Plan de Marketing Digital Internacional

Study Notes

Marketing Digital Internacional: Focuses on international commercial actions to meet objectives, using the 4Ps (Product, Price, Place, Promotion).
Herramientas de Posicionamiento: Techniques for making a website visible in search engine results.
Marketing Viral: Strategies utilizing social media and online platforms to spread marketing materials.
Otras Herramientas: Other marketing tools besides digital and viral approaches.
Marketing Relacional: Focuses on building long-term relationships with customers.

Plan de Marketing: A document outlining specific marketing actions to achieve a defined objective.
4Ps del Marketing: Product, price, place, and promotion, the fundamental aspects of any marketing plan.
Marketing Internacional vs. Nacional: International marketing is affected by geographical, political, legal, and cultural factors.
Comunicación Digital: Crucial in the modern age to effectively communicate with customers.
Consideraciones Culturales y Religiosas: International marketing demands awareness of diverse cultural and religious practices in target markets.

Características: Easily change brands, actively use online platforms for communication, and have immediate information needs.
Decision-Making: Customers quickly make decisions when shopping online, requiring timely information.
Digital Comfort: Customers are comfortable purchasing and interacting with businesses through digital channels.
Marketing Digital and Online Shopping: Significant in modern society.

Promoción Online: Marketing actions carried out on the internet.
Promoción Offline: Marketing actions performed outside of the internet. Uses tools to promote a webpage.
Comunicación Online: Centers on web-based communication and promotion to inform, persuade, and keep customers engaged about products or services.

SEO y SEM: Techniques for improving website visibility in search engine results, Search Engine Optimization and Search Engine Marketing. SEO is free, whilst SEM involves paid advertising.
Marketing de Contenidos: A key strategy to attract and engage visitors by creating valuable and relevant content.
Posicionamiento Natural: Goal is to earn links from other websites to raise website visibility. Targeting relevant keywords is key.

Definición: A marketing approach that aims for rapid spread through social networks, replicating a virus.
Utiliza Redes Sociales: Leverages established social media networks to effectively reach consumers.
Boca a Boca: Aims to generate word-of-mouth referrals to dramatically spread awareness.
Internet and Mobile Phone Services: Utilizes online and mobile communication.

Marketing One-to-One: Tailoring the marketing message to specific customer preferences based on data collection, analysis, and response.
Cross-Marketing: Marketing method using existing customer data to promote additional products or services.
Mobile Marketing: Utilizes mobile phones and related technologies to target specific customer groups for marketing campaigns.

Definición: A strategy focused on developing strong, enduring relationships with profitable customers.
Comportamiento del Consumidor: Studies factors driving customer behavior and designs strategies to foster meaningful relationships.
Manejo de Datos: Maintaining, organizing, and analyzing customer data to understand and segment target markets.
CRM (Customer Relationship Management): A tool to efficiently collect and use customer data, improving customer interaction and loyalty.