Popular Culture and Media Studies

Study Notes

Popular culture has evolved over time due to the power of the working class to choose the products they consume and the companies that make them.

Examples of printed media include books, magazines, newspapers, and comic books.
Printed media provides needed information for entertainment purposes or for keeping up with current events.
It is a form of information dissemination where everything is in print, primarily through materials that can be held by hand.
Printed media is dubbed "traditional media" because it is the oldest form of information transfer, aside from dance and oral dissemination.
The history of printed media can be attributed to Johannes Gutenberg's patent in the movable type, but the earliest printing press appeared in China in 932.
Earlier forms of printed media include cave drawings and inscriptions of early humans.

The Philippine Magazine, launched in 1905, was perhaps the first national magazine in circulation.
However, it was not "popular" since it was in English and not accessible to the majority, particularly at the period when English education had barely started.

The first comic strip in the Philippines, "Kenkoy", was created by Antonio “Tony” Velasquez in 1928.
"Kenkoy" was first published as a filler in Ramon Roces' magazine, Liwayway, and generated several imitators.
The comic strip was still being worked on by Velasquez in 1988.