Post Graduate and Undergraduate Programs Overview

What is the process that links the consumer, customer, and public to the marketer through information?

Which of these is NOT a primary value activity?

What is the difference between the values a customer gains from owning and using a product and the costs of obtaining the product?

Which of these is NOT a factor affecting buyer behavior?

The first stage of the buying decision process is known as need recognition.

Which marketing strategy involves focusing efforts on one or more products to a single segment?

A good package should be convenient but should not be made re-usable.

What is the process of determining what a business will receive in exchange for its product?

Target costing is a pricing approach where the firm first determines the price at which a new product can be sold.

Which pricing strategy involves setting a relatively low initial entry price to attract new customers?

What is the assortment of goods and/or services a firm offers consumers and industrial users?

Which of these is NOT a stage of the product life cycle?

Which of these is the most effective approach to budgeting for marketing communication?

What is the process of making a product or service available for use or consumption by the consumer or business user?

A direct marketing channel has no intermediary levels.

What refers to making the products available to customers in locations where the customers desire them to be available for buying?

The Horizontal Marketing Strategy involves two or more separate companies coming together to take advantage of new opportunities to draw capital.

What is the most influential aspect of the marketing mix?

What is a global network of organizations cooperating to improve the material flows and information between suppliers and customers at a high speed and lowest cost?

Which of these is NOT a strategic issue in supply chain management?

The supply chain consists of "Upstream" and "Downstream" partners.

The growing involvement of most firms in international operations is a major force driving the expansion of supply chain management.

Integrated Marketing Communication (IMC) is an attempt to strategically align various promotional elements for greater effectiveness and a consistent image.

Personal selling is often combined with direct marketing but is not considered a distinct part of marketing mix.

Which of these is NOT a step in developing effective marketing communications?

What is the most common method of setting the total promotion budget?

In many cases, the business messages sent by customer service personnel are supervised by marketing departments.

The Vertical Marketing System (VMS) consists of producers, wholesalers, and retailers acting as a unified system.

What is the process of identifying and selecting suppliers, determining the number of suppliers to work with, and defining the types of contracts?

The primary goal of personal selling is to inform and persuade prospects and customers to make a purchase decision.

Retailers who serve customers who are willing to perform their own “Locate-compare-select” process are called self-service retailers.

Which channel has no intermediary level?

A ________ consists of producers, wholesalers, and retailers acting as a unified system.

How many types of vertical systems are there?

The main purpose of marketing is to know and understand the customer so well that the product or service fits them and sells itself.

The supply chain management starts from the supplier of raw materials, then conversion at factory into finished products, storage at warehouses, and finally, supply to distribution channels to meet the demand of end-user for a finished product at an acceptable cost and service level.

Logistics management is concerned with the management of physical distribution of the commodities. It starts from sources of supply and ends at the consumption point.

The supply chain surplus is the difference between what the cost supply chain incurs and the end product that has worth to the customer. The value of the commercial supply chain is correlated with its profitability which is known as supply chain surplus.

The obstacles to supply chain management include: lack of top management support, non-aligned strategic and operating philosophies, inability or unwillingness to share information, lack of trust among supply chain members, unwillingness to share risks and rewards, inflexible organizational systems and processes, cross-functional conflicts, inconsistent or inadequate performance measures, resistance to change, and lack of training for new mindsets and skill.

A business typically determines its supply chain strategy on a make-and-sell basis.

Which of these is NOT a trend in wholesaling?

Market logistics involves planning the infrastructure to meet demand, then implementing and controlling the physical flows of materials and final goods from point of origin to the customer points, while generating a surplus.

The importance of supply chain management is evidenced by the reduction in inventories along the chain, improved information sharing, and a stronger emphasis on planning in collaboration rather than in isolation.

Marketing Concept

Production Concept

Integrated Marketing

Selling Concept

Relationship Marketing

Holistic Marketing Concept

Marketing Process

Promotion

Place (Distribution)

Price

Product

Needs

Wants

Demands

Customer Value

Customer Satisfaction

Market Space

Meta-Market

Marketplace

Socially Responsible Marketing

Internal Marketing

Vision and Mission Statements

Marketing Strategy

Marketing Mix (4 Ps)

Introduction Stage of Product Life Cycle

Rapid Skimming Strategy

Slow Skimming Strategy

Rapid Penetration Strategy

Slow Penetration Strategy

Growth Stage of Product Life Cycle

Physical Evidence (Services)

People (Services)

Process (Services)

Pricing