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Questions and Answers
What does the definition stage of the Potter Box concern?
What do values refer to in the context of the Potter Box?
Specific concerns of a particular profession or group.
What are principles in the Potter Box?
Ethical philosophies or modes of ethical reasoning applicable to a situation.
Who does the decision maker in journalism usually have allegiance to?
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The steps of the Potter Box must be followed in a specific order.
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The parts of the Potter Box are: Facts, Values, Principles, and _____
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What is the Categorical Imperative concerned with?
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Study Notes
Potter Box Framework
- A decision-making tool used in ethical dilemmas.
- Comprises four key stages: Facts, Values, Principles, and Loyalties.
Facts
- Definition stage focuses on objective facts of a situation.
- Analysts must present all facts without bias or judgment.
- Key questions include: What is known? What remains unknown? How might others perceive the situation?
Values
- Values pertain to the specific concerns of individuals or groups, varying by profession.
- Journalists' values may differ significantly from those of marketing professionals.
- Identifying all values in a situation is crucial for analysis.
Principles
- Principles encompass ethical philosophies that guide decision-making.
- Relevant ethical frameworks include:
- Aristotle's Golden Mean: Encourages moderation and balance.
- Kant's Categorical Imperative: Advocates for actions that could universally apply.
- Mill's Principle of Utility: Suggests actions should maximize overall happiness.
- Examining these principles aids in dealing with the ethical dilemma effectively.
Loyalties
- Loyalties address the allegiances of the decision maker.
- In journalism, loyalty typically lies with the public, but also extends to employers and industry colleagues.
- Identifying all stakeholders and prioritizing loyalties is essential for ethical consideration.
Using the Potter Box
- The steps in the Potter Box are interconnected and flexible, allowing for a varied approach to analysis.
Components of the Potter Box
- Core components include:
- Facts: Objective data relevant to the dilemma.
- Values: Concerns and priorities of affected parties.
- Principles: Ethical philosophies guiding the decision.
- Loyalties: Parties to whom the decision maker feels allegiance.
Categorical Imperative
- Assessing the outcomes of universal application: Would a world function effectively if everyone acted in this manner?
- Reflects on personal desire to live in such a world.
Studying That Suits You
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Description
Test your understanding of the Potter Box model with these flashcards. Each card provides a key term and a detailed definition to help you grasp the concepts involved in ethical decision-making. Perfect for students studying communication or ethics!
