Photo Editing: Batch Editing and JPEG vs RAW Files

Editing Photos and Batch Editing

• The importance of batch editing is highlighted when dealing with volume work, such as editing photos for multiple real estate jobs in a short period.
• To keep up with the workload, it's essential to make sure editing is done in a scalable manner.

Differences between JPEG and RAW Photos

• JPEG photos have limited editing capabilities due to their compressed format.
• RAW photos, on the other hand, provide more room for editing, allowing for better manipulation of shadows and highlights.

Using Lightroom for Editing

• Lightroom is a preferred editing tool due to its Auto Stacking feature.
• Auto Stacking allows for easy creation of HDRs and panoramas.
• The program is also useful for batch editing and exporting photos.

Exporting Photos for Different Purposes

• For print, high-quality JPEGs (100% quality) are recommended.
• For web use, such as uploading to MLS, smaller file sizes (50% quality) are preferred.
• SEO tagging can be added to photos for web use, including keywords, metadata, and descriptions.

Tips for Editing Real Estate Photos

• When shooting real estate photos, it's essential to consider the client's needs and preferences.
• Avoid mentioning any errors or issues with the photos to the client, as it may create unnecessary work.
• Instead, focus on delivering high-quality photos that meet the client's expectations.

Editing Techniques

• To brighten up photos, adjusting the highlights and shadows can be effective.
• Auto white balance can be useful in certain situations, but it's essential to check the results to avoid yellow or unnatural tones.
• Leveling and cropping photos can improve their overall appearance.

Delivering Photos to Clients

• Overdelivering photos can be beneficial, as it provides clients with more options and increases their satisfaction.
• Organizing photos into folders and providing clear labels can help clients quickly find the photos they need.

Upselling Opportunities

• Offering additional services, such as SEO tagging and web optimization, can increase revenue and provide added value to clients.
• Upselling packages can be created to cater to different client needs and preferences.

Editing Photos and Batch Editing

• Batch editing is crucial when handling high-volume work, such as editing photos for multiple real estate jobs, to ensure scalable editing.

JPEG and RAW Photos

• JPEG photos have limited editing capabilities due to compression, making them less flexible for editing.
• RAW photos offer more editing flexibility, allowing for better manipulation of shadows and highlights.

Using Lightroom for Editing

• Lightroom's Auto Stacking feature enables easy creation of HDRs and panoramas.
• Lightroom is useful for batch editing and exporting photos.

Exporting Photos for Different Purposes

• For print, use high-quality JPEGs (100% quality) for optimal results.
• For web use, such as uploading to MLS, use smaller file sizes (50% quality) to reduce load times.
• Add SEO tagging to photos for web use, including keywords, metadata, and descriptions.

Tips for Editing Real Estate Photos

• Consider the client's needs and preferences when shooting real estate photos.
• Avoid mentioning errors or issues with the photos to the client to prevent unnecessary work.
• Focus on delivering high-quality photos that meet the client's expectations.

Editing Techniques

• Adjusting highlights and shadows can brighten up photos.
• Use auto white balance with caution, as it may produce yellow or unnatural tones.
• Leveling and cropping photos can improve their overall appearance.

Delivering Photos to Clients

• Overdelivering photos provides clients with more options and increases their satisfaction.
• Organize photos into folders with clear labels for easy access.

Upselling Opportunities

• Offer additional services like SEO tagging and web optimization to increase revenue and add value to clients.
• Create upselling packages tailored to different client needs and preferences.

Learn the importance of batch editing for managing high-volume photo editing tasks and understand the differences between JPEG and RAW file formats for optimal editing results.