Podcast
Questions and Answers
What does the definition stage of the Potter Box concern?
What does the definition stage of the Potter Box concern?
What do values refer to in the context of the Potter Box?
What do values refer to in the context of the Potter Box?
Specific concerns of a particular profession or group.
What are principles in the Potter Box?
What are principles in the Potter Box?
Ethical philosophies or modes of ethical reasoning applicable to a situation.
Who does the decision maker in journalism usually have allegiance to?
Who does the decision maker in journalism usually have allegiance to?
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The steps of the Potter Box must be followed in a specific order.
The steps of the Potter Box must be followed in a specific order.
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The parts of the Potter Box are: Facts, Values, Principles, and _____
The parts of the Potter Box are: Facts, Values, Principles, and _____
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What is the Categorical Imperative concerned with?
What is the Categorical Imperative concerned with?
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Study Notes
Potter Box Framework
- A decision-making tool used in ethical dilemmas.
- Comprises four key stages: Facts, Values, Principles, and Loyalties.
Facts
- Definition stage focuses on objective facts of a situation.
- Analysts must present all facts without bias or judgment.
- Key questions include: What is known? What remains unknown? How might others perceive the situation?
Values
- Values pertain to the specific concerns of individuals or groups, varying by profession.
- Journalists' values may differ significantly from those of marketing professionals.
- Identifying all values in a situation is crucial for analysis.
Principles
- Principles encompass ethical philosophies that guide decision-making.
- Relevant ethical frameworks include:
- Aristotle's Golden Mean: Encourages moderation and balance.
- Kant's Categorical Imperative: Advocates for actions that could universally apply.
- Mill's Principle of Utility: Suggests actions should maximize overall happiness.
- Examining these principles aids in dealing with the ethical dilemma effectively.
Loyalties
- Loyalties address the allegiances of the decision maker.
- In journalism, loyalty typically lies with the public, but also extends to employers and industry colleagues.
- Identifying all stakeholders and prioritizing loyalties is essential for ethical consideration.
Using the Potter Box
- The steps in the Potter Box are interconnected and flexible, allowing for a varied approach to analysis.
Components of the Potter Box
- Core components include:
- Facts: Objective data relevant to the dilemma.
- Values: Concerns and priorities of affected parties.
- Principles: Ethical philosophies guiding the decision.
- Loyalties: Parties to whom the decision maker feels allegiance.
Categorical Imperative
- Assessing the outcomes of universal application: Would a world function effectively if everyone acted in this manner?
- Reflects on personal desire to live in such a world.
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Description
Test your understanding of the Potter Box model with these flashcards. Each card provides a key term and a detailed definition to help you grasp the concepts involved in ethical decision-making. Perfect for students studying communication or ethics!