Stimulating queries related to your vision. Interesting ideas = Identifying things that provoke consideration. Compare boards = Contrasting different visualisations or plans.</p> Signup and view all the answers

Which of the following is a key aspect of the 'Futuristic' criteria in business visioning?

<p>Determining the business's direction and forecasting its potential. (B)</p> Signup and view all the answers

A business vision should not be 'inspiring', as it must focus solely on quantitative data.

<p>False (B)</p> Signup and view all the answers

Why is an 'emotional connection' important in a 'Motivational' vision?

<p>It inspires long-term commitment and encourages buy-in from all stakeholders.</p> Signup and view all the answers

A 'Purposeful' business vision ensures that strategies are aligned to reach the overall ____________.

<p>vision</p> Signup and view all the answers

Match the attribute with the component of the 'SMART' acronym:

<p>Specific = Detailed goal. Measurable = Quantifiable progress. Achievable = Realistic attainability. Realistic = Feasible in the current environment. Time Bound = Defined completion date.</p> Signup and view all the answers

When defining 'Offering Visioning', what is the primary focus?

<p>Identifying what you’re going to sell and its desired future state. (B)</p> Signup and view all the answers

In 'Offering Visioning', the vision and mission are static and should not evolve.

<p>False (B)</p> Signup and view all the answers

State three 'Critical questions' that should be asked during offering visioning.

<p>What are you going to sell specifically? Why do you want to sell this offering? Who do you want to sell this offering to?</p> Signup and view all the answers

An 'Offering Vision Board' should include the _______ of the product of service you have to offer.

<p>type</p> Signup and view all the answers

Match the item that should be included on an 'Offering Vision Canvas' to the area it covers:

<p>Vision = A picture of what the future will look like. Features = Specific capabilities of the offering. Problem = An issue affecting your user. Rivals = Direct and indirect competitors. Target = Who is the offering for. Costs = The price a customer would pay. Needs = What the consumer is searching for. Channels = Where will the product/service be offered.</p> Signup and view all the answers

What is the role of 'Market Research' primarily at the seed and startup stage?

<p>Prioritising sound market research. (A)</p> Signup and view all the answers

'Marketing research' and 'Market analysis' are exactly same; the terms can be used interchangeably.

<p>False (B)</p> Signup and view all the answers

Name the three market research categories.

<p>Macro-environment, Meso-environment, Micro-environment.</p> Signup and view all the answers

Market analysis involves discovering trends that affect a __________.

<p>business</p> Signup and view all the answers

Match the 'Market research category' with key component:

<p>Macro-environment = PESTEL Analysis Meso-environment = Competitors Micro-environment = Employees</p> Signup and view all the answers

Which factor is assessed in 'Political' considerations within a PESTEL analysis?

<p>Influence of government over industry. (C)</p> Signup and view all the answers

Societal considerations in PESTEL analysis include only population norms and customs.

<p>False (B)</p> Signup and view all the answers

What do 'Economic' factors in PESTEL analysis focus on?

<p>Exchange, inflation and interest rates, consumer income and employment rates</p> Signup and view all the answers

'PESTEL' analysis is a business measurement that captures Political, Economic, Social, Technological, Environmental, and __________ considerations.

<p>legal</p> Signup and view all the answers

Match the following PESTEL factors with examples:

<p>Economic = Inflation rates Political = Changes in tax laws Societal = Cultural trends Technological = Automation advancements Environmental = Recycling initiatives Legal = Employment laws</p> Signup and view all the answers

What’s the primary focus of 'Industry' analysis within the Meso-environment category?

<p>Statistics on growth &amp; growth potential. (B)</p> Signup and view all the answers

'Supplier analysis' is directly included in the meso-environment category of market research.

<p>False (B)</p> Signup and view all the answers

What main factor is involved while analyzing consumers/persona in 'Meso' considerations?

<p>Broad target market analysis.</p> Signup and view all the answers

When comparing with competitive analysis for 'Offerings' within the Meso-environment, the intention is to refine __________.

<p>ideation</p> Signup and view all the answers

Match the 'Market Analysis' elements within the 'Micro Category' with their meaning:

<p>Employees = Individuals working within the business. Suppliers = Entities providing necessary resources. Partners = Collaborators in business activities. Investors = Parties who invest capital for business growth.</p> Signup and view all the answers

Define the first step in the 'Visioning process'.

<p>Create a mental image of future business (A)</p> Signup and view all the answers

'Adapt vision according to research' is not a step in building a business visioning.

<p>False (B)</p> Signup and view all the answers

Name three Macro environment components from PESTEL Analysis

<p>Political, Economic, Social.</p> Signup and view all the answers

Transform vision into __________ statement.

<p>mission</p> Signup and view all the answers

Match the step in the offering visioning with component included in the step:

<p>Create mental image of future offering = Translate image into product/service vision Transform vision into mission statement = What | Who | Why</p> Signup and view all the answers

Which type of action is not considered when identifying required steps to reach vision.

<p>Political. (B)</p> Signup and view all the answers

Which of the following is a key aspect of business visioning?

<p>Identifying the desired future state of your business (B)</p> Signup and view all the answers

Business visioning primarily involves creative processes rather than analytical ones.

<p>False (B)</p> Signup and view all the answers

Name one of the practical visioning exercises.

<p>Vision Board</p> Signup and view all the answers

The visioning process translates ________ into business vision.

<p>image</p> Signup and view all the answers

Match the visioning exercises with their respective descriptions:

<p>IKIGAI Discovery = Explore your ultimate life purpose/why Vision Board = Visualise dream business Wall of Ideas = Inspire creativity Vision Canvas = Co-design steps to reach your business vision</p> Signup and view all the answers

Why is visioning important for a business?

<p>All of the above (D)</p> Signup and view all the answers

Visioning is a one-time activity and does not require adaptation based on research.

<p>False (B)</p> Signup and view all the answers

What is one way that 'Wall of Ideas' can contribute to business visioning?

<p>Inspire creativity</p> Signup and view all the answers

A business vision board should depict your ________ and dreams.

<p>purpose</p> Signup and view all the answers

Match the following attributes to the acronym SMART:

<p>Specific = Well defined and clear Measurable = Quantifiable and trackable Achievable = Realistic and attainable Relevant = Aligned with goals</p> Signup and view all the answers

Which of the following best describes 'offering visioning'?

<p>Identifying what you're going to sell and its desired future state (D)</p> Signup and view all the answers

Offering visioning focuses more on internal operations than on market demand.

<p>False (B)</p> Signup and view all the answers

Name one question that is critical for offering visioning.

<p>What</p> Signup and view all the answers

Offering ______ing helps to transform ________ into a mission statement.

<p>vision</p> Signup and view all the answers

Match the 'Offerting Vision Board' parameters as follows

<p>Product type = The kind of products offered Design elements = How it appeals aesthetically Core Values = Principles the product or service upholds Ideal Customer = Demographics of who should benefit</p> Signup and view all the answers

What kind of market research requires prioritization at the seed and startup stage?

<p>Conducting sound market research (C)</p> Signup and view all the answers

Market analysis and marketing research are essentially the same thing

<p>False (B)</p> Signup and view all the answers

What does PESTEL analysis entail in market research?

