Potter Box Flashcards

Potter Box Framework

• A decision-making tool used in ethical dilemmas.
• Comprises four key stages: Facts, Values, Principles, and Loyalties.

Facts

• Definition stage focuses on objective facts of a situation.
• Analysts must present all facts without bias or judgment.
• Key questions include: What is known? What remains unknown? How might others perceive the situation?

Values

• Values pertain to the specific concerns of individuals or groups, varying by profession.
• Journalists' values may differ significantly from those of marketing professionals.
• Identifying all values in a situation is crucial for analysis.

Principles

• Principles encompass ethical philosophies that guide decision-making.
• Relevant ethical frameworks include:
  • Aristotle's Golden Mean: Encourages moderation and balance.
  • Kant's Categorical Imperative: Advocates for actions that could universally apply.
  • Mill's Principle of Utility: Suggests actions should maximize overall happiness.
• Examining these principles aids in dealing with the ethical dilemma effectively.

Loyalties

• Loyalties address the allegiances of the decision maker.
• In journalism, loyalty typically lies with the public, but also extends to employers and industry colleagues.
• Identifying all stakeholders and prioritizing loyalties is essential for ethical consideration.

Using the Potter Box

• The steps in the Potter Box are interconnected and flexible, allowing for a varied approach to analysis.

Components of the Potter Box

• Core components include:
  • Facts: Objective data relevant to the dilemma.
  • Values: Concerns and priorities of affected parties.
  • Principles: Ethical philosophies guiding the decision.
  • Loyalties: Parties to whom the decision maker feels allegiance.

Categorical Imperative

• Assessing the outcomes of universal application: Would a world function effectively if everyone acted in this manner?
• Reflects on personal desire to live in such a world.