Potter Box Flashcards
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Questions and Answers

What does the definition stage of the Potter Box concern?

  • Facts of the issue (correct)
  • Ethical philosophies
  • Values at play
  • Allegiances
  • What do values refer to in the context of the Potter Box?

    Specific concerns of a particular profession or group.

    What are principles in the Potter Box?

    Ethical philosophies or modes of ethical reasoning applicable to a situation.

    Who does the decision maker in journalism usually have allegiance to?

    <p>The public</p> Signup and view all the answers

    The steps of the Potter Box must be followed in a specific order.

    <p>False</p> Signup and view all the answers

    The parts of the Potter Box are: Facts, Values, Principles, and _____

    <p>Loyalties</p> Signup and view all the answers

    What is the Categorical Imperative concerned with?

    <p>Whether the world would work if everyone handled it that way.</p> Signup and view all the answers

    Study Notes

    Potter Box Framework

    • A decision-making tool used in ethical dilemmas.
    • Comprises four key stages: Facts, Values, Principles, and Loyalties.

    Facts

    • Definition stage focuses on objective facts of a situation.
    • Analysts must present all facts without bias or judgment.
    • Key questions include: What is known? What remains unknown? How might others perceive the situation?

    Values

    • Values pertain to the specific concerns of individuals or groups, varying by profession.
    • Journalists' values may differ significantly from those of marketing professionals.
    • Identifying all values in a situation is crucial for analysis.

    Principles

    • Principles encompass ethical philosophies that guide decision-making.
    • Relevant ethical frameworks include:
      • Aristotle's Golden Mean: Encourages moderation and balance.
      • Kant's Categorical Imperative: Advocates for actions that could universally apply.
      • Mill's Principle of Utility: Suggests actions should maximize overall happiness.
    • Examining these principles aids in dealing with the ethical dilemma effectively.

    Loyalties

    • Loyalties address the allegiances of the decision maker.
    • In journalism, loyalty typically lies with the public, but also extends to employers and industry colleagues.
    • Identifying all stakeholders and prioritizing loyalties is essential for ethical consideration.

    Using the Potter Box

    • The steps in the Potter Box are interconnected and flexible, allowing for a varied approach to analysis.

    Components of the Potter Box

    • Core components include:
      • Facts: Objective data relevant to the dilemma.
      • Values: Concerns and priorities of affected parties.
      • Principles: Ethical philosophies guiding the decision.
      • Loyalties: Parties to whom the decision maker feels allegiance.

    Categorical Imperative

    • Assessing the outcomes of universal application: Would a world function effectively if everyone acted in this manner?
    • Reflects on personal desire to live in such a world.

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    Description

    Test your understanding of the Potter Box model with these flashcards. Each card provides a key term and a detailed definition to help you grasp the concepts involved in ethical decision-making. Perfect for students studying communication or ethics!

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