<p>factors analysis</p> Signup and view all the answers

Market analysis helps to note the impact of decision & ________.

<p>actions</p> Signup and view all the answers

Match the following areas to PESTEL analysis

<p>Political = Government influence Economic = Inflation rates Social = Cultural values Technological = Level of innovation</p> Signup and view all the answers

In the context of business visioning, what does it mean to 'envision a desired future state'?

<p>Creating a clear and compelling picture of where you want your business to be in the future (B)</p> Signup and view all the answers

A business vision should primarily focus on short-term goals to ensure quick wins.

<p>False (B)</p> Signup and view all the answers

Describe how a 'Vision Canvas' can contribute to the business model & strategy.

<p>Identify core design</p> Signup and view all the answers

Match the stages of the Wall of Ideas with the correct next stage:

<p>Gather results = Trigger Questions Trigger Questions = Idea clustering Idea clustering = Ideas parking lot Ideas parking lot = Accessible area</p> Signup and view all the answers

What is the primary goal of exploring and discovering your ultimate life purpose in IKIGAI Discovery?

<p>Create a sense of direction and facilitate goal-reaching (B)</p> Signup and view all the answers

Incorporating role model quotes in your offering vision board primarily serves to document historical insights.

<p>False (B)</p> Signup and view all the answers

How does identifying "success factors & measures" contribute to effective business visioning?

<p>Helps to be strategic</p> Signup and view all the answers

Analysing practical ________ exercises helps in translating strategic goals.

<p>visioning</p> Signup and view all the answers

Match the key criteria to the right example in defining a business vision.

<p>Unique = Compare to competitor's visions Purposeful = Establish direction Futuristic = Forecast full business potential Inspiring = Determine if vision supports image</p> Signup and view all the answers

Why is identifying "internal & external factors" important in market analysis?

<p>Understand influence on strategies (B)</p> Signup and view all the answers

Marketing research is primarily concerned with observing specific industry and market.

<p>False (B)</p> Signup and view all the answers

What is the primary focus of the Macro-environment level in market research?

<p>PESTEL analysis</p> Signup and view all the answers

To adapt the business vision, one must ensure an ________ position for relevance.

<p>optimal</p> Signup and view all the answers

Match the level of Market research to the category it analyses.

<p>Macro-environment = Political factors Meso-environment = Industry trends Micro-environment = Investor relations</p> Signup and view all the answers

What is the fundamental difference between 'market analysis' and 'marketing research' in the context of strategic planning and business development?

<p>Market analysis offers strategic insights and comprehensive industry understanding, whereas marketing research aids in tactical execution and promotional campaigns (A)</p> Signup and view all the answers

A well-crafted business vision should strictly adhere to current fashion and trends, overriding the core values and long-term goals of the company.

<p>False (B)</p> Signup and view all the answers

If a company's vision is simply "to dominate the market," what actionable steps should be initiated during the 'Inspiring' criteria stage to ensure deeper emotional engagement from stakeholders?

<p>Show enthusiasm</p> Signup and view all the answers

Rather than creating solely a short-term, quantifiable measure to follow objectives, instead focus on ________ visions.

<p>longterm</p> Signup and view all the answers

A high-end coffee retailer wants to expand into new regions. Match the PESTEL factor with the immediate strategic decision the business must make:.

<p>Political (e.g., local market regulations) = Adapting promotional tactics Economic (e.g., income of consumers) = Modifying packaging to be appropriate Societal (e.g., cultural appreciation of coffee) = Determine distribution networks for product delivery Technological (e.g., inventory software) = Determining the inventory of each coffee plant</p> Signup and view all the answers

Which of the following is NOT a primary goal of business visioning?

<p>Adapting the vision to competitor's strategies (A)</p> Signup and view all the answers

Ikigai Discovery primarily focuses on business goals rather than personal fulfillment.

<p>False (B)</p> Signup and view all the answers

Business visioning involves both creative and what other type of processes?

<p>analytical</p> Signup and view all the answers

In market analysis, understanding the influence on ______ is a key factor.

<p>strategies</p> Signup and view all the answers

Match the followings to their related PESTEL analysis area:

<p>Influence of the government over industry = Political Population norms, customs &amp; values = Societal Levels of innovation, automation &amp; R/D = Technological Ethical trading rules &amp; regulations = Legal</p> Signup and view all the answers

Which analytical framework, when integrated with 'IKIGAI Discovery', can facilitate the creation of a business vision that harmonizes personal purpose with strategic market positioning?

<p>SWOT Analysis (B)</p> Signup and view all the answers

In the context of business visioning, a 'Wall of Ideas' exercise is fundamentally designed to converge disparate viewpoints into a singular, coherent strategic direction.

<p>False (B)</p> Signup and view all the answers

What is the theoretical upper limit of iterations required to refine a 'Business Vision Canvas' such that it incorporates both emergent market trends and previously unforeseen Black Swan events?

<p>Infinite (∞)</p> Signup and view all the answers

When employing business visioning to strategically navigate shifting paradigms, a business should aim to iteratively align its vision with the emergent ______ of societal values and technological advancements.

<p>Zeitgeist</p> Signup and view all the answers

Match the following visioning tools with their primary application in the strategic planning process:

<p>IKIGAI Discovery = Identifying core personal values and aligning them with business objectives. Vision Board = Creating a visual representation of the desired future state of the business. Wall of Ideas = Generating a diverse range of potential strategies and innovations. Business Vision Canvas = Systematically evaluating and refining strategic options for long-term viability.</p> Signup and view all the answers

Which element of the PESTEL analysis framework is most directly concerned with the regulatory burden imposed on novel business models predicated on decentralized autonomous organizations (DAOs)?

<p>Legal (A)</p> Signup and view all the answers

A business vision optimized for resilience should prioritize immutable objectives over adaptive strategies to counteract unforeseen market volatility.

<p>False (B)</p> Signup and view all the answers

What is the minimum acceptable coefficient of determination ($R^2$) when statistically validating the correlation between a defined 'Business Vision' and empirically observed operational outcomes to justify continued strategic investment?

<p>There is no single minimum acceptable $R^2$.</p> Signup and view all the answers

In the realm of 'Offering Visioning,' preemptively identifying potential supply chain fragility necessitates a rigorous application of ______ modeling to stress-test operational resilience.

<p>Monte Carlo</p> Signup and view all the answers

Match each element of a 'Business Vision Board' with its corresponding function in enhancing strategic clarity:

<p>Desired future state = Articulating tangible, long-term objectives. Role model quotes = Providing cognitive anchors for leadership inspiration. Core business values = Ensuring ethical and cultural alignment across all business activities. Ideal business locations = Identifying optimal geographic areas for strategic resource deployment.</p> Signup and view all the answers

What is the most critical limitation of relying solely on the 'Delphi Method' for refining a 'Wall of Ideas' within an agile business visioning process?

<p>Potential for 'groupthink' and suppression of dissenting viewpoints. (B)</p> Signup and view all the answers

The economic element of PESTEL analysis is solely concerned with macroeconomic indicators such as GDP growth and inflation rates, and excludes microeconomic factors like consumer behavior.

