Podcast Beta
Questions and Answers
An investor purchased $1,000 of a mutual fund’s shares. The fund had the following total returns over a 3-year period: +5%, –8%, +12%. Calculate the value at the end of the 3-year period, the holding period return, the mean annual return, and the geometric mean annual return.
Ending value = (1,000)(1.05)(0.92)(1.12) = $1,081.92, Holding Period Return(HPR) = (1.05)(0.92)(1.12) - 1 = 8.192%, Mean Annual Return = (1.05 - 1)(0.92 - 1)(1.12 - 1)^(1/3) - 1 = 3.05%, Geometric Mean Annual Return = ((1.05)(0.92)(1.12))^(1/3) - 1 = 3.05%
Business-toBusiness Marketing can be defined as the process by which ______ create value for customers and build strong customer relationships in order to capture value from customers in return.
companies
B2B marketing includes organizations such as ______, charities and Government departments. Organizations buy more than consumers do.
hospitals
Consumer Markets: refer to markets whereby businesses or producer their products or services directly to the final consumers, i.e., B2C
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Business market customers can be broadly classified into ______ categories: (1) Commercial enterprises—that is, businesses; (2) Institutions—for example, universities; (3) Government.
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The Marketing Process refers to the process by which ______ create value for customers and build strong customer relationships in order to capture value from customers in return.
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