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Questions and Answers
What is the primary focus of this lesson?
What is the primary focus of this lesson?
What is printed media primarily characterized by?
What is printed media primarily characterized by?
Why is printed media referred to as traditional media?
Why is printed media referred to as traditional media?
What is an example of a product of popular culture that can be used for entertainment?
What is an example of a product of popular culture that can be used for entertainment?
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What has driven the evolution of popular culture?
What has driven the evolution of popular culture?
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What is the relationship between the history of technology development and popular culture?
What is the relationship between the history of technology development and popular culture?
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Who is attributed to the invention of the movable type printing press?
Who is attributed to the invention of the movable type printing press?
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What was the primary language of The Philippine Magazine launched in 1905?
What was the primary language of The Philippine Magazine launched in 1905?
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What was the title of the first comic strip created in the Philippines?
What was the title of the first comic strip created in the Philippines?
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Who requested Antonio "Tony" Velasquez to fill in for a senior cartoonist?
Who requested Antonio "Tony" Velasquez to fill in for a senior cartoonist?
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In what year was the first printing press reportedly invented in China?
In what year was the first printing press reportedly invented in China?
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What is the name of the author who wrote about the impact of popular culture on people's perception?
What is the name of the author who wrote about the impact of popular culture on people's perception?
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Study Notes
Popular Culture and Media
- Popular culture has evolved over time due to the power of the working class to choose the products they consume and the companies that make them.
Printed Media
- Examples of printed media include books, magazines, newspapers, and comic books.
- Printed media provides needed information for entertainment purposes or for keeping up with current events.
- It is a form of information dissemination where everything is in print, primarily through materials that can be held by hand.
- Printed media is dubbed "traditional media" because it is the oldest form of information transfer, aside from dance and oral dissemination.
- The history of printed media can be attributed to Johannes Gutenberg's patent in the movable type, but the earliest printing press appeared in China in 932.
- Earlier forms of printed media include cave drawings and inscriptions of early humans.
History of Printed Media in the Philippines
- The Philippine Magazine, launched in 1905, was perhaps the first national magazine in circulation.
- However, it was not "popular" since it was in English and not accessible to the majority, particularly at the period when English education had barely started.
Comics/Komiks
- The first comic strip in the Philippines, "Kenkoy", was created by Antonio “Tony” Velasquez in 1928.
- "Kenkoy" was first published as a filler in Ramon Roces' magazine, Liwayway, and generated several imitators.
- The comic strip was still being worked on by Velasquez in 1988.
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Description
This quiz covers the evolution of popular culture, its impact, and the role of media in shaping it. Topics include printed media, radio, audiovisual media, advertising, and online popular culture.