<p>False (B)</p> Signup and view all the answers

Quantitatively express the fundamental trade-off between vision fidelity (Vf) and strategic agility (Sa) in a dynamic business environment, where 'c' represents a context-dependent constant.

<p>$Vf \cdot Sa = c$.</p> Signup and view all the answers

In the context of creating a 'Business Vision Board,' the proactive mitigation of cognitive biases, such as anchoring bias and confirmation bias, can be achieved through the systematic integration of ______ methodologies.

<p>Red Teaming</p> Signup and view all the answers

Match each attribute of a 'futuristic' business vision with its corresponding metric for evaluating strategic foresight:

<p>Determine business direction = Alignment Index Identify characteristics of business = Differentiation Factor Forecast full potential of business = Growth Curve Estimation Discover its purpose &amp; impact = Societal Value Added (SVA)</p> Signup and view all the answers

Which type of market research is most appropriate for determining the 'price elasticity of demand' of a novel, highly disruptive technological offering with limited historical sales data?

<p>Causal Research (A)</p> Signup and view all the answers

The primary purpose of 'Offering Visioning' is to rigidly define the characteristics of a product or service, thereby minimizing the degrees of freedom for subsequent innovation processes.

<p>False (B)</p> Signup and view all the answers

Formally express the second-order effects of a business vision that demonstrably enhances both shareholder value and ecological sustainability, using the language of triple bottom line accounting.

<p>Positive externalities.</p> Signup and view all the answers

When facing 'wicked problems' in strategic foresight, the application of ______ methodologies is crucial for decoupling solution design from preconceived notions.

<p>Design Thinking</p> Signup and view all the answers

Match the stages of a Wall of Ideas with the strategic benefit it provides:

<p>Trigger Questions = Stimulate innovative thinking. Ideas Clustering = Form patterns for potential applications. Ideas Parking Lot = Preserve potential strategies. Accessible Area = Communicate strategy.</p> Signup and view all the answers

What is the most significant methodological challenge in empirically validating the long-term 'motivational' impact of a 'Business Vision' on employee engagement?

<p>Quantifying inherently subjective psychological constructs with precision. (C)</p> Signup and view all the answers

In the context of business visioning, the pursuit of a 'unique' vision necessitates complete divergence from established industry best practices.

<p>False (B)</p> Signup and view all the answers

What is the minimum number of 'personas' required to adequately represent the target customer segments for a disruptive innovation undergoing Offering Visioning?

<p>There is no single minimum.</p> Signup and view all the answers

When using a Vision Canvas to establish strategic objectives the integration of ______ can allow for the rapid identification and mitigation of internal contradictions of self-deception.

<p>dialectical inquiry</p> Signup and view all the answers

Match the following components of a PESTEL analysis with examples of their respective factors that could impinge upon or advantage a nascent high-technology social enterprise:

<p>Political = Changes in government subsidies for renewable energy research, and associated policies to incentivise public consumption. Economic = Fluctuations in the global price of rare earth metals used in the construction of components, affecting the enterprise's profit margins. Societal = Changing social attitudes regarding environmental stewardship and the consumption of services from organisations exhibiting commitment to this. Technological = The pace of innovation in energy harvesting technologies, and the rate of adoption into the population. Environmental = Regulatory approval for sustainable development, compliance with emissions standards, investment in ethical manufacturing. Legal = Protection of intellectual property, consumer protection laws, and data privacy regulations.</p> Signup and view all the answers

What is the primary statistical pitfall of employing univariate analysis to interpret data obtained from “Wall Of Ideas” concerning customer pain points?

<p>Failure to address multicollinearity and interaction effects. (B)</p> Signup and view all the answers

In Offering Visioning, complete objectivity in assessing the creative structures of an offering is entirely achievable when leveraging advanced machine learning algorithms.

<p>False (B)</p> Signup and view all the answers

Express the relationship between risk mitigation (Rm), opportunity capture (Oc), and internal resource optimization (Iro) within a well-defined business vision, where 'k' is any constant non-negative scalar.

<p>$Rm + Oc + Iro &gt;=k$</p> Signup and view all the answers

A proactive framework for dynamically aligning long-term strategic vision with emergent market realities relies heavily on iterative application of ______ to capture shifting trends.

<p>Bayesian Updating</p> Signup and view all the answers

Match each ‘macro-environmental’ concern to examples of market research strategies:

<p>Political instability = Risk assessments. Economic slowdown = Sales and production forecasts. Social trends = Demographic surveys. Technological revolution = Consult industry experts/early adopters. Ecological issues = Environment agency research. Legal precedents = Analytic briefs by legal firms.</p> Signup and view all the answers

What inherent limitation impedes high-fidelity extrapolation of 'long tail' customer preferences derived from historical market research data when envisioning future offerings?

<p>Data sparsity and diminishing statistical power. (B)</p> Signup and view all the answers

The successful implementation of a Business Vision Canvas guarantees absolute immunity against strategic drift, even within chaotic and rapidly evolving technological landscapes.

<p>False (B)</p> Signup and view all the answers

What is the minimum number of independent variables required within a regression model to accurately capture interaction effects when analyzing consumer behaviour in Offering Visioning?

<p>Two.</p> Signup and view all the answers

Rigorous 'offering Visioning' necessitates a dialectical interplay between 'blue sky thinking' and strategic resource allocation guided by constraints of ______.

<p>Pareto efficiency</p> Signup and view all the answers

Associate the following research areas to the corresponding market research:

<p>Specific markets = Target market analysis Customer segments = Customer profiling Consumer insights = Customer profiling Offerings = Competitive analysis</p> Signup and view all the answers

In the framework of Offering Visioning, which cognitive bias most directly impedes accurate assessment of the competitive landscape?

<p>Blind-spot bias (D)</p> Signup and view all the answers

Ethical and legally sound business visioning practices permit the non-consensual deployment of pervasive neuromarketing techniques to elicit unconscious consumer preferences.

<p>False (B)</p> Signup and view all the answers

Articulate through the use of probability distribution; the likelihood of a new business (post visioning); positively influencing society despite, economic uncertainty.

<p>Beta distribution.</p> Signup and view all the answers

During periods of pronounced technological disruption, successful organizational visioning emphasizes the identification of second-order consequences through the application of ______ modeling.

<p>System Dynamics</p> Signup and view all the answers

Associate the following types of analysis with their market research goals:

<p>Broad target market analysis = Understand key demographics. Customer profiles = Identifying customer motivations. Sales strategy = Plan for scalable future business model.</p> Signup and view all the answers

Within the framework of business visioning, what constitutes the most critical element in aligning an organization's strategic objectives with its long-term aspirations?

<p>Articulating a vivid and empirically validated desired future state. (A)</p> Signup and view all the answers

Business visioning inherently necessitates a complete departure from established operational paradigms to foster innovation.

<p>False (B)</p> Signup and view all the answers

Elaborate on the pivotal role of 'ikigai discovery' in the strategic realignment of corporate visioning with deeply ingrained employee values.

<p>Ikigai discovery aligns corporate vision with employee values by identifying individual purpose, motivations, and contributions, fostering a unified and dedicated workforce.</p> Signup and view all the answers

The cornerstone of an effective vision board lies in its capacity to visually synthesize ______ aspirations with tangible strategic initiatives.

<p>transformative</p> Signup and view all the answers

Match the practical visioning exercise with its description:

<p>IKIGAI discovery = Explores and discovers one's ultimate life purpose that manifests in personal and professional activities. Vision Board = Visualizes a dream business and depicts purpose to align goals into a visually appealing format. Wall of Ideas = A collaborative exercise to create, display, and generate short, medium, and long-term ideas. Vision Canvas = Co-design the steps to reaching your business vision and clarify required supports, challenges, and opportunities.</p> Signup and view all the answers

Regarding the attributes and criteria of a well-formed vision statement, what is the most critical factor that ensures its enduring relevance and practical application?

<p>Its inherent adaptability to evolving market dynamics and technological advancements. (C)</p> Signup and view all the answers

A rigid adherence to predefined vision attributes, irrespective of contextual shifts, invariably ensures optimal strategic alignment.

<p>False (B)</p> Signup and view all the answers

Articulate the nuanced interdependencies between ‘business visioning’ and ‘offering visioning’ in the setting of a rapidly scalable technology startup.

<p>Business visioning outlines the broader organizational goals, while offering visioning specifies the products or services to achieve that vision, creating a cohesive and strategic approach.</p> Signup and view all the answers

Offering visioning essentially encapsulates the ______ process of defining not only the 'what' of the product but also its intended future impact and market positioning.

<p>creative</p> Signup and view all the answers

Match each element with its inclusion in an offering vision board:

<p>Type of product &amp; service = Defines the nature of what is being offered. Design elements of offering = Specifies the aesthetic and functional aspects. Core values of product &amp; service = Communicates the principles and ethics. Ideal customer you're targeting = The intended recepient consumer and their needs.</p> Signup and view all the answers

Within the domain of offering visioning, what constitutes the foremost consideration when harmonizing the product's design with overarching business objectives?

<p>Guaranteeing seamless functional integration that reinforces strategic goals. (D)</p> Signup and view all the answers

Offering visioning is primarily beneficial for nascent startups but offers negligible strategic value to established multinational corporations.

<p>False (B)</p> Signup and view all the answers

How does 'offering visioning' uniquely leverage market research to preemptively adapt to disruptive market forces and emergent consumer behaviors?

<p>Offering visioning leverages market research to anticipate disruptive forces and emergent behaviors, enabling proactive product adaptation and maintaining competitive relevance.</p> Signup and view all the answers

In today's dynamic business ecosystem, effective offering visioning is paramount for establishing a sustainable competitive advantage, especially through rigorous ______ analysis.

<p>market</p> Signup and view all the answers

Match the market research category with a description:

<p>Macro-environment = The external and broad environment is looked at through the PESTEL analysis. Meso-environment = The industry, competitors, consumers, and offerings are analysed to determine impact. Micro-environment = The internal employees, supplier, partner, and investors and assessed during analysis.</p> Signup and view all the answers

What key factor differentiates 'market research' from broader 'market analysis' when designing business and offering visions?

<p>Market research emphasizes the collection, analysis, and interpretation of data on target markets, consumer behavior, and competitor actions. (B)</p> Signup and view all the answers

Market research is primarily a cost-center activity, providing insights that rarely justify the capital expenditure for comprehensive data collection and strategic recalibration.

<p>False (B)</p> Signup and view all the answers

How can a PESTEL analysis framework be strategically adapted to evaluate the resilience and adaptability of a novel technological offering in a volatile emerging market?

<p>Adaptation involves weighting PESTEL elements by relevance and volatility, using scenario planning to model impacts, and developing adaptive strategies for swift market changes.</p> Signup and view all the answers

In the pursuit of sustainable competitive advantage, a nuanced grasp of the 'meso-environment' within market research is crucial for deciphering ______ strategies and preempting disruptive competitive maneuvers.

<p>competitor</p> Signup and view all the answers

Match the description of a 'PESTEL' area with its correct description:

<p>Political = Looks at the influence of goverment over the industry. Economical = Study's how factors such as exchange rates, inflation, consumer income, and employment rate play a part. Social = Study of population norms, culture and shopping decisions. Technological = Levels of innovation, automation and sustainability are measured. Environment = Looks at the materials that are used including sourcing impacts, pollution and carbon foot print targets. Legal = Measures the effectiveness of employment laws, consumer protection and regulations.</p> Signup and view all the answers

Regarding strategic deployment of the 'Wall of Ideas' visioning exercise, which protocol most effectively stimulates radical innovation and mitigates cognitive entrenchment within established R&D teams?

<p>Fostering cross-disciplinary collaboration with participants from divergent domains. (B)</p> Signup and view all the answers

The utility of a Business Vision Canvas is exclusively confined to nascent ventures, offering negligible strategic insight to established organizations with mature operational frameworks.

<p>False (B)</p> Signup and view all the answers

Develop a comprehensive strategy for a multinational consumer goods company to effectively leverage ‘IKIGAI Discovery’ in realigning its global supply chain operations with UN Sustainable Development Goals (SDGs).

<p>A strategy involves assessing employee purpose alignment with SDGs, retraining, incentivizing sustainable practices, and transparent reporting to stakeholders, ensuring ethical supply chain alignment.</p> Signup and view all the answers

In the strategic deployment of a 'Business Vision Board,' the deliberate integration of ______ metrics alongside qualitative imagery facilitates a robust feedback loop and enhances objective performance tracking.

<p>quantifiable</p> Signup and view all the answers

Match the success factor to the next-step action:

<p>Ensure optimal position for relevance = Conduct market research &amp; analysis Create goals, objectives, &amp; milestones = Ensure optimal position for relevance Design strategies, decisions, &amp; actions = Create goals, objectives, &amp; milestones Identify success factors &amp; measures = Design strategies, decisions, &amp; actions</p> Signup and view all the answers

What is the most critical consideration when applying 'ikigai discovery' in a high-turnover, project-based organizational structure to improve employee retention and engagement?

<p>Customizing project assignments to align with individual ikigai profiles. (B)</p> Signup and view all the answers

Effective business visioning should exclusively focus on creating disruptive innovations that redefine extant market paradigms.

<p>False (B)</p> Signup and view all the answers

In what ways can an organization systematically integrate vision attributes and criteria into its performance management system to promote goal congruence and enhance strategic performance?

<p>Integration involves cascading vision-aligned objectives, incorporating vision-based KPIs, incentivizing visionary behavior, and conducting regular vision audits to reinforce alignment.</p> Signup and view all the answers

To foster resilience in a rapidly evolving market, business visioning should incorporate scenario planning and ______ analysis to proactively address various potential future states.

<p>sensitivity</p> Signup and view all the answers

Match the 'futuristic criteria' with its correct description:

<p>Determine business direction = How will the brand move as time goes on? Identify characterisitcs of business = What are the key characteristics that make up the business? Forecast full potential of business = How far can the business grow into the future? Discover its purpose &amp; impact = How will the business effect its target audience.</p> Signup and view all the answers

When should the core values of a product or service not be included in an offering vision board?

<p>Core business values should always be part of an offering vision board. (B)</p> Signup and view all the answers

The question: 'What type of product or service are you providing?' should not be include on a 'What to include list.'

<p>False (B)</p> Signup and view all the answers

Describe how the goal: 'Realise goals, dreams, and aspirations' is an important visioning tool?

<p>In order to have a business operate in a sustainable, efficient, and effective manner requires goal setting and the ability to see and envision the future.</p> Signup and view all the answers

Business visioning is vital for ensuring optimal position as it ensures ______ for relevance.

<p>relevance</p> Signup and view all the answers

Link the description to the appropriate method:

<p>Design an Offering Vision Board = A means of creating something that is visually appealing and a bucket list for offerings. Create a visible Wall of Ideas = Create short, medium, and long term goals. Sketch an Offering Vision Canvas = Sketch core visions for design criteria and strategy.</p> Signup and view all the answers

In an Offering Vision Board, what is the significance of role model quotes?

<p>To provide quick inspiration and motivation. (D)</p> Signup and view all the answers

External success is always more important than internal support and core values.

<p>False (B)</p> Signup and view all the answers

Highlight steps to ensure strategies are aligned with the end business vision.

<p>Establish an ultimate direction, create a bigger picture of the future, break picture into short-term actions and ensure strategies help reach vision.</p> Signup and view all the answers

A Business Vision statement is meant to address ______, your business, and how you will help your customers.

<p>the future</p> Signup and view all the answers

Match each business visioning component to what they represent in visioning your business:

<p>Futuristic = Criteria looks at the impacts that your company will have given a specific period of time. Inspiring = Criteria provides how the support of the end goal can be brought to the team. Motivational = Criteria allows for vision buy in, long-term commiment and shows core value emotional connection. Purposeful = Criteria ensures strategies help reach vision. Unique = Ensure that the vision outshines and outcompetes competitors.</p> Signup and view all the answers

Visioning in business involves a dual process: it requires both ______ thinking to conceptualize novel opportunities and rigorous ______ of feasibility and market dynamics.

<p>creative, analysis</p> Signup and view all the answers

A multi-faceted approach to business visioning integrates considerations across various analytical frameworks. Which of the following represents the most advanced amalgamation of these frameworks, optimized for revealing emergent opportunities rather than sustaining incremental improvements?

<p>A dynamic systems model incorporating STEEPV (Social, Technological, Economic, Environmental, Political, Values) factors, analyzed through agent-based modeling to simulate long-term impacts and feedback loops. (B)</p> Signup and view all the answers

Propose a novel, quantifiable metric beyond traditional financial KPIs to evaluate the effectiveness of a business vision in fostering organizational innovation and adaptability. Justify its applicability with reference to established organizational behavior theories.

<p>The 'Visionary Adaptability Quotient' (VAQ) measures the velocity of strategic pivots weighted by their success rate relative to initial objectives, indexed against a benchmark of competitor agility. It reflects both proactive exploration and exploitation, aligning with ambidextrous organization theory.</p> Signup and view all the answers

The central tenet of 'offering visioning' posits that market success is solely contingent on accurately forecasting consumer demand, thus negating the importance of proactively shaping consumer preferences through innovative product design and strategic marketing initiatives.

<p>False (B)</p> Signup and view all the answers

Match each market research level with its corresponding analytical focus:

<p>Macro-environment = Examination of broad external factors like PESTEL (Political, Economic, Social, Technological, Environmental, Legal) influences on the business. Meso-environment = Analysis of industry dynamics, competitors, consumers, and offerings to understand the competitive landscape and market forces. Micro-environment = Assessment of internal stakeholders such as employees, suppliers, partners, and investors and their impact on business operations.</p> Signup and view all the answers

In the context of business, what is the primary function of visioning?

<p>To envision a <em>desired future state</em> and set a foundation for the business (A)</p> Signup and view all the answers

Business visioning is solely a creative process, relying little on analytical thinking.

<p>False (B)</p> Signup and view all the answers

What key process is necessary to translate a mental image of a future business into a tangible business direction?

<p>vision translation</p> Signup and view all the answers

Visioning helps businesses realize goals, dreams, and aspirations by providing a ______ for the business.

<p>purpose</p> Signup and view all the answers

Match the practical visioning exercises with their descriptions:

<p>IKIGAI Discovery = Exploring your ultimate life purpose to guide personal and professional activities. Vision Board = Visualizing your dream business and aligning your goals with your purpose. Wall of Ideas = Creating a group of colleagues to display short term, medium term and long term ideas Vision Canvas = Co-designing steps to reaching business vision</p> Signup and view all the answers

What is the primary emphasis of the IKIGAI Discovery exercise in practical visioning?

<p>Exploring and discovering one's ultimate life purpose (D)</p> Signup and view all the answers

A Business Vision Board solely focuses on financial goals and metrics.

<p>False (B)</p> Signup and view all the answers

In creating a Business Vision Board, what key elements should be included to ensure it is comprehensive and actionable?

<p>core business values,desired future state</p> Signup and view all the answers

The Wall of Ideas exercise is designed to inspire creativity and generate ideas in a ______ period of time.

<p>short</p> Signup and view all the answers

Match the steps in the Wall of Ideas process with their descriptions:

<p>Trigger questions = The initial step to spark group thinking and discussion Ideas clustering = Grouping related concepts to identify patterns and themes Ideas parking lot = Setting aside not immediately fitting ideas for future reevaluation Accessible area = Ensuring all participants can easily view and contribute to the wall</p> Signup and view all the answers

What is the central aim of the Business Vision Canvas exercise?

<p>To co-design key steps for reaching one's business vision (D)</p> Signup and view all the answers

A business should avoid including what they're going to sell during the offering visioning process.

<p>False (B)</p> Signup and view all the answers

In the context of offering visioning, what is the first step in the visioning process you should take?

<p>create mental image</p> Signup and view all the answers

Offering visioning helps businesses determine what they're going to sell by determining the offering ______.

<p>design</p> Signup and view all the answers

Match the element that should be included in an offering vision board with their descriptions:

<p>Ideal customer = A description of ideal customer you are targeting Services = An outline of the different types of services that you offer Values = An outline of the core values that you offer Creative offerings = A design for the business that can have different creative structures</p> Signup and view all the answers

What is the primary goal of conducting sound market research in the context of business?

<p>To understand market dynamics and business goals. (A)</p> Signup and view all the answers

Market analysis and marketing research are identical processes with the same objectives.

<p>False (B)</p> Signup and view all the answers

When performing a market analysis, what essential actions should a business undertake to ensure an effective strategy?

<p>note the impacts</p> Signup and view all the answers

In market research, it is important to discover various ______ segments to identify needs regarding their offerings.

<p>customer</p> Signup and view all the answers

Match the component of the marketing research to its description:

<p>Product = Outline what your company produces, to identify what is marketable within various customer segments Price = Determine how much the product will cost Place = Determine where your company will operate and deliver goods too Promotion = Determine the promotion strategy used on customers</p> Signup and view all the answers

What is the focus of the macro-environment level in market research?

<p>Broad external factors affecting all businesses. (D)</p> Signup and view all the answers

PESTEL analysis only considers factors within the micro-environment.

<p>False (B)</p> Signup and view all the answers

What impact do the political factors analyzed in PESTEL have on an industry and what decisions do those factors affect?

<p>governmental regulations</p> Signup and view all the answers

In a PESTEL analysis, economic factors include exchange, inflation and interest rates, as well as, availability and power of ______.

<p>suppliers</p> Signup and view all the answers

Match the PESTEL element with the area:

<p>Government = Political Consumer = Societal Innovation = Technological Scarcity of materials = Environmental</p> Signup and view all the answers

What is the primary emphasis of the meso-environment level in market research?

<p>Industry-specific dynamics, including competitors and consumers. (B)</p> Signup and view all the answers

The micro-environment in market research primarily concerns broad societal trends rather than specific industry factors.

<p>False (B)</p> Signup and view all the answers

Industry statistics focus primarily on industry trends, patterns, and fluctuations, what other statistics should be considered?

<p>growth potential</p> Signup and view all the answers

When performing a competitive market strengths analyses, it is important to determine the consumer offering feature ______.

<p>preferences</p> Signup and view all the answers

Match the description to the area of market research:

<p>Employees = Micro Industry = Meso PESTEL = Macro</p> Signup and view all the answers

What is the primary advantage of ensuring a business vision is futuristic?

<p>It helps determine business direction and purpose. (C)</p> Signup and view all the answers

An inspiring business vision solely relies on setting ambitious financial targets.

<p>False (B)</p> Signup and view all the answers

What are several criteria of a motivational vision for a business?

<p>buy-in,emotional connection</p> Signup and view all the answers

A purposeful business vision ensures that strategies help reach vision by taking ______ and implementing ways to secure them.

<p>actions</p> Signup and view all the answers

Match the following SMART principle with its element of S.M.A.R.T goals:

<p>Time Bound = Goals should have a deadline. Realistic = Goals must be achievable. Achievable = Goals must be attainable. Measurable = Goals should have metric</p> Signup and view all the answers

What is 'IKIGAI' discovery? (Select all that apply)

<p>A holistic approach to establishing focus and creating a sense of direction in strategic planning (A), Manifest purpose in personal and professional activities (C)</p> Signup and view all the answers

In the context of 'Wall of Ideas,' diversity is discouraged in the composition of the group involved.

<p>False (B)</p> Signup and view all the answers

What are the major differences in focus between 'market research' and 'marketing research'?

<p>internal vs external</p> Signup and view all the answers

In a world of constant change and evolution, what should be the characteristic of business vision?

<p>adaptability</p> Signup and view all the answers

Match the characteristic with the Vision.

<p>Impactful = Having a strong effect. Believable = Deserving trust and reliance Specific = Clearly defined or identified Authentic = Genuine and original</p> Signup and view all the answers

Which activity is NOT a component of the initial steps in business visioning?

<p>Reviewing historical financial data. (A)</p> Signup and view all the answers

The primary purpose of business visioning is to ensure compliance with current legal regulations.

<p>False (B)</p> Signup and view all the answers

What is the dual nature of the process that needs to be undertaken to identify and design the desired future state of your business?

<p>creative and analytical</p> Signup and view all the answers

The visioning process involves translating the ______ mental image of a future business into a tangible business vision.

<p>initial</p> Signup and view all the answers

Which of the following does business visioning primarily help in, beyond just defining a business roadmap?

<p>Realizing goals, dreams, and aspirations (D)</p> Signup and view all the answers

Ensuring an 'optimal position for relevance' negates using market research and analysis.

<p>False (B)</p> Signup and view all the answers

What is the ultimate aim of IKIGAI discovery?? State in one word.

<p>purpose</p> Signup and view all the answers

The IKIGAI discovery exercise helps manifest personal purpose in both ______ and professional activities.

<p>personal</p> Signup and view all the answers

Match the following aspects of IKIGAI with their corresponding descriptions:

<p>Passion = What you love and what you are good at. Mission = What you love and what the world needs. Vocation = What the world needs and what you can be paid for. Profession = What you are good at and what you can be paid for.</p> Signup and view all the answers

Which of these is NOT a typical element to include in a business vision board?

<p>Competitor analysis reports. (D)</p> Signup and view all the answers

A business vision board should primarily focus on past achievements to accurately reflect the company's history.

<p>False (B)</p> Signup and view all the answers

In the context of a business vision board, what is the aim of including "role model quotes"?

<p>inspiration</p> Signup and view all the answers

Vision Boards should include the business' ______ values to ensure a strong foundation.

<p>core</p> Signup and view all the answers

Match the following stages of the "Wall of Ideas" visioning exercise with their descriptions:

<p>Trigger questions = Initial brainstorming to stimulate idea generation within the group. Ideas clustering = Grouping similar ideas together to find common themes and patterns. Ideas parking lot = A designated space for ideas that are not immediately relevant but may be useful later. Accessible area = Making the wall easily viewable and modifiable for all team members.</p> Signup and view all the answers

What is the primary benefit of creating a Wall of Ideas with colleagues and employees?

<p>Inspiring creativity and generating ideas quickly. (A)</p> Signup and view all the answers

The 'Wall of Ideas' technique is most effective when participants are strictly limited to sharing one idea each to encourage concise communication.

<p>False (B)</p> Signup and view all the answers

What is the purpose of an 'Ideas Parking Lot' in the context of a 'Wall of Ideas' session?

<p>deferral</p> Signup and view all the answers

When creating a Wall of Ideas, the process should aim to have an ______ accessible area, to encourage collaboration.

<p>openly</p> Signup and view all the answers

Match the following steps and their description, related to Business Vision Canvas:

<p>Core design criteria = Criteria of the business and strategy. Identify steps = Key stpes to get business vision. Business vision = Describe business vision to be implemented. Challenges = Challenges that may be faced in reaching vision.</p> Signup and view all the answers

Which of the following best describes the purpose of a Business Vision Canvas?

<p>Co-designing key steps to achieve a business vision. (B)</p> Signup and view all the answers

A Business Vision Canvas is only useful for large corporations and is not applicable for startups or small businesses.

<p>False (B)</p> Signup and view all the answers

Besides supports and challenges, what else must be clarified when using a Business Vision Canvas?

<p>opportunities</p> Signup and view all the answers

According to the challenge, a business should not just think but ______.

<p>Do</p> Signup and view all the answers

Match each criterion to its description:

<p>Futuristic = Look towards potential direction. Inspiring = Image should create motivation. Motivational = Encourage vision buy-in. Purposeful = Establish ultimate direction.</p> Signup and view all the answers

A business vision should NOT:

<p>Be static and unchangeable once implemented. (C)</p> Signup and view all the answers

An inspiring business vision should primarily focus on realistic and easily achievable goals to maintain morale.

<p>False (B)</p> Signup and view all the answers

What key component should a business consider for long-term effectiveness?

<p>commitment</p> Signup and view all the answers

Before strategies arise, an ultimate ______ should be established.

<p>direction</p> Signup and view all the answers

Match the descriptions to the business' vision attributes:

<p>Specific = Providing a clear and precise focus. Measurable = Enabling progress to be easily tracked. Achievable = Being realistic and attainable. Time Bound = Having a defined time frame for completion.</p> Signup and view all the answers

What creative and analytical process is defined as, "Offering visioning?"

<p>Identifying WHAT you're going to sell. (D)</p> Signup and view all the answers

The visioning process involves creating a concrete image of an existing offering.

<p>False (B)</p> Signup and view all the answers

What fundamental questions help evaluate future offering? (Write only key points)

<p>What, Why, Who, How, Where</p> Signup and view all the answers

Offer a ______ thinking about the offering design.

<p>Pause</p> Signup and view all the answers

Match with the following offering type and its related components:

<p>Type of product &amp; service = Physical, Virtual, or Service-based? Core values = What principles define this Product? Design elements = What design aspects must be included? Ideal Customer = Who are you targeting?</p> Signup and view all the answers

What market research should be prioritised?

<p>Prioritise at the seed &amp; startup stage. (C)</p> Signup and view all the answers

Market analysis is identical to market research.

<p>False (B)</p> Signup and view all the answers

What are considered the marketing research categories? (the Ps')

<p>Product, Price, Place, Promo, People, Process &amp; Evidence</p> Signup and view all the answers

Market analysis helps a firm discover ______ affecting business.

<p>trends</p> Signup and view all the answers

Match the description to the market research level:

<p>Macro = Political, Economic, Societal, Technological, Environmental, and Legal forces Meso = Industry, Competitors, Consumers, and the actual Offerings Micro = Employees, Suppliers, Partners and Investors</p> Signup and view all the answers

What external influence is described as, "Impact of governmental regulations?"

<p>Politics (C)</p> Signup and view all the answers

Exchange, inflation, and interest rates are social factors.

<p>False (B)</p> Signup and view all the answers

Name two components of technology.

<p>Automation, Innovation</p> Signup and view all the answers

Sourcing impacts are part of the ______ factor.

<p>environmental</p> Signup and view all the answers

Which of the following statements correctly describes the role of business visioning?

<p>Business visioning is the creative and analytical process of identifying and designing the desired future state of your business. (C)</p> Signup and view all the answers

A 'Wall of Ideas' visioning exercise only involves generating and collecting ideas, but it does not provide a structure for further analyzing or organizing these ideas into cohesive strategies.

<p>False (B)</p> Signup and view all the answers

What is the purpose of offering visioning?

<p>Offering visioning serves to identify what you are going to sell. It involves a creative &amp; analytical process to achieve the desired future state of that offering.</p> Signup and view all the answers

A Business Vision Canvas assists in clarifying needed supports to help a business thrive; it involves identifying business model core design ______ and ______.

<p>criteria, strategies</p> Signup and view all the answers

Match the market research levels with their descriptions:

<p>Macro-environment = Involves assessing broad external factors like political, economic, social, and technological (PESTEL) forces that can affect the business. Meso-environment = Focuses on industry-specific factors, including competitors, consumers, and offerings, to refine business strategy. Micro-environment = Analyzes internal factors like employees, suppliers, partners, and investors to optimize operations.</p> Signup and view all the answers

Flashcards

Business Visioning

A creative and analytical process to identify and design the desired future state of your business.

Visioning process

Creating a mental image of the future business, translating the image into a vision, turning it into a mission statement and identifying required steps.

Why Visioning?

Realizing goals, creating purpose, designing a roadmap, and guiding endeavors.

What's Next?

Ensuring relevance, creating milestones and designing strategies.

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IKIGAI Discovery

Exploring and discovering your ultimate life purpose, manifesting purpose in activities, and creating direction.

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Business Vision Board

Visualizing your dream business, depicting purpose, and creating a business bucket list.

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Wall of Ideas

A group idea generation exercise to display various ideas and inspire creativity.

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Business Vision Canvas

A canvas to co-design steps, clarify supports and identify criteria for the business.

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Futuristic Vision

Ensure direction, identify characteristics, forecast potential, and discover purpose.

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Inspiring Vision

Create energizing image, determine vision support, explore aspirations, and identify goal.

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Motivational Vision

Encourage buy-in, inspire commitment, emotional connection and serves core value.

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Purposeful Vision

Establish direction, create picture, break into actions, and ensure strategies help vision.

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Unique Vision

Compare vision, ensure uniqueness, identify differences, and determine needed ideation stages.

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Offering Visioning

Identifying WHAT you're going to sell and the desired future state of that offering.

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Why Offer Visioning?

Determine WHAT you're going to sell, then pause thinking about the offering and provide guidence

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Offering Vision Board

Create offering bucket list, visualize future and align vision.

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To explore?

To conduct sound market research and prioritise research at the start

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Market analysis

Observing, discovering, identifying, and understanding specific market decision.

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Market research

Observe target markets, discover customer segments, keep business problems in mind, profiling.

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Marketing research

Product, Price, Place, Promo, People, Evidence, Process.

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IKIGAI Discovery Exercise

A practical exercise involving exploration to discover your ultimate life purpose or 'why'.

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Business Vision Board Exercise

Involves visualising your dream business, depicting your purpose, dreams and aligning your goals, it's a visable bucket list.

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Wall of Ideas Exercise

Gather colleagues to create short, medium and long-term ideas.

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Vision Canvas Exercise

Co-design steps for reaching your vision, clarify supports required, challenges, and opportunities in business. The key being vision driven strategy..

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PESTEL Analysis

A technique used in business to analyze the external macro level environment. (Political, Economic, Social, Technological, Environment, & Legal)

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Industry Analysis considers

Factors like industry growth, trends, fluctuations and driver estimations

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Competitor Analysis

A process involving understanding industry intensity, market share strength, strategies and customer preferences

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Consumer Analysis

A meso-environmental analysis that identifies broad target market analysis and sales strategies.

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Offering Analysis

Meso-environmental analysis involving conducting research to improve existing ideation, compare against the competition, and identify a customer feature analysis.

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Micro-Environment

Categorizes by the company itself, suppliers of the company, investors or partners.

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Political factors

Involves analyzing broad variables in the political landscape, such as assessing governmental influence and the impact on legislative and regulation.

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Economic factors

Involves analyzing economic variables such as exchange rates, consumer income , employment rates and factors that affecting purchasing power.

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Societal Factors

Looking at customs, valuing population norms and all shopping behaviours.

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Technological Factors

Factors such as innovation, awareness of awareness and disruptive technologies.

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Environmental Factors

Addresses impacts, pollution, carbon footprints and ecological concerns.

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Legal Factors

Addresses employment, consumer protection and business impact

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The 4 Stages of Offering

Explore the concept of what to offer, in 4 stages: concept, prototype, production, then refine with no idea.

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Critical Offer Questions

Ask questions such as: what are you going to offer? Why do you want to offer this? Who are you offering it to?

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Start Dreaming

Envisioning a desired future state, creating a foundation, and guiding actions.

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Business Visioning Process

A process that explores business visioning, discusses its importance, analyses exercises, and highlights attributes.

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Offering Visioning Definition

The creative and analytical process of determining what you're going to sell, as well as the desired future state of that offering.

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MESO Environment

Encompasses everything from suppliers and competitor to consumer and also looks that PESTEL forces, it looks at the market across many viewpoints.

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Study Notes

Diploma in How to Start a Business: Power of Visioning

  • The diploma focuses on the power of visioning in starting a business.
  • Objectives include exploring business visioning, offering visioning, and market research concepts.
  • Vision is the ultimate algorithm for success.

Business Visioning

  • Business visioning involves both creative and analytical processes.
  • It helps identify and design the desired future state of a business.
  • Business visioning is about dreaming and envisioning a desired end state.
  • Visioning process entails creating a mental image of the future business.
  • The image should then translate the image into a business vision and transformation into a mission statement.
  • Required steps will need to be identified to reach the vision.
  • You should explore the business visioning process, its importance, and practical exercises, as well as understand the vision attributes and criteria.
  • When business visioning, you should adapt the vision according to research.

Importance

  • Visioning allows for the realization of goals, dreams, and aspirations.
  • It allows for the creation of clear business goals and design business roadmaps.
  • Visioning guides endeavors by looking at the bigger picture.
  • Next steps include ensuring relevance, creating goals, objectives, strategies, and market research.

Exercises

  • Practical visioning exercises include:
  • IKIGAI Discovery: explore and discover your ultimate life purpose/why
  • Vision Board: visualize what your dream business would look like
  • Wall of Ideas: collaborative session to display ideas
  • Vision Canvas: Co-design 5 key steps to reach your business vision

IKIGAI Discovery

  • Involves exploring and discovering your life's purpose, manifesting it in activities, and creating a sense of direction for goal achievement.
  • Focus on predominant passions, dreams, needs, and aspirations.
  • IKIGAI intersects what you love, are good at, can be paid for, and what the world needs.
  • The Toronto Star referenced IKIGAI in 2016.

Business Vision Board

  • A Business Vision Board helps visualize the dream business
  • The board should depict your purpose and dreams, align your goals, and create a visible bucket list.
  • Elements to include for a vision board: desired future state, dream office, core values, purpose, role model quotes, business locations, quality of like, difference and impact
  • Examples include: The Leaders in Heals, 2018 and Metropreneur, 2019
  • Other examples include: Amber Housley, 2019, Happily Ever Poor, 2021, Sarah Prout, 2019 and Dream|a|Latte, 2016

Wall of Ideas

  • Wall of Ideas involves creating a group of colleagues, employees, and partners
  • Display short-term, medium-term, and long-term goals
  • Inspire creativity and generate ideas in a short period of time
  • In the process: trigger questions, ideas clustering, ideas parking lot, and accessible areas
  • Wall of Ideas facilitates the gathering of results, questions, and comparison of boards
  • Acquity Group, 2013, UXDICT, 2016, Interaction Design Foundation, 2020, MSU, 2014, Notist, 2018 ,and Service Design Tools, 2021

Business Vision Canvas

  • Business Vision Canvas allows for co-design 5 key steps to reaching your business vision
  • Clarity supports the overall concept of the business
  • Core design criteria for a business model and strategy
  • Design a Better Business referenced this in 2021

Practical Visioning Challenge Exercises

  • Discover your personal IKIGAI
  • Design a Business Vision Board
  • Create a visible Wall of Ideas
  • Sketch a Business Vision Canvas

Business Visioning Criteria

  • Futuristic: defines direction and identifies the characteristics, potential, purpose & impact.
  • Inspiring: create an image, evaluate support, explore aspirations, and identify the ultimate goal.
  • Motivational: encourage buy-in, commitment, emotional connection, and core value alignment.
  • Purposeful: establish direction, picture the future, break down actions, and ensure strategies.
  • Unique: compare visions, ensure uniqueness, identify similarities, and determine stages.
  • Other items to consider include: being specific, measurable, achievable, realistic, time bound, believable, authentic, impactful, memorable, and challenging (SMART).

Offering Visioning

  • Offering visioning is about identifying what you are going to sell and the future state of that offering.
  • What to Sell: concept, prototype, production, or an idea.
  • The Offering Visioning process entails creating a mental image, translating it into a product/service vision, and transforming the image into a mission statement
  • In this process, consider the What, Who, Why

Why Offering Visioning is Important

  • Vision and mission are both a work-in-progress
  • Determines the business plan of what the goal is
  • The endeavors will guide the bigger picture forward
  • Critical questions include determining what to sell, why, to whom, how it helps consumers, its link to the vision, and its future impact.

Offering Visioning Exercises:

  • Design an Offering Vision Board
  • Create a visible Wall of Ideas
  • Sketch an Offering Vision Canvas

Offering Vision Board

  • Create a visible & visually attractive offering bucket list
  • Visualize what your ideal future offering would look like
  • Align with vision for business & depict optimal future state
  • Items in a Vision Board include: type of product, purpose, design, problem address, creative structures, examples, core values, and target customer.

Offering Vision Canvas

  • Includes important items to include such as vision, features, problems, rivals, target, costs, needs and channels.
  • Practical Exercises
  • Design an Offering Vision Board
  • Create a visible Wall of Ideas
  • Sketch an Offering Vision Canvas

Market Research

  • Prioritize market research at the seed and startup stage.
  • Ask the what, who, where, when, why, and how of the business venture
  • Analyze the concept of market analyses
  • Compare the market and marketing research methods
  • Highlight the research and consideration areas for the research methods
  • Discuss the market research categories

Concepts

  • Market analysis involves observing the industry and market, discovering trends, identifying internal and external factors, understanding strategic influence, and noting the impact on decisions and actions.
  • Market research consists of observing markets, discovering customer segments, keeping the business problem in mind, customer profiling, and identifying needs and offerings.
  • Marketing research uses the 4P's: product, price, place, promotion, people, evidence and process.

Categories include

Market research levels include

  • Macro-enviroment
  • Meso-environment
  • Micro-environment

Macro

  • To determine the Macro levels you would do a PESTEL analysis: Political, Economic, Societal, Technological, Environmental and legal.

Political

  • Refers to examining the influence of government, policies, political stability, and government regulations.

Economic

  • Relates to: exchange, inflation, and interest rates, consumer income, the power of suppliers, and factors that affect purchasing power.

Societal

  • Encompasses: population norms, customs, societal demographics, growth rates, lifestyles, cultures, choices and behaviours.

Technological

  • Covers automation, innovation, and R&D, incentives, disruptive technologies, as well as sustainability.

Environmental

  • Considers the sourcing impacts, pollution targets, ecological regulations, and responsible practices.
  • Considers laws and regulations for: employment, consumer protection, ethics and changes impacting business.

Meso

  • Meso market research levers: Industry, Competitors, Consumers and Offerings.

Industry

  • Considers statistics on growth and growth potential
  • Patterns and trends within the industry
  • Change driver estimations predictions
  • Customer rivals, and supplier forecasts.

Competitors

  • Considers rival industries, market share, business, and the strengths of its competitors.

Consumers

  • Broad target market analysis
  • Customer profiles personas
  • Market strategy and sales

Offerings

  • This would consist of gathering research to fine and refine ideas
  • Compare with competitive market analysis
  • Determine the customer features they require

Micro

  • Micro market research levels include employees, suppliers, partners and investors.

